Top 14 Amazon FBA Tools: Accounting, SEO, PPC, and More

The fiercely competitive Amazon marketplace is home to more than 9.7 million sellers worldwide, making it challenging for every seller to penetrate it.

While many businesses have leveraged Fulfillment by Amazon (FBA) services to enhance logistics operations and reach customers more efficiently, success on Amazon also requires the use of the proper tools to optimize the different aspects of selling. 

Juggling inventory management, search engine optimization, data analysis, and other seller operations is no small feat. Without the right tools, these tasks can quickly become overwhelming and time-consuming. 

That’s why we’ve compiled a brief guide of the best Amazon FBA tools you can use as a seller.

TL;DR - Amazon FBA Tools for Sellers

First, let’s quickly review the leading Amazon seller tools available to help you streamline your operations, enhance search visibility, and boost sales.

1. Link My Books
2. Xero
3. Pretty Links
4. ThirstyAffiliate
5. Jungle Scout
6. AMZScout
7. Google Keyword Planner
8. Ahrefs Site Explorer
9. Perpetua
10. BidX
11. Helium 10
12. Sellerboard
13. Zonbase
14. Linnworks

While all of these tools are useful in growing your Amazon business, you’ll need an effective accounting solution to keep your finances in order. At Link My Books, we provide a seamless integration with your Amazon account and popular bookkeeping platforms like Xero and QuickBooks.

Serving thousands of businesses across the globe, our platform automates the tedious bookkeeping process, saving time while providing bookkeeping services with high accuracy.

Even better, its simplicity makes it easy to use even for those without accounting knowledge.

Link My Books is an affordable, accurate, and efficient solution that keeps your Amazon bookkeeping in perfect shape. To experience these benefits firsthand, connect with our team to get started.

Importance of Tools and Software for Amazon Sellers

So, why is selecting the right tools crucial for Amazon sellers? Here are the main reasons:

1. Financial Management: Accurate accounting and budget management are vital for understanding your business's finances. Amazon accounting tools, in particular, excel at automating bookkeeping tasks and providing detailed financial reports.
2. Inventory Management: Keeping track of inventory levels and ensuring timely replenishment helps you maintain sales momentum and avoid stockouts. These tools allow you to monitor stock levels and forecast demand.
3. Improved Efficiency: Managing an Amazon business involves numerous repetitive tasks, from listing products to customer support. Tools can automate many of these tasks, sparing you time and reducing the potential for bookkeeping mistakes.
4. Data-Driven Decision-making: All decisions you make as a seller should be backed by data. Tools provide insights into market trends, competitor activities, and your financials.
5. Boosted Visibility and Sales: Amazon SEO and PPC tools both help increase your product’s visibility in the marketplace. These tools help you identify high-performing keywords, optimize your listings, and more.

The Amazon marketplace is highly competitive, and you’ll need every advantage you can get to gain a foothold against your competitors.

List of Amazon FBA Tools Across Categories

The types of Amazon FBA tools span different categories, from accounting to bulk listing. 

We’ll walk through a comprehensive guide on the best Amazon seller software you can leverage to help you thrive as an Amazon FBA seller:

Amazon Accounting Tools

Efficiently managing finances should be your priority as an Amazon seller. The following tools are designed to simplify your financial processes and keep your business compliant:

1. Link My Books

Bookkeeping in itself can be overwhelming. You have to take note of tax rates (which vary among different countries), possible overpayment of VAT (which can cut into your profits), download numerous financial reports – the list goes on.

Fortunately, that isn’t a problem with Link My Books, our premium accounting solution for Amazon FBA sellers that takes care of bookkeeping efficiently with the help of automation.

Because of this, you save valuable time that you can use for other business processes. In fact, you shorten the tedious bookkeeping process to just 10 minutes per month!

What’s more, our platform integrates seamlessly with other bookkeeping solutions you likely use, including Xero and Quickbooks. It’s also easy to navigate and set up, even without prior accounting knowledge.

Link My Books takes care of your Amazon bookkeeping, giving you more time and peace of mind to take care of your business. Go ahead and start your free trial today.

2. Xero

Xero is a capable Amazon FBA accounting tool that sellers use to help manage their cash flow and inventory. This powerful accounting solution enables sellers to automate simple processes, like generating reports and invoices. Xero also integrates smoothly with Link My Books.

With its intuitive inventory management system, Xero helps you monitor your stock levels and identify in-demand products with ease.

Besides that, the tool enables you to monitor your business transactions daily, helping you track expenses and sales in real time.

Amazon Affiliate Tools

When maximizing your earnings from the Amazon affiliate program, there are a bunch of tools that help manage your affiliate links, track their performance, and optimize your promotional strategies:

3. Pretty Links

Pretty Links enables you to add a link and mask it behind a shorter URL that customers are more likely to click – a process called link cloaking.

Its settings allow you to specify the type of redirection used, add no-follow attributes, and mark your links as sponsored.

Note: While link cloaking is generally not allowed in Amazon Affiliate Program’s terms and conditions, Pretty Links customizes your links to clearly show they are associated with Amazon.

4. ThirstyAffiliate

ThirstyAffiliate offers link-cloaking services similar to Pretty Links, but there are slight differences.

Although Pretty Links offers more redirect options for links, ThirstyAffiliate has a link uncloaking feature that helps you comply with Amazon regulations. Plus, you gain access to more metrics, geo-targeting, and automatic linking.

Amazon SEO Tools

About 56% of consumers begin their product searches on Amazon. To capitalize on this, you’ll need the best Amazon SEO tools to help you refine your strategy and position your products on top of search engine results. 

Make use of these tools to get  started: 

5. Jungle Scout

With the help of Jungle Scout’s built-in tool for Amazon SEO - Keyword Scout - you can discover high-ranking and quality keywords to incorporate into your product titles and descriptions and stay relevant in search engines.

For those looking to get an extra leg up on the competition, you’ll gain access to deep competitor insights, including the keywords they use to drive traffic, PPC costs, and search volume trends.

Jungle Scout also allows you to view historical search volumes, which offers a clearer picture of product seasonalities and trends.

Other features that Jungle Scout boasts include 24/7 support from experts, global reach, and convenient exporting of spreadsheets.

6. AMZScout

Another stellar choice, AMZScout drives business growth thanks to its powerful SEO solutions.

Just like Jungle Scout, AMZScout helps you search for suitable keywords with its AMZScout Keyword Research tool.

Plus, you can reverse-search competitor product ASINs and analyze keywords based on critical metrics, including sales performance, search volume, and more.

Its AI Listing Builder is a standout feature, as it generates product titles and descriptions based on the keywords you provide.

Amazon Keyword Research Tools

While some Amazon SEO tools already come with keyword research tools, there are a few specialized ones that are worth mentioning, particularly for their effectiveness:

7. Google Keyword Planner

A free keyword research tool known for its powerful capabilities, Google Keyword Planner is an excellent choice because it has access to large swathes of data.

Google’s tool is especially useful because it provides access to search engine data from different corners of the world.

However, it’s worth noting that while Google is not Amazon, it can be a reliable barometer of consumer interests and trends. What’s popular on Google is also likely to be trending on Amazon.

8. Ahrefs Site Explorer

Using Ahrefs Site Explorer is quite simple. All you have to do is paste a competitor’s product page on the tool, and you’re free to analyze organic keywords that you can pick up and incorporate into your listings.

Although the tool is primarily used for other SEO features like backlink analysis, it’s just as useful in keyword research.

Amazon PPC Tools

Becoming a successful Amazon FBA seller will require top-tier execution of your advertisement campaigns — that’s exactly where Amazon PPC tools step in. 

These tools can help you manage and refine your PPC campaigns to maximize your investment and drive more sales:

9. Perpetua

A popular Amazon PPC provider, Perpetua is recognized for its AI automation. Simply input parameters like your target budget and advertising cost of sales, and the software completes the remaining work.

The AI model is capable of deciding when to adjust bids based on the expected revenue per click and optimizing rewarding long-tail keywords. It’s a superior pick for sellers looking for something more hands-off when it comes to Amazon PPC.

10. BidX

While Perpetua employs AI automation, BidX is a rule-based automation company. That means that you set the rules and parameters for your PPC campaigns, and BidX executes them accordingly.

Some of its notable features include the highly customizable dashboard where you can add relevant charts and KPIs. Additionally, its campaign creator allows you to create PPC campaigns in bulk, helping you save time and effort in the process.

Amazon Reporting Tools

An Amazon reporting tool is one of the best Amazon seller tools you’ll need to achieve accurate and detailed reporting, helping you maximize your success in the competitive e-commerce marketplace. 

When selecting a reporting tool, these are your best choices:

11. Helium 10

Helium 10 offers a full suite of tools that come in handy while reporting critical metrics as a seller in the Amazon marketplace.

You gain access to a keyword tracker to determine how your product performs in relation to your targeted keywords, a market tracker to evaluate your market share, and a profits tracker to assess sales metrics. All of these are crucial to increasing your profitability as an Amazon seller.

12. Sellerboard

Sellerboard is both a profit analytics and inventory management tool for Amazon sellers. With its accurate profit dashboard, you can dig deep into the details.

In an instant, you can view orders, sales, advertising costs, and other metrics in the dashboard. Also, you can take a closer look at these numbers on a product level and see which one performs the best.

Other noteworthy Sellerboard features include a detailed breakdown of Amazon fees, cost analysis of refunds and returns, trend evaluation, and monitoring of impressions and conversion rates.

Amazon Bulk Listing Tools

The ability to list in bulk is a game-changer for any Amazon seller keen to stay ahead of the game. Some bulk listing tools that you can use include:

13. Zonbase

One tool you can use for creating Amazon listings in bulk is Zonbase. Fortunately, the process is quite straightforward. When creating a listing, you have the option to create a bulk upload. 

From there, all you have to do is fill out the necessary product information.

14. Linnworks

A bulk listing tool with multiple automation features, Linnworks does a lot of the heavy lifting—from updating prices to ensuring compliance with Amazon guidelines. 

All of these operations can be easily managed from a single dashboard, making the bulk listing process less of a headache.

How to Choose the Right Tools for Your Online Business

Your choice of tools can influence the success of your business. Here’s how to do it right:

1. Budget: Determine how much you are willing to spend on tools. Does the tool provide enough value to justify the expense?

Also, consider its scalability – will the tool remain cost-effective as you continue to grow your e-commerce business?

2. Features: Assess whether the tool’s features are necessary for your operation. The tool gets bonus points if it can be customized to your unique business processes.
3. Customer Support: Reliable customer support is imperative for resolving issues and maximizing the effectiveness of your tool.

While it’s great if the tool provides many communication channels for customer support, the quality of support is just as important.

4. Trial and Test: Check if the tool offers a free trial to give you a sense of how it works in relation to your business operations. Test the tools in real-world scenarios and compare them to determine the right fit for your business.

Frequently Asked Questions (FAQs)

In this section, we’ll answer the most common questions we receive about Amazon FBA tools:

Can Amazon FBA Tools Assist with Inventory Management? 

Yes. Amazon FBA Tools like Xero and Quickbooks assist with inventory management.

Can Amazon FBA Tools Integrate with Other E-commerce Platforms?

Yes. Some Amazon FBA tools integrate with other e-commerce platforms. 

For example, Link My Books integrates seamlessly with Amazon, eBay, Shopify, and Etsy.

Are There Free Amazon FBA Tools Available?

Absolutely! Some tools, like Google Keyword Planner, are completely free to use. Meanwhile, other tools offer free trials to help you dip your toes into their features. 

Link My Books, for instance, provides a free trial to give you a taste of our capabilities to assist with your Amazon accounting needs.

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Conclusion

Using the right Amazon FBA tool can shift the tide in the right direction. From handling finances and managing inventory to optimizing listings and handling PPC campaigns, these tools serve as your weapons to drive success in the competitive Amazon marketplace.

Remember: staying competitive means having the right tools at your disposal. That includes an efficient and accurate bookkeeping solution - Link My Books. Our tool integrates with Amazon without any hassle, automating your bookkeeping tasks and ensuring precise financial management. 

Try Link My Books today to improve your financial accuracy and maximize your Amazon FBA profitability.