Ensuring Data Security and Anonymity: Cohort Analysis and Percentile Positioning
At Link My Books, we prioritise the security of your business information with the utmost rigour. Our benchmarking system is designed to maintain strict confidentiality, ensuring that no data can be connected back to any specific account. Here's how we safeguard your data:
Cohort-Based Comparisons: Your data is pooled with that of other sellers in a similar bracket, creating what we call a 'cohort'. This grouping is based on business size, sales channels, and other relevant factors, ensuring like-for-like comparisons. Importantly, the specifics of how many businesses make up these cohorts and who they are remain undisclosed.
Anonymity at the Core: During the anonymisation process, all identifying details are removed. This means you gain insights from the cohort without any risk of your data being recognised or traced back to you.
Percentile Rankings: Instead of receiving specific figures from other businesses, you’ll see where you stand in a percentile rank. For instance, being in the 60th percentile means you perform better than 60% of the cohort, providing a clear position relative to your peers.
No Competitive Advantage: Because the data is aggregated and anonymised, it does not give any one business an unfair advantage. Everyone benefits from the same level of insight, ensuring a level playing field.
The result is a macro-level snapshot of industry trends that informs you of your relative position in the market, all while maintaining the confidentiality of your micro-level data.