November 6, 2026
10 min

UK eBay fees 2026: What private and business sellers pay

See what eBay charges UK private and business sellers: final value fees, listing fees and store costs, with worked examples you can reuse in your books.
UK eBay fees 2026: What private and business sellers pay
Table of contents

UK private sellers pay no final value fee on eBay, except on vehicle listings. UK business sellers pay a category percentage, a 0.35% regulatory operating fee and a per-order fee of £0.30 or £0.40. This guide shows what each fee costs, which sellers pay it, and how the fees show up in your eBay payouts and your books, including how Link My Books posts them to Xero or QuickBooks.

TLDR: UK private sellers pay no final value fee outside vehicle listings but still pay for extra listings and extras such as international sales, while UK business sellers pay a category percentage plus two smaller fees.

Key Takeaways from this Post

Private sellers get 300 free listings a month, pay 35p for each extra listing and pay no final value fee outside vehicle listings.

Business sellers pay a headline category rate between 6.9% and 14.9% in most categories, a 0.35% regulatory operating fee and £0.30 or £0.40 per order. Link My Books posts each eBay fee to Xero or QuickBooks for business accounts.

eBay raises the seller currency conversion charge for UK-registered sellers from 2.5% to 2.75% on 1 December 2026.

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ebay fees cycle

Fees to sell on eBay in the UK

eBay charges UK sellers listing fees, final value fees, a regulatory operating fee, international fees, optional upgrade fees and, for sellers who choose one, an eBay Shop subscription. Which fees apply depends on whether you sell as a private seller or a business seller. The table summarises both.

Check your account type first, because it decides almost every fee in this guide.

| **Fee** | **UK private seller** | **UK business seller** | |-----------------------------------|-----------------------------------|----------------------------------------------------------| | Free listings per month | 300 (400 with a Shop) | None without a Shop; set by your Shop package with one | | Extra listing | 35p | 30p without a Shop; 0 to 15p with a Shop | | Final value fee | None (except vehicle listings) | Category percentage of the total sale amount | | Per-order fee | None | £0.30 on orders of £10 or less; £0.40 on orders over £10 | | Regulatory operating fee | None | 0.35% of the total sale amount | | International fee | 3% | 1.05%, 1.8% or 2.0% by buyer region | | Seller currency conversion charge | 2.5% (2.75% from 1 December 2026) | 2.5% (2.75% from 1 December 2026) | | Dispute fee | £16.80 per dispute | £14 per dispute | | VAT on the fees shown | Included at 20% | Excluded |

Fees for private sellers

UK-based private sellers pay no final value fee and no regulatory operating fee, except on vehicle listings (Cars, Motorcycles & Vehicles), but they pay 35p for each listing after their 300 free listings in a month. Private sellers still pay for some extras:

  • A 3% international fee when the buyer's delivery address is outside the UK.
  • A 2.5% seller currency conversion charge, which rises to 2.75% on 1 December 2026.
  • Optional listing upgrades, such as a £2 subtitle.
  • A £16.80 dispute fee for each dispute.
  • Promoted Listings costs, if you run a campaign.

Paying no eBay selling fee does not remove your tax duties. HMRC sets its own rules for when selling counts as trading, which our guide to HMRC rules for eBay sellers covers. 

What changed in eBay UK fees in 2026?

From 12 February 2026, the per-order fee on orders over £10 rose from £0.30 to £0.40, and orders of £10 or less still pay £0.30. eBay also raised the Business, Office & Industrial rate from 11.9% to 12.5%, and the Vehicle Parts & Accessories rate from 8.9% to 9.5% up to £750, with 3% above. Tyres moved from 7.9% up to £250 to 6.9% up to £750, and the 6.9% band for GPS & Sat Nav Devices and Power Tools & Equipment now runs to £750 instead of £400. The seller currency conversion charge for UK-registered sellers also rises from 2.5% to 2.75% on 1 December 2026.

eBay insertion fees in the UK

The insertion fee, which eBay lists as the listing fee, is 35p for each listing a private seller creates after the 300 free listings in a month. A private seller with an eBay Shop subscription gets 400 free listings a month, and that Shop costs £19.99 a month. Listing fees are non-refundable.

