8 Amazon Seller Hacks to Rank Better and Maximize Profits

Amazon is a leading e-commerce marketplace in the U.S., with over 2.2 billion people visiting the site each month.

So, how do you capitalize on this large customer base? You’ll need to learn a few selling hacks.

In this article, we'll break down the Amazon seller hacks step-by-step, highlight tips to keep in mind, and suggest tools to boost your sales.

Keep reading!

TL;DR - Amazon Seller Hacks

In a hurry? Here's a list of 8 hacks for selling on Amazon like a pro.

1. Leverage Financial Tools to Systemize Your Business
2. Optimize for Mobile Shopping Experience
3. Maintain a Consistent Presence
4. Engage in Cross-Promotion and Bundling
5. Consider Multi-channel Selling
6. Build a Social Media Presence
7. Collaborate with Influencers and Bloggers
8. Track Your Results

These hacks can undoubtedly boost your Amazon sales, increasing the need for accurate bookkeeping.

Link My Books is automated bookkeeping software that summarizes sales, refunds, and fees and automatically calculates taxes. With strong and seamless financial data, you can analyze your Amazon store’s performance and make better decisions.

So, why wait? Start a free trial to automate your bookkeeping and stay tax-compliant.

Amazon Seller Hack to Rank Higher in Search

When you know how to rank your products higher on Amazon, you can reach more customers and earn conversions.

How to Improve Your Amazon Ranking

One seller hack is to improve your Amazon marketplace ranking to help your target customers find your products.

Here are some ways to improve your ranking:

• Upload High-Quality Images: High-quality photos on your Amazon listing are better for the zoom-in feature, encouraging customers to purchase. 
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• Optimize Your Price: Amazon ranks your product lower if its price is higher. So, look at your competitors' price ranges to find the best price. 
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• Utilize the Parent-Child Feature: List all the varieties (colors and sizes) in one listing. This will ensure better customer satisfaction, garner higher sales and customer reviews, and boost your product ranking.
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• Integrate Specific Keywords for Amazon SEO: Choose the right keywords through research or Amazon and Google search bar suggestions to optimize your listings and boost your ranking. Place these keywords in your title, product description, and bullet points.

How to Dominate Amazon Marketplace Search

First things first — the Amazon search engine (A9) differs from other search engines like Google. 

Below are some Amazon tips and tricks to help you dominate the Amazon search results:

• Win the Buy Box: The Buy Box determines your success on Amazon and is a great way to increase your sales.
   
• Automate Using Amazon Seller Tools and Apps: One of the ways to dominate Amazon is to explore tools like:some text
  • KTD Amazon Keyword Tool: To find the best keywords 
  • Automate Pricing: To reprice your products
  • Link My Books: To automate and manage your financial data
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• Use Vendor Powered Coupons (VPC): Use Amazon’s built-in promotion tools, like VPC, to make your discounted products more visible, reward loyal customers, and increase sales. 

How to Get on the First Page of Amazon

Ranking on page one on Amazon means you’ll have more visibility, traffic, and sales. However, you should learn the right strategies for Amazon SEO.

Here’s how to get your Amazon products on the first page. 

• Positive Customer Reviews: One way to increase your chances of appearing on Amazon's first page is to deliver exceptional services and constantly receive positive reviews.
   
• CTR and Conversion Rate: Improve the click-through rate (CTR) by targeting top-performing keywords and using search terms with a high CTR. When more customers click through from Amazon search results and convert, your overall ranking will likely improve.
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• Relevance: You can secure the top Amazon search position by optimizing your product title, creating a relevant product description, and highlighting the key product features.
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• Competitive Pricing: Amazon algorithms consider competitive and consistent pricing when ranking products on the top page.
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• Amazon Fulfilled Products: Amazon tends to rank products fulfilled through FBA because the seller usually offers exceptional customer service. 

How to Boost Your Amazon Listing

Depending on the product you’re selling and your business goals, you can boost your listings using the following ways:

• Run a Split Test: Leverage the ‘Manage Your Experiments’ software to run A/B tests of your listing's images, title, description, price, and features.
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• Upload Product Images: Upload 9 high-resolution photos that tell customers what to expect. Add lifestyle photos that show how the products are used in real life.
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• Utilize A+ Content: Another way to boost your listing is to use the A+ Content tool on your Seller Central to create engaging and informative product descriptions.

With this tool, you can showcase images, graphs, and charts to create an immersive shopping experience.

• Invest in Amazon Advertising Options: Use Amazon ads, like sponsored brands, sponsored products, and sponsored displays to boost your listings and reach your target customers.
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• Use Amazon Attribution: The attribution tool allows you to track the performance of your marketing campaigns to gain insights and drive more sales. 
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• Consider Amazon Vine Reviews: Enroll your products in Amazon Vine to receive unbiased and thorough reviews from Amazon Vine Voices. In turn, you’ll be able to build credibility and social proof among customers.
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• Tap into Different Regions: Reach new markets by enrolling your products in regions like Amazon Mexico and Amazon Canada using ‘Remote Fulfillment with FBA.’

These strategies can help you rank your products higher on Amazon and increase sales. But we have some additional selling hacks you can use to create a thriving e-commerce business.

Let’s proceed to the next section to learn more.

8 E-commerce Growth Hacks For Marketplaces Like Amazon

Are there tricks to selling on Amazon? Here are eight hacks Amazon sellers can use to grow their business.

1. Leverage Financial Tools to Systemize Your Business

One of the top hacks is to streamline and automate the bookkeeping process by leveraging the best Amazon seller tool — Link My Books.

It easily connects Amazon with your accounting software, such as Xero or QuickBooks. Link My Books breaks down the sales, Amazon fees, and taxes with each Amazon payout. Plus, with one click, you can perform a bank statement reconciliation.

So, what are you waiting for? Sign up for a free trial today and seamlessly manage your bookkeeping to make informed decisions on your Amazon sales.

2. Optimize for Mobile Shopping Experience

Statistics show that customers now use phones to make purchases, and sales have hit approximately $2.2 trillion in 2023 alone. So, you need to optimize your e-commerce store for mobile shoppers.

Upload images that highlight the key features of your products and ensure they fit the mobile font size and layout. Also, limit your words since there’s less space on a smartphone. Keep your descriptions and bullet points persuasive and short.

Once done, test your store on a mobile device and visualize how your customers will experience your store.

3. Maintain a Consistent Presence

Amazon offers two tools — Post and the brand store — to nurture your customers, capture their attention, and ensure a continuous presence of your products.

Let’s look at each briefly:

Maximize Visibility Using Amazon Post

Like Instagram, the Amazon Post can help you showcase your products using images, captions, videos, and repurposed social content. You can upload unlimited photos and market your products as you like, from creating inspirational content to cross-posting for different products.

Develop a Brand Store

You also have the option to create a custom brand store to tell your brand story and develop content.

Both these options can also help you drive purchase-ready shoppers to your product-detail page.

4. Engage in Cross-Promotion and Bundling

Product bundling is another excellent hack to optimize sales. Customers usually enjoy the convenience of purchasing complementary products together compared to buying them individually.

You can market (cross-promote) the bundled products as promotions or special deals. Remember, you should bundle naturally related products, create a compelling listing, and adhere to Amazon bundling policies.

5. Consider Multi-channel Selling

You can increase revenue by selling on multiple platforms like Etsy, eBay, TikTok shop, Shopify, along with Amazon. This can help you expand your customer base and create multiple revenue streams.

However, you’ll require the best e-commerce reporting tools to manage your sales and inventory and analyze your business performance across all these different platforms.

6. Build a Social Media Presence

Tap into the power of social media by engaging your followers on sites like Instagram, Facebook, and Pinterest.

Create appealing and valuable content to build an audience of loyal customers. When they are ready to purchase, drive them to your listings.

Leverage paid advertisement strategies to target specific customers and ultimately generate sales to your Amazon page.

7. Collaborate with Influencers and Bloggers 

According to HubSpot, 21% of shoppers aged 18 to 54 reported that they made their purchasing decisions based on influencers.

Before you begin, set clear expectations and campaign objectives. Also, develop KPIs and metrics to measure success and give insights into your goals.

Once you understand your goals, partner with influencers to boost your Amazon sales. They have the potential to reach customers at a personal level, recommend your products to prospects, and increase sales on Amazon.

Also, collaborate with bloggers to create informative and long-form written and video content. 

8. Track Your Results

Are your strategies on track? Set measurable and clear metrics to track performance, advertising, and SEO. These metrics help you identify what's working and where to redirect your efforts.

Then, check your progress regularly. For instance, monitor your product ranking and see if it’s improving, check if the sales are increasing, and see if there’s a rise in positive product reviews.

Adjust your goals where necessary and look for opportunities to improve.

How to Make the Most of Amazon Buy Box Algorithm

If you’re unfamiliar with the Amazon Buy Box (also known as a Featured Offer), it’s the white box on the right-hand side of a product detail page with ‘Buy Now’ or ‘Add to Cart’ buttons. 

With 82% of sales coming through the Buy Box, it significantly affects your success on Amazon. The Amazon Buy Box eligibility criteria dictate that you must have a professional seller account and only sell new products.

Amazon awards the Buy Box to sellers who fulfill certain conditions.

Here are a few strategies to win your Amazon Buy Box:

• Time as an Amazon Seller: The longer you’ve been an Amazon seller, the better the chances of winning Buy Box.
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• Aim for Low Landed Prices: The lower the landed price — the total cost to the customer — the higher the chances of winning the Buy Box.
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• Fast Shipping Time: Fulfillment by Amazon (FBA) and Seller-Fulfilled Prime increase the chance of winning the Buy Box.
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• Maintain Order Defect Rate (ODR) under 1%: The algorithm favors sellers with an ODR score under 1%. The ODR means orders that customers have canceled, returned, or were shipped improperly.
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• High Feedback Rating: The fewer the customer complaints, the better your chances for Buy Box.
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• Respond to Customers Fast: Reply on time or as soon as possible to boost your chances of winning the Buy Box.
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• Maintain Inventory Volume: Ensure you’ve plenty of inventory to get an edge in the Buy Box.

While there’s no exact method to secure the Buy Box, it’s crucial to maintain a high Amazon seller performance to increase your chances.

Tips for Selling on Amazon

Let’s list some tips for selling on Amazon:

• Understand Amazon seller rules and guidelines.
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• Use SEO strategies to rank your listings on Amazon search results.
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• Ensure your repeat customers feel valued and appreciated. You can reward them using bonus gifts and discounts.
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• Take advantage of Amazon seller tools to automate your workflows and operate efficiently.
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• Besides high-quality images, incorporate videos to show the benefits of your products. 

Frequently Asked Questions (FAQs)

Here are some top questions and answers about selling on Amazon. 

Is Selling on Amazon Profitable?

Yes, selling on Amazon is profitable. 

As reported by JungleScout, 57% of sellers have a profit margin (take-home pay) above 10%, while 28% have margins above 20%.

However, it can take time for new sellers to start seeing some profits, but most Amazon sellers are profitable within the first year.

Can Amazon FBA Make You Rich?

In a word, yes. 

The same JungleScout report (discussed above) shows that 40% of sellers make between $1,000 and $25,000 in monthly sales, and some sellers even make more than $100,000 each month.

Conclusion

By leveraging financial tools, optimizing your store for mobile shopping, and maximizing sales through cross-promotion and bundling, you can take your e-commerce business to greater heights.

Remember to partner with influencers, engage your followers on social media platforms, harness the power of Amazon posts, and create a brand store to connect with your followers.

But selling on Amazon requires you to streamline your bookkeeping process and effortlessly keep track of your Amazon finances, fees, and taxes.

Use Link My Books to stay on track with your Amazon business. It syncs with your accounting software, like QuickBooks or Xero, and automatically organizes your Amazon data.

Request a demo to see how we can automate your bookkeeping process without compromising the records' accuracy.