About us

Because e-commerce accounting should be Accurate, Effortless and Affordable.

What we do

We automate the bookkeeping for e-commerce businesses in a way that cannot be achieved manually. We pair a deep understanding of the intricacies of selling online with cutting edge technology resulting in accounts that are accurate, automated and on time.

Link My books Screenshot
Link My Books Team

Who we are

Rooted in the UK, Link My Books is a testament to British innovation and entrepreneurial spirit. Founded by Daniel Little and Peter Moran, our company embodies a commitment to quality and service that's recognised worldwide. While we cherish our British beginnings, our software transcends borders, empowering thousands of customers from every corner of the globe to reclaim their time and focus on what they're passionate about. We're not just a UK success story; we're a global ecommerce community trusted partner.

$4B
in Payouts processed
2M
Payouts Processed
40+
countries (of businesses using us)
9,2M
SKUS
12,7K
users
700+
Reviews with average score of 4.97/5
About us

How we started

Unless you've ventured into online sales yourself, it's difficult to grasp the unique challenges it presents, and you'll soon discover it can be quite an isolating endeavour.

Our story begins in just such a place: two British Amazon sellers operating at scale within the same niche across the US and Europe. They were aware of each other's brands, yet they hadn't met personally. If not for the intervention of a mutual competitor, things might have remained that way.

In a moment of frustration with the third party's questionable tactics (specifically, review manipulation, for those curious), Peter decided to reach out to Daniel. This contact sparked an unconventional friendship between the two rivals. Through a gentleman's agreement, they vowed to avoid launching identical products.

Despite having some overlapping items, they gradually began to exchange strategies. Daniel, the meticulous one, took a very different approach compared to Peter, who, as a Software Engineer, had a desire for automation. By combining their strengths and learning from one another, their separate businesses flourished.

Daniel, however, faced a persistent obstacle with his bookkeeping. It was a laborious process, its accuracy was dubious, and he couldn't find any tool that truly fit the bill. Curious, he inquired about Peter's methods. Peter revealed that he had crafted some software to streamline his own accounting. That's when Daniel had his epiphany: perhaps this solution could benefit other sellers facing similar issues?

Another year passed before this concept would bear fruit. Having both sold their Amazon businesses at the market's peak, they were scouting for a new venture. Daniel presented the idea to Peter and, after careful consideration, they decided to embark on this new journey together. Thus, in 2017, Link My Books was born.

How we got here

2017
Beta Version Launched for Amazon to Xero UK Customers
Amazon To Xero
2018
Launched guided wizard to take the complexities out of setup
2019
Added support for eBay and QuickBooks
Ebay-Quickbooks
2020
Added support for Etsy and Shopify
Etsy-Shopify
2021
Expanded into US and Australian markets
2022
Added support for Walmart
2023
Added support for TikTok Shop and launched analytics product
Tiktok Support

The Founders

Peter Moran
Co-Founder and CTO
Serial Entrepreneur, family man, keen surfer - thrives on challenging technical problems and is known for his sharp wit and humour.
Daniel Little and Pete Moran at Xerocon London 2022
Daniel Little
Co-Founder and CEO
Serial Entrepreneur, golfing enthusiast, father, husband - possibly the most detailed orientated human being that walked the earth.
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Your Success is Our Success

Having a top-tier tool is just the start. To truly excel, you need the know-how to leverage it effectively. That's where our support team shines.

As qualified accountants and bookkeepers, each member is not only well-versed in accounting principles, like our founders, but they're also extraordinarily compassionate and committed to your success. They're the kind of people who go above and beyond, treating every customer with the care you'd expect from family.

They're on hand to ensure that your experience with us is nothing short of exceptional. Don't just take our word for it; the proof is in the glowing testimonials from our users worldwide.

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Testimonials

What Customers Say

Some of the best money we've spent. Brilliant product and outstanding customer service.

Andrew Grant
Xero App Store

Brilliant piece of software - seamlessly connected my Amazon and eBay transactions to QuickBooks after months of trying to do it manually and trying to make the free integrations work without success (if this is you then try out the free trial for LMB, you will not regret it). The customer service is 10/10, they are always happy to help via chat, including sending customised videos to guide you through. So much time and money saved, I wish I had found this sooner.

Josh
QuickBooks App Store

We were doing everything manually before finding Link My Books, which was time-consuming. One of the best and most effective solutions we have come across and highly recommended.

Michaela McInnes
Xero App Store

I have been using Link My Books for over a year now and it has given me peace of mind knowing that my accounts are being filed correctly, in the correct columns and VAT filed correctly. It also saves me hours at the end of each month trying to reconcile my accounts. It is worth every penny and simple to set up and use. I would definitely recommend using this service.

Shazina Wallington
Xero App Store

The best eCommerce sales integration tool on the market, after struggling with numerous other platforms, LMB has completely streamlined our accounting processes. Plus, their support team is incredibly responsive and helpful. Highly recommend Link My Books to any accountants/eCommerce sellers looking for an efficient solution.

Daniel Roberts
Xero App Store

This is so amazing software and outstanding customer service support. I really recommend this product. I am so happy with their service and how they support their clients.

Aireen Oliveros
QuickBooks App Store

The software works brilliantly and their support/tech teams are fab. They are really prompt, friendly and helpful in dealing with queries.

Frances Hallworth
Xero App Store

After trying out several other platforms, we've found Link My Books to be the top eCommerce sales integration tool available. It has greatly simplified our accounting procedures, and their support team is exceptionally prompt and supportive. I highly suggest Link My Books to any accountants or eCommerce sellers seeking an effective solution.

Rhys Mainwaring
Xero App Store

I'm not sure if there are any software packages that can do the same as LMB, however, what I think sets them apart is the customer service. Literally get back to you straight away. They also send a little "how to" video on the more tricky answers. In the day and age of average customer service, Link My Books has set the standard. Keep it up!

Paul Bradley
QuickBooks App Store

Being newbie to the world of e-commerce, bookkeeping, and running a business in general, trying to wrap my head around everything has been, lets say, challenging. However upon hearing about Link My Books, I signed up, and things have been so much simpler ever since. Everyone in the support chat box is also so very helpful, I have sent messages late at night and there is normally a reply within half an hour with a fully and detailed answer on what needs to be done. Absolutely recommend Link My Books, I cannot rate it highly enough!

Liam
QuickBooks App Store

This fantastic software is a must have for e-commerce businesses as it simplifies the bookkeeping process in a complex industry. Guaranteed to save you time and when you need support, the team are extremely friendly and happy to help. I recommend this software to all of my clients in the e-commerce industry and will continue to do so.

PJL Accounts
QuickBooks App Store

We were doing everything manually before finding Link My Books, which was time-consuming. One of the best and most effective solutions we have come across and highly recommended.

Michaela McInnes
Xero App Store

After trying out several other platforms, we've found Link My Books to be the top eCommerce sales integration tool available. It has greatly simplified our accounting procedures, and their support team is exceptionally prompt and supportive. I highly suggest Link My Books to any accountants or eCommerce sellers seeking an effective solution.

Rhys Mainwaring
Xero App Store

Being newbie to the world of e-commerce, bookkeeping, and running a business in general, trying to wrap my head around everything has been, lets say, challenging. However upon hearing about Link My Books, I signed up, and things have been so much simpler ever since. Everyone in the support chat box is also so very helpful, I have sent messages late at night and there is normally a reply within half an hour with a fully and detailed answer on what needs to be done. Absolutely recommend Link My Books, I cannot rate it highly enough!

Liam
QuickBooks App Store

This fantastic software is a must have for e-commerce businesses as it simplifies the bookkeeping process in a complex industry. Guaranteed to save you time and when you need support, the team are extremely friendly and happy to help. I recommend this software to all of my clients in the e-commerce industry and will continue to do so.

PJL Accounts
QuickBooks App Store

The software works brilliantly and their support/tech teams are fab. They are really prompt, friendly and helpful in dealing with queries.

Frances Hallworth
Xero App Store

I'm not sure if there are any software packages that can do the same as LMB, however, what I think sets them apart is the customer service. Literally get back to you straight away. They also send a little "how to" video on the more tricky answers. In the day and age of average customer service, Link My Books has set the standard. Keep it up!

Paul Bradley
QuickBooks App Store

Some of the best money we've spent. Brilliant product and outstanding customer service.

Andrew Grant
Xero App Store

This is so amazing software and outstanding customer service support. I really recommend this product. I am so happy with their service and how they support their clients.

Aireen Oliveros
QuickBooks App Store

The best eCommerce sales integration tool on the market, after struggling with numerous other platforms, LMB has completely streamlined our accounting processes. Plus, their support team is incredibly responsive and helpful. Highly recommend Link My Books to any accountants/eCommerce sellers looking for an efficient solution.

Daniel Roberts
Xero App Store

I have been using Link My Books for over a year now and it has given me peace of mind knowing that my accounts are being filed correctly, in the correct columns and VAT filed correctly. It also saves me hours at the end of each month trying to reconcile my accounts. It is worth every penny and simple to set up and use. I would definitely recommend using this service.

Shazina Wallington
Xero App Store

Brilliant piece of software - seamlessly connected my Amazon and eBay transactions to QuickBooks after months of trying to do it manually and trying to make the free integrations work without success (if this is you then try out the free trial for LMB, you will not regret it). The customer service is 10/10, they are always happy to help via chat, including sending customised videos to guide you through. So much time and money saved, I wish I had found this sooner.

Josh
QuickBooks App Store

We were doing everything manually before finding Link My Books, which was time-consuming. One of the best and most effective solutions we have come across and highly recommended.

Michaela McInnes
Xero App Store

This fantastic software is a must have for e-commerce businesses as it simplifies the bookkeeping process in a complex industry. Guaranteed to save you time and when you need support, the team are extremely friendly and happy to help. I recommend this software to all of my clients in the e-commerce industry and will continue to do so.

PJL Accounts
QuickBooks App Store

After trying out several other platforms, we've found Link My Books to be the top eCommerce sales integration tool available. It has greatly simplified our accounting procedures, and their support team is exceptionally prompt and supportive. I highly suggest Link My Books to any accountants or eCommerce sellers seeking an effective solution.

Rhys Mainwaring
Xero App Store

I'm not sure if there are any software packages that can do the same as LMB, however, what I think sets them apart is the customer service. Literally get back to you straight away. They also send a little "how to" video on the more tricky answers. In the day and age of average customer service, Link My Books has set the standard. Keep it up!

Paul Bradley
QuickBooks App Store

This is so amazing software and outstanding customer service support. I really recommend this product. I am so happy with their service and how they support their clients.

Aireen Oliveros
QuickBooks App Store

The best eCommerce sales integration tool on the market, after struggling with numerous other platforms, LMB has completely streamlined our accounting processes. Plus, their support team is incredibly responsive and helpful. Highly recommend Link My Books to any accountants/eCommerce sellers looking for an efficient solution.

Daniel Roberts
Xero App Store

The software works brilliantly and their support/tech teams are fab. They are really prompt, friendly and helpful in dealing with queries.

Frances Hallworth
Xero App Store

Some of the best money we've spent. Brilliant product and outstanding customer service.

Andrew Grant
Xero App Store

Being newbie to the world of e-commerce, bookkeeping, and running a business in general, trying to wrap my head around everything has been, lets say, challenging. However upon hearing about Link My Books, I signed up, and things have been so much simpler ever since. Everyone in the support chat box is also so very helpful, I have sent messages late at night and there is normally a reply within half an hour with a fully and detailed answer on what needs to be done. Absolutely recommend Link My Books, I cannot rate it highly enough!

Liam
QuickBooks App Store

Brilliant piece of software - seamlessly connected my Amazon and eBay transactions to QuickBooks after months of trying to do it manually and trying to make the free integrations work without success (if this is you then try out the free trial for LMB, you will not regret it). The customer service is 10/10, they are always happy to help via chat, including sending customised videos to guide you through. So much time and money saved, I wish I had found this sooner.

Josh
QuickBooks App Store

I have been using Link My Books for over a year now and it has given me peace of mind knowing that my accounts are being filed correctly, in the correct columns and VAT filed correctly. It also saves me hours at the end of each month trying to reconcile my accounts. It is worth every penny and simple to set up and use. I would definitely recommend using this service.

Shazina Wallington
Xero App Store

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WANT TO TALK TO AN EXPERT BEFORE GETTING STARTED?
Dan Little