Business sellers without a Shop pay 30p for each additional fixed-price or auction-style listing. Each Shop package adds free listings and lowers the cost of extra listings.

eBay final value fees

The final value fee is the charge eBay takes when an item sells. UK business sellers pay a category percentage plus a per-order fee, and UK private sellers pay none.

The percentage applies to the total sale amount, which includes the item price, postage and applicable taxes. The per-order fee is £0.30 on orders of £10 or less and £0.40 on orders over £10. eBay charges 10p per order up to £10 in selected Collectables, and Home, Furniture & DIY listings.

Most categories have a headline rate between 6.9%, which covers laptops, tablets, printers, phones and televisions up to £1,000, and 14.9%, for jewellery up to £1,000. NFT categories pay 5%, and Watches, Parts & Accessories pay 12.9% up to £750. Many categories charge a lower rate on the part of an item's price above a set threshold, from 2% to 7.9%.

| **Category group** | **Final value fee rate** | |-------------------------------------------------------------|------------------------------------------------------------------------------------------------------------| | Jewellery & Watches; Watches, Parts & Accessories | Jewellery: 14.9% up to £1,000 per item, 4% above. Watches, Parts & Accessories: 12.9% up to £750, 3% above | | Clothes, Shoes & Accessories; Trainers | 11.9% (Trainers: 7% at £100 or more) | | Books, Comics & Magazines; Music; Films & TV | 9.9% | | Laptops, Desktops, Tablets, Printers; Mobile & Smart Phones | 6.9% up to £1,000; 3% above |

This table shows a selection of categories. Check the business-seller fees page for your exact category.

Two seller performance levels add points to the percentage:

  • Below Standard performance adds 6 percentage points, or 7 after four or more consecutive months.
  • A Very High item-not-as-described rate adds 4 percentage points, or 5 after four or more consecutive months.

Top Rated business sellers get a 10% discount on the variable part of the final value fee for Premium Service listings, but not on the per-order fee.

Regulatory operating fee

UK business sellers pay a regulatory operating fee of 0.35% of the total sale amount, and UK private sellers pay none. eBay calculates the fee on the item price, postage and applicable taxes, and business sellers see the fee excluding VAT.

VAT on eBay fees

Fees for private sellers include VAT at 20%, and fees for business sellers are shown excluding VAT. VAT-registered business sellers should ask their accountant whether the VAT on eBay's invoices is recoverable. Our guide to VAT on eBay fees explains the treatment in more detail.

Promoted Listings costs

eBay publishes no fixed rate for Promoted Listings, and the cost depends on the campaign type you choose. Depending on the campaign, you pay a percentage of the total sale amount that you set when the item sells within 30 days of an ad click (general strategy), a fee for each click (priority strategy), or an upfront flat fee. VAT may be added to advertising fees. eBay offers Promoted Listings Standard to Above Standard and Top Rated sellers with enough account activity.

International selling fees

UK-registered private sellers pay a 3% international fee when the buyer's delivery address is outside the UK. UK-registered business sellers pay 1.05% for buyers in the Eurozone and Northern Europe, 1.8% for buyers in the US and Canada, and 2.0% for buyers elsewhere. eBay calculates the fee on the total sale amount, including handling charges, postage and applicable taxes.

UK-registered sellers also pay a seller currency conversion charge of 2.5%. That charge rises to 2.75% on 1 December 2026.

eBay Shop subscription fees

An eBay Shop subscription (often called an eBay Store) costs business sellers £27 a month for Basic, £77 for Featured and £437 for Anchor, excluding VAT. A private seller's Shop costs £19.99 a month including VAT and adds 100 free listings.

| **Package** | **Monthly price (excl. VAT)** | **Free fixed-price listings** | **Free 7-day auction-style listings** | **Extra fixed-price listing** | **Extra auction-style listing** | |-------------|-------------------------------|-------------------------------|---------------------------------------|-------------------------------|---------------------------------| | Basic | £27 | 250 | 100 | 10p | 15p | | Featured | £77 | 1,500 | 600 | 5p | 15p | | Anchor | £437 | Unlimited | 1,000 | Free | 15p |

eBay applies selling allowances and a fair use policy to these free listings.

Worked example of eBay fees

A UK business seller who sells a £500 laptop to a UK buyer pays £36.65 in eBay fees, excluding VAT. That is 7.3% of the sale. The examples assume a business account, a £500 total sale amount including postage, no performance surcharge and no Top Rated discount.

| **Sale** | **Final value fee** | **Per-order fee** | **Regulatory operating fee** | **International fee** | **Total** | |-----------------------|---------------------|-------------------|------------------------------|-----------------------|-----------| | £500 laptop, UK buyer | £34.50 (6.9%) | £0.40 | £1.75 (0.35%) | None | £36.65 | | £500 laptop, US buyer | £34.50 (6.9%) | £0.40 | £1.75 (0.35%) | £9.00 (1.8%) | £45.65 | | £10 book, UK buyer | £0.99 (9.9%) | £0.30 | £0.04 (0.35%) | None | £1.33 |

The laptop uses the 6.9% rate for laptops up to £1,000. The book uses the 9.9% rate for Books, Comics & Magazines, and its regulatory operating fee of £0.035 is shown rounded to £0.04. A UK private seller who sells the same laptop pays no final value fee, and the listing is free within the 300 free monthly listings. 

Why your eBay payout is lower than your sales

Your eBay payout is lower than your sales because eBay deducts most of its fees from each payout before it pays you. A single payout usually covers many orders, refunds and fee lines, so one bank deposit rarely matches one sale.

Link My Books connects your eBay business account to Xero or QuickBooks and breaks each payout into sales, refunds, fees and taxes. It posts a summary entry that matches each bank deposit, so you reconcile each payout in one click and your books show gross sales and eBay fees separately. Fees that eBay bills to your card on file sit outside the payout, so record them as a bill in Xero or QuickBooks. If you keep the books for eBay sellers, record each fee type on its own account line so you can reconcile every payout and review the VAT on the fees. 

Automate your eBay business accounting with Link My Books

UK private sellers mainly pay for listings beyond their 300 free monthly listings, and UK business sellers pay a category percentage plus a regulatory operating fee and a per-order fee. Link My Books works with eBay business accounts, not private accounts, so it fits sellers who pay those business fees. It syncs your eBay payouts to Xero or QuickBooks and posts sales, refunds, fees and taxes as accounting entries. 

Start your free 14-day trial of Link My Books if you sell on an eBay business account and want your fees broken out in your books. See also our guides to eBay bookkeeping, accounting software for eBay sellers and eBay tools.

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eBay seller fees FAQs

How do I reduce eBay seller fees?

You can reduce eBay seller fees by staying inside your free listings, choosing a Shop package that matches your listing volume, keeping seller performance above Standard and limiting optional upgrades. Performance matters because Below Standard adds 6 percentage points to the final value fee. Top Rated business sellers also get a 10% discount on the variable part of the final value fee for Premium Service listings.

What percentage does eBay take from a sale?

UK private sellers pay no final value fee outside vehicle listings, and UK business sellers pay a headline category rate of 6.9% to 14.9% in most categories. Business sellers also pay a 0.35% regulatory operating fee and £0.30 or £0.40 per order. A £500 laptop sale costs a business seller £36.65 in total, which is 7.3% of the sale.

Are eBay fees going up in 2026?

Yes. eBay raises the seller currency conversion charge for UK-registered sellers from 2.5% to 2.75% on 1 December 2026. eBay also charges £0.40 per order on orders over £10 from 12 February 2026. 

Can I deduct eBay fees on my taxes?

Sellers who trade can deduct eBay fees as a business expense, and the right treatment depends on your tax position. Ask your accountant how to claim the fees and whether the VAT on them is recoverable. If you claim the £1,000 trading allowance instead, you cannot also deduct expenses such as eBay fees.

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