15 Etsy Integrations: SEO Tools, Accounting, Analytics, AI, and More

Starting and managing an Etsy business is no easy feat. However, the process can be manageable (and fun) with the right Esty integration tools.

But which integration should you choose?

We'll share the 15 must-have Etsy integrations that cover the seller journey — from writing the perfect descriptions to keeping your books in check (and more).

Quick Tip! Link My Books automates your Etsy bookkeeping by auto-categorizing Etsy payout data and transferring the summaries to QuickBooks (or Xero), allowing for bank reconciliation with just a click.

Our platform also accurately accounts for taxes, produces in-depth financial reports, and tracks COGS.

So, why wait?

Start the Etsy QuickBooks integration today!

What Are Etsy Integrations?

An Etsy integration is a third-party tool — like Link My Books — that connects with your shop to improve its performance.

You can use integrations to sync data between your shop and other destinations, track inventory, automate Etsy listings, understand your analytics, manage your social media presence, and more.

How to Connect Integrations on Etsy

You can connect apps directly from your Etsy shop using these simple steps:

• Sign in on your Etsy account
• Head to Shop Manager, then click Integrations
• Here, you'll find a list of apps, and you can pick one 
• Connect it with Etsy

If the app you want isn't available there, follow these steps:

• Visit the websites that integrate with Etsy and Create an account
• Follow the steps to link your Etsy shop with the integration
• Grant your integration access to Etsy.

How to Disconnect Integrations on Etsy

Follow these steps to remove an integration on Etsy:

• Head to your Etsy Shop Manager
• Select Integrations and then Manage 
• You see all your integrations appear here
• Find the integration and click Disconnect to remove access to your Etsy data in the future.

Sometimes, you might have to contact the developers directly to remove your Etsy account from the third-party tool.

5 Benefits of Leveraging Etsy Integrations

Are Etsy integration tools worth it?

Before we dive into our list of the best Etsy marketplace integration apps, let's first discuss the benefits of these tools.

• Accurate Accounting: With our e-commerce accounting tool, Link My Books, there’s no need to perform manual accounting or tedious reconciliation.

It breaks down your Etsy payout into fees, refunds, and taxes. Then, it sends the summaries to Xero or QuickBooks, allowing you to reconcile accounts with a click.

Go ahead and start your 14-day trial — for free and experience stress-free accounting!

• Minimal Errors: With integrations like Craftybase, you can get accurate and up-to-date data. Eliminating manual data entry allows you to focus more on growing your Etsy business.
• Streamlined Etsy Processes: Most Etsy tools are designed to simplify tasks and help you achieve an automated Etsy store. For example, apps like EtsyHunt and Marmalead manage and optimize listings, while Craftybase keeps track of your stock levels.
• Driving Traffic to Your Etsy Shop: To drive your Etsy sales, your products must reach a broader audience. Luckily, some Etsy tools, like Tailwind, help you schedule and optimize your social media posts, keeping your audience engaged.
• Analyzing Your Business’s Success: An essential aspect of running your business is analyzing your Etsy business's performance. Tools like Google Analytics and Putler track your shop's progress and help you determine areas for improvement.

15 Best Etsy Integration Tools

As an Esty seller, you need integration tools to research products, analyze competitors, optimize your listing, discover SEO keywords and tags, and more.

These are the 15 integrations that stood out to us.

Etsy Accounting Tools

You must have confidence in your Etsy business numbers.

Check out the top 3 accounting software below and why they are a top choice among Etsy sellers:

1. Link My Books

With this tool, you can achieve a seamless Etsy-QuickBooks (or Xero) integration and automate the accounting process.

Here’s what makes it the best tool for Etsy Xero integration:

• Auto-categorizes Etsy payout data into fees, refunds, and taxes
• Integrates data from all your selling channels in one place
• Automatically reconciles your bank deposits with Etsy transactions
• Creates reports including the Profit and Loss and the balance sheet
• Accurately calculates the COGS
• Auto-applies the correct GST, VAT, and sales tax rates.

Did we mention you can test it out — for free? Start your free demo today.

2. QuickBooks Online

Check out some QuickBooks Online (QBO) key features:

• Access QBO wherever you are
• Integrates with the Link My Books tool, making your Etsy bookkeeping accurate
• Provides reconciliation features to match your bank deposits with your Etsy transactions
• Compatible with multiple marketplaces, including Amazon, eBay, and Shopify
• Automatically import sales and transactional data from Etsy
• Can create basic reports, including profit and loss
• Allows you to track your inventory levels and the COGS in real-time
• Create and send unlimited invoices.

On the downside, sellers might require a learning curve to master its features.

3. Freshbooks

Another tool that provides essential accounting to Etsy sellers is Freshbooks. Let's see what it offers:

• Has an app to let you keep track of your finances on the go
• Automatically tracks expenses and has basic inventory capabilities
• Has a clean and beginner-friendly design that makes it easy to use
• Lets you access reports like tax, profit and loss, expense, and invoice reports
• Allows you to send unlimited and customized invoices
• Automatically captures receipts to simplify expense tracking.

However, Freshbooks limits the number of users in all plans. Also, its Lite Plan doesn't include a bank reconciliation feature.

Etsy SEO Tools

Here's our pick of the top 3 SEO tools to help you automate Etsy listings, optimize your shop, and boost your sales effortlessly:

4. eRank

When looking for a tool to optimize your listing on Etsy shop, eRank is a top choice for SEO. 

Check out its key features below:

• Analyze top-performing keywords and tags and improve your listings
• Discover top searches and emerging trends on Etsy
• Compare your shop with other sellers in your category
• Monitor the changes you've made to your listing, like new pictures 
• Has an analytics dashboard to track key metrics.

One of its limitations is restricting the number of searches, even on its paid tiers.

5. EtsyHunt

With over 48 million listings and 560 million tags, EtsyHunt is an ideal SEO tool for researching and optimizing your ranking.

EtsyHunt’s main features include:

• Explore trending keywords and tags
• Find the perfect keywords with high search volume for your listings
• Analyze competitor shops — their sales, prices, reviews, and more
• Get a list of top-selling shops on Etsy
• Comes with an Esty fee calculator to calculate profits

On the flip side, the free pack has fewer features and functionality. You might need to upgrade to its paid version.

6. Marmalead

Marmalead is another tool on our list that helps you optimize listings and improve your product's visibility.

Some of the reasons to consider Marmalead are:

• Allows you to connect multiple shops from different platforms simultaneously
• Analyze trending searches on Etsy
• Analyze specific keywords and get valuable insights
• Generates competitive keyword phrases that are in demand
• Evaluate your listings, including your photos and tags, and give you ideas to improve them
• Lets you compare different keyword phrases to decide the top-performing one.

However, Marmalead has a higher price than other SEO tools like EtsyHunt.

Etsy Automation Tools

Want to make your Etsy selling a breeze? Check out our top 3 Esty automation tools.

7. Vela

Vela boasts several features to help you manage your listings in bulk and run your shops smoothly.

Check some of its key features below:

• Create and publish new listings in multiple shops
• Allows cross-channel copying of listings
• Bulk edit listings, including titles, descriptions, and prices
• Pre-schedule updates, 30 days in advance
• Built-in editing tools to enhance your product photos
• Update shipping information and adjust prices for multiple listings all at once

8. Craftybase

Craftybase is a comprehensive solution for automating inventory management and tracking Etsy inventory in real-time.

Some of its pros include:

• Calculate your cost of goods sold (COGS)
• Track your stock levels, inventory adjustments, and raw materials
• Automatically import your orders and products from Etsy to provide detailed reports on profitability
• Categorize expenses to track both direct and indirect costs
• Sort and organize your inventory materials into searchable lists with photos
• Learn the best pricing for each of your Etsy products using the costs of labor and materials.

One of its downsides is that it primarily focuses on inventory management.

9. Printful

If you sell print-on-demand (POD) products on Etsy, Printful is a great partner for designing, printing and selling custom products.

Check its key features below.

• The design tool is user-friendly and offers high-quality products
• Choose from over 250 products, including art, decor, tech accessories, and clothing
• Automates the order fulfillment and ships the orders directly to customers
• Offers custom branding and packaging options
• There are no upfront costs, and you don't have to worry about inventory management.
• Access unlimited designs in all plans.

Compared to its competitors, Printful has a smaller product catalog.

AI Tools for Etsy

With the current buzz on Artificial Intelligence (AI), you should leverage Etsy tools with AI-based functionalities.

Let's look at the top 3 AI tools specialized for Etsy sellers:

10. Tailwind

If you use Pinterest and Instagram to promote your store, Tailwind is a great AI tool for increasing traffic to your Etsy shop.

Here’s why you should consider it:

• Its Ghostwriter AI feature creates copy that matches your writing style and tone
• Schedule social media posts, ensuring you're consistently engaging your followers
• Identify the best time your audience is most active to maximize engagement
• Generates compelling descriptions optimized for Etsy's search results
• Provides performance analytics of your posts

However, Tailwind can be an additional cost to your Etsy business.

11. Roketfy

With a suite of AI tools, Rocketfy is designed to refine your Etsy sales strategies and increase sales. 

Here are the top features:

• Use the AI Writer to create tailored and SEO-friendly descriptions
• Find high-ranking keywords to improve your shop's visibility
• Analyze your competitors' keywords, tags, and sales data
• The Listing Checker feature analyzes your product listings and offers insights to refine listings.
• AI Reviews feature analyzes your Etsy reviews and offers actionable feedback.

12. Assembo

With comprehensive AI features, Assembo makes your products look great by providing quality AI photoshoots.

So, what are its features? Check them out below:

• Create quality product images in minutes
• Can generate multiple photos, depending on your prompt
• Images are also great for social media marketing
• Customize the environment and choose the photo background
• Integrates seamlessly with Etsy and other platforms like Amazon and Shopify
• No editing skills needed

Best Etsy Analytics Tools

You must leverage analytic tools to get comprehensive insights that can take your Etsy business to new levels.

Check the three analytics tools listed below for detailed Etsy data:

13. Putler

Putler is a multi-channel analytic tool that monitors every key metric from Etsy and other e-commerce platforms like WooCommerce.

Let's explore its key features below:

• Get in-depth insights like customer data, sales trends, revenue, sales volume, and product sales.
• Provides e-commerce metrics like customer lifetime value (LTV) and monthly recurring revenue (MRR)
• Get a clear picture of each Etsy transaction, like the location and product details
• Analyze reports and insights across multiple channels.

14. Google Analytics

While it's not a dedicated Etsy tool, you can connect Google Analytics with your shop to offer detailed information about your audience.

Below are its key features:

• Provides demographic information about your Etsy visitors, including their age, gender, and location
• Shows the type of devices used to access your Etsy shop
• Offers detailed reports like the unique page views, average time on pages, and bounce rate
• Shows you the top-performing content
• Provides insights on the number of visitors that land on your shop
• It tells you the average revenue each page generates.

15. Everbee

Although primarily a product research tool, it provides excellent product and Etsy store analytics.

Here are its key features:

• Has a Tag Analyzer to find all tags in each listing
• Provides the monthly search volume of each tag
• Calculates e-commerce metrics like conversion rate and revenue per item
• Offers in-depth sales and revenue data
• Has a Shop Analyzer to provide data on competitor shops, including their total sales and the age of listings
• Offers email marketing capabilities for Etsy sellers
• Has a Listing Rank Tracker to monitor the performance of specific keywords and provides excellent keyword ideas

There you have it — our list of 15 best Etsy tools for sellers.

Frequently Asked Questions (FAQs)

Here are answers to the frequently asked questions about Etsy integration:

Can I Integrate Multiple Tools with My Etsy Shop Simultaneously?

Yes. You can sync multiple tools with your Etsy shop simultaneously. 

For instance, you can integrate Etsy with Craftybase to track your inventory. Additionally, you can connect Etsy with Link My Books to automate your bookkeeping.

What Should I Consider Before Integrating a New Tool with Etsy?

Here's what you should consider before integrating a new tool with your Etsy shop:

• Analyze your needs and what's taking most of your time in your Etsy business
• Check if the tool has the features that fit your Etsy business
• Assess if the pricing is within your budget
• Check if the integration can centralize your Etsy business operations.

Are there any Restrictions Imposed by Etsy on the Types of Integrations Allowed?

Generally, Etsy doesn't restrict the integrations you can use with your shop. However, Etsy has placed limitations on third-party tools accessing buyers' sensitive information.

If you sell art generated with AI, you must have the right to use the images. In addition, Etsy requires you to disclose how the work was done.

Do I Need Technical Expertise to Manage Integrations for My Etsy Store?

Yes, some third-party integrations require you to configure settings to sync your Etsy store to the tool. So, you might require troubleshooting skills when issues arise.

However, integrating Link My Books with Etsy doesn’t require technical knowledge. Our platform is also user-friendly, and we have a setup wizard to help you complete your setup in less than 15 minutes.

Conclusion

You've seen how the 15 Etsy integration tools discussed above can help you manage your Etsy data, optimize your listings, streamline your business, and increase your sales.

When it comes to accounting and bookkeeping, remember, you can't go wrong with Link My Books.

Our tool auto-categorizes your Etsy payouts into fees, refunds, and taxes and sends the accurate summaries to Xero or QuickBooks. You can then auto-reconcile transitions with a click, get detailed analytics, and apply the correct taxes.

Start your Etsy QuickBooks integration today and stay on top of your Etsy accounting!