No more growing in the dark

Finally a way to see how your ecommerce business performance stacks up against industry averages.

How benchmarking works (and why it’s so powerful)

Insightful Clarity in a Competitive E-Commerce World

Insightful Clarity in a Competitive E-Commerce World

E-commerce operates on thin margins and rapid fluctuations, making it essential to know not just your own sales and operational metrics but also how they compare to the wider industry. Our benchmarking feature provides a clear, data-driven picture of where your business stands in relation to others on the same sales channels.

For instance, if your monthly sales unexpectedly drop, our tool will show you how your figures align with the general market movement. This information is crucial—it can influence whether you undertake a full-scale business review or strategise for a market recovery.

Additionally, if your fees are above average, you may need to investigate potential inefficiencies or re-evaluate your pricing model.

This feature is not just about understanding your current position; it's about providing the insights necessary to drive future performance and growth.
Tracking Trends, Not Just Numbers

Tracking Trends, Not Just Numbers

Our benchmarking is powered by anonymised data that reflects how similar businesses are performing over time. Instead of focusing on exact figures, we look at the percentage changes and ratios that tell a story about overall market trends:
  • Sales Growth Percentage
  • Refund Ratio
  • Fee Ratio
  • Advertising Fee Ratio
We gather and anonymise this information to ensure that your business's details stay private. By analysing these trends, we provide insights into the e-commerce landscape that can help guide your business decisions. This method helps you understand whether the changes you are seeing are unique to your business or part of a larger industry trend.
Ensuring Data Security and Anonymity: Cohort Analysis and Percentile Positioning

Ensuring Data Security and Anonymity: Cohort Analysis and Percentile Positioning

At Link My Books, we prioritise the security of your business information with the utmost rigour. Our benchmarking system is designed to maintain strict confidentiality, ensuring that no data can be connected back to any specific account. Here's how we safeguard your data:
  • Cohort-Based Comparisons: Your data is pooled with that of other sellers in a similar bracket, creating what we call a 'cohort'. This grouping is based on business size, sales channels, and other relevant factors, ensuring like-for-like comparisons. Importantly, the specifics of how many businesses make up these cohorts and who they are remain undisclosed.
  • Anonymity at the Core: During the anonymisation process, all identifying details are removed. This means you gain insights from the cohort without any risk of your data being recognised or traced back to you.
  • Percentile Rankings: Instead of receiving specific figures from other businesses, you’ll see where you stand in a percentile rank. For instance, being in the 60th percentile means you perform better than 60% of the cohort, providing a clear position relative to your peers.
  • No Competitive Advantage: Because the data is aggregated and anonymised, it does not give any one business an unfair advantage. Everyone benefits from the same level of insight, ensuring a level playing field.
The result is a macro-level snapshot of industry trends that informs you of your relative position in the market, all while maintaining the confidentiality of your micro-level data.

Not just automated bookkeeping

Link My Books is first and foremost an automated bookkeeping solution for ecommerce businesses but we don’t stop there. We showcase a full suite of analytics to give you a better understanding of what your numbers actually mean. Thousands of businesses are using Link My Books to streamline their bookkeeping and make better business growth decisions based on our powerful analytics.

Ready to see how your business stacks up?

Start making better growth decisions today with Link My Books Financial Analytics.
Dan Little