Privacy Notice

PDLC Tech Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how PDLC Tech Ltd collects and processes your personal data through the use of this website, including any data you may provide through this website when you purchase a service.

For the purpose of data protection legislation, the data controller is PDLC Tech Ltd, Office F1, Tanfield Lea Business Centre, Stanley, DH99DB, UK.
For any questions regarding our privacy notice please email support@linkmybooks.com

We keep our privacy policy under regular review. This version was last updated in October 2023. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

THIRD-PARTY LINKS

This website may include links to third party websites, plug ins and applications.Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website we encourage you to read the privacy policy of every website you visit.

1. THE DATA WE COLLECT ABOUT YOU

Personal data, or information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different types of personal data about you which we have grouped together as follows:

• "Identity Data"includes first name and last name.
• "Contact Data" includes billing address, email address and telephone numbers.
• "Financial Data" includes bank account and payment card details.
• "Transaction Data" includes details about payments to and from you and other details of products and services you have purchased from us.
• "Technical Data" includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• "Profile Data" includes purchases or orders made by you,preferences, feedback and survey responses.
•  "Usage Data" includes information about how you use our website, products and services.
• "Marketing and Communications Data" includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We will also collect Personal Data from your connected sales channels.

For the purposes of clarity sales channel data is not shared with any third party as set out in the "Who might we share your information with?" section below.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law,or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

2. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through:

• Direct Interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• Subscribe to our services;
• create an account on our website;
• request marketing to be sent to you;
• enter a competition, promotion or survey; or
• give us feedback or contact us.

• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment,browsing actions and patterns. We collect this personal data by using cookies,server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy https://linkmybooks.com/cookies for further details.
• Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
  Technical Data from the following parties:
  (a) analytics providers such as Google based outside the UK;
  (b) advertising networks based inside the UK; and
  (c) search information providers based inside the UK.
• Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based inside the UK.

3. WHY DO WE COLLECT THIS INFORMATION?

We will only use your personal data when the law allows us to. Most commonly, we will use the Information you give us is used in the following circumstances;

• where we need to perform the contract, we are about to enter into or have entered into with you;
• where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
• where we need to comply with a legal obligation;
• to create your Link My Books account;
• to generate invoices which can be sent to you by email or downloaded within your billing area;
• to send you stats regarding your account;
• to provide you with marketing communications including, with your permission, information about when your free trial ends or when you need to upgrade your plan.
  Information we collect from your use of our site is used for the following purposes:
• to improve our site to ensure that content is presented in the most effective manner for you and your device;
• as part of our efforts to keep our site safe and secure.

Generally,we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Promotional offers from us

We may use your Identity,Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased services from us and you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service subscription.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see https://linkmybooks.com/cookies

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose,please contact us.

If we need to useyour personal data for an unrelated purpose, we will notify you and we willexplain the legal basis which allows us to do so.

Please note that wemay process your personal data without your knowledge or consent, in compliancewith the above rules, where this is required or permitted by law.

4. HOW LONG DO WE KEEP HOLD OF YOUR INFORMATION?

We will keep information about you for a maximum of 90 days after the end of our relationship with you unless obligations to our regulators require otherwise or we are required to remove such data from our records. You can see more detail on how we retain data in our Data Retention policy.

5. WHO MIGHT WE SHARE YOUR INFORMATION WITH?

We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

• Internal Third Parties as set out in the Glossary.
• External Third Parties as set out in the Glossary.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets.Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. HOW IS YOUR DATA STORED AND KEPT SECURE?

We take your safety and security very seriously and we are committed to protecting your personal and financial information. All information kept by us is stored on Google Cloud secure servers located in Belgium

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents,contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

7. What are your rights?

Where processing of your personal data is based on consent, you can withdraw that consent at any time.

You have the following rights that you can exercise at any time by contacting us at the address above or through the “Contact Us” section of our Sites. You have the right:

• to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes;
• to ask us not to process your personal data where it is processed on the basis of legitimate interests provided that there are no compelling reasons for that processing;
• to ask us not to process your personal data for scientific or historical research purposes, where relevant, unless the processing is necessary in the public interest.
• to request from us access to personal information held about you;
• to ask for the information we hold about you to be rectified if it is inaccurate or incomplete;
• to ask for data to be erased provided that the personal data is no longer necessary for the purposes for which it was collected, you withdraw consent (if the legal basis for processing is consent), you exercise your right to object,set out below, and there are no overriding legitimate grounds for processing,the data is unlawfully processed, the data needs to be erased to comply with a legal obligation or the data is children’s data and was collected in relation to an offer of information society services;
• to ask for the processing of that information to be restricted if the accuracy of that data is contested, the processing is unlawful, the personal data is no longer necessary for the purposes for which it was collected, or you exercise your right to object (pending verification of whether there are legitimate grounds for processing);
  
  Should you have any issues,concerns or problems in relation to your data, or wish to notify us of data which is inaccurate, please open a new conversation with us via the blue icon at the bottom right of most screens.
  
  In the event that you are not satisfied with our processing of your personal data, you have the right to lodge a complaint with the relevant supervisory authority at any time.

8. CHANGES TO OUR PRIVACY NOTICE

This notice may be updated from time to time. Please check back frequently to see any updates or changes to our privacy notice.

We are committed to protecting and respecting your privacy. This notice sets out the basis on which any personal data we collect will be processed by us. Please read this Privacy Notice carefully to understand our views and practices and your rights regarding your personal data. By visiting any of our websites (our sites) you are accepting and consenting to the practices described in this notice.

9. GLOSSARY

LAWFUL BASIS

"Legitimate Interest" means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience.We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

"Performance of Contract" means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

"Comply with a legal obligation"means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES

Internal Third Parties

Other companies in the PDLC Tech Ltd Group acting as joint controllers or processors and who are based in the United Kingdom and provide IT and system administration services and undertake leadership reporting.

External Third Parties

• Service providers acting as processors based in the United Kingdom who provide IT and system administration services.
• Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

YOUR LEGAL RIGHTS

You have the right to:

"Request access" to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

"Request correction" of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

"Request erasure" of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

"Object to processing" of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

"Request restriction of processing" of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data's accuracy.
• Where our use of the data is unlawful but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

"Request the transfer" of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

"Withdraw consent at any time" where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.