December 20, 2023
9 min

Walmart Seller Fees 2024: How Much Does it Cost to Sell on Walmart?

Discover the costs of selling on Walmart Marketplace. Understand the referral fees, fee breakdowns by product category, and learn how to reduce fees.
Walmart Seller Fees 2024: How Much Does it Cost to Sell on Walmart?
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How Much Does it Cost to Sell on Walmart? Selling on Walmart Marketplace presents a lucrative opportunity for businesses and individual sellers. 

However, like any platform, there are associated fees that sellers need to be aware of. These fees are crucial for maintaining Walmart's platform, providing seller support, and delivering an exceptional shopping experience to customers. 

In this comprehensive guide, we will delve into Walmart's seller fees, helping you understand the cost structure and optimize your profitability on the platform. Let's get started!

Key Takeaways from this Post

Selling on Walmart Marketplace offers a lucrative opportunity, but it's important to be aware of the associated fees.
Walmart charges referral fees, which are a percentage of the item's price and vary by product category.
By understanding and managing these fees, sellers can optimize their pricing strategies and maximize profitability on Walmart.
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How Much Does it Cost to Sell on Walmart?

Selling on Walmart Marketplace offers a tremendous opportunity for businesses and individual sellers alike. However, like any platform, there are fees associated with using Walmart as a marketplace to sell your products. These fees are essential for Walmart to maintain its platform, provide seller support, and deliver an outstanding shopping experience to its customers.

As a seller on Walmart, you will encounter a referral fee for each item you sell. The referral fee is a percentage of the item's price and varies depending on the product category. It's crucial to understand these fees to accurately calculate your profit margins and set competitive prices.

Walmart Fees: A Brief Explanation

What are Walmart Fees?

As a seller on Walmart Marketplace, you are required to pay referral fees for each item you sell. The referral fee is a percentage of the item's price and varies depending on the product category. These fees are essential for Walmart to maintain its platform, provide seller support, and deliver a seamless shopping experience to customers.

How Referral Fees are Calculated

For example, if you sell an item with a price of $100 and the referral fee for that category is 15%, you would be charged a fee of $15 (15% of $100) for that sale.

No Upfront Fees

It's important to note that there are no setup, subscription, or monthly fees to start selling on Walmart Marketplace. Sellers only incur fees when their items are sold.

Variable Referral Fees

Additionally, some product categories may have variable referral fees based on different price ranges. For instance:


  • 15% for the portion of the total sales price up to $250
  • 5% for the portion of the total sales price greater than $250

Optimizing Profitability

To optimize profitability, sellers should be aware of the specific referral fees applicable to their products and adjust their pricing strategies accordingly. Staying informed about any updates to the fee structure made by Walmart is essential for successful selling on the platform.

In summary, Walmart fees are referral fees that sellers pay for each item sold on Walmart Marketplace. The fees are a percentage of the item's price and vary by product category. By understanding and managing these fees, sellers can set competitive prices and maximize their profitability on Walmart.

Walmart Store Front

Walmart Fees Breakdown

To provide you with a comprehensive overview, let's break down some of the referral fees across different product categories. Please note that these percentages are based on the information available at the time of writing and are subject to change.

| **Categories/Items** | |-----------------------------------------------------------| | **15%** | | Apparel & Accessories | | Books | | Decor | | Gourmet Food | | Home & Garden | | Kitchen | | Luggage & Travel Accessories | | Music | | Outdoor Power Tools (≤ $500) | | Outdoors | | Sporting Goods | | Tools & Home Improvement (except Base Power Tools) | | Toys & Games | | Video & DVD | | Video Games | | **12%** | | Automotive & Powersports | | Industrial & Scientific | | **10%** | | Plumbing, Heating, Cooling & Ventilation | | Tires & Wheels | | **8%** | | Automotive Electronics (for certain categories) | | Baby (total sales price ≤ $10) | | Beauty (total sales price ≤ $10) | | Camera & Photo | | Cell Phones | | Consumer Electronics | | Electronics Accessories (up to $100 of total sales price) | | Furniture - Indoor & Outdoor (first $200) | | Jewelry (portion of total sales price up to $250) | | Major Appliances | | Musical Instruments | | Office Products (except Calculators) | | Outdoor Power Tools (>$500) | | Pet Supplies | | Shoes, Handbags & Sunglasses | | Software & Computer Video Games | | Video Game Consoles | | **6%** | | Personal Computers | | **5%** | | Jewelry (portion of total sales price greater than $250) | | Watches (portion of total sales price > $1,500) |

Other Fees:

  • Consumer Electronics (portion of total sales price > $100)
  • Indoor & Outdoor Furniture (amounts over $200)
  • Outdoor Power Tools - Hunting Trail Monitors
  • Office Products - Calculators

Please note that these fee percentages are subject to change, and it's essential to check Walmart's official fee policies for the most up-to-date information.

How to Reduce Walmart Seller Fees

Understanding eCommerce accounting can lead to a breadth of benefits for your business. 

Reducing seller fees can significantly impact your profit margins and overall success on Walmart Marketplace. One effective way to achieve this is by utilizing Link my Books, a powerful tool designed to help sellers minimize fees and boost profitability. 

Let's explore the step-wise process of using Link my Books to your advantage:

Link My Books connected

Step 1: Sign up for Link my Books

Begin by signing up for the Link my Books service and seamlessly connect it to your Walmart Marketplace account. This straightforward registration process will open the doors to valuable fee reduction opportunities.

Step 2: Sync Your Data

Link my Books will work its magic by automatically syncing and organizing your sales, fees, and expenses data from Walmart Marketplace. This data-driven approach allows you to gain deep insights into your selling performance.

Step 3: Analyze Your Performance

With your data now organized and accessible, take advantage of the detailed reports and analytics provided by Link my Books. These insights will help you understand your strengths and areas for improvement.

Step 4: Optimize Your Pricing

Data-driven decision-making empowers you to optimize your pricing strategy. Adjust your prices based on the insights provided by Link my Books to maximize your profits while still offering competitive prices.

Step 5: Save on Your Walmart Seller Fees

By utilizing Link my Books and making informed pricing decisions, you can significantly reduce your Walmart seller fees and boost your overall profitability.

Features and Benefits of Link My Books

Link My Books is a renowned name in the realm of accounting automation, especially for online sellers. Designed to bridge the gap between marketplaces like eBay and accounting software, it offers a plethora of features that can significantly enhance your bookkeeping process. Let's delve into the standout features and benefits of Link My Books:

Seamless Integration with Marketplaces

Direct Connectivity:
Link My Books offers direct integration with popular online marketplaces like eBay, Amazon, and Shopify. This ensures that all your sales, fees, and other transaction data are automatically imported into your accounting software.

Multi-Currency Support:
For sellers operating in multiple countries, the platform supports various currencies, ensuring accurate conversions and financial reporting.

Customizable Sales Tax Rules

Tax Automation:
Link My Books allows users to set up custom sales tax rules based on their business location and the regions they serve. This ensures that sales tax is calculated accurately for every transaction.

Detailed Financial Reports

Insightful Dashboards:
With its user-friendly dashboard, users can get a quick overview of their financial health, including sales trends, expenses, and profit margins.

Exportable Data:
Need to share your financial data with a tax consultant or business partner? Link My Books allows for easy exporting of all your financial reports.

Robust Data Security

End-to-End Encryption:
Link My Books employs state-of-the-art encryption methods to ensure that your financial data remains confidential and secure.

Regular Backups:
With cloud-based storage, the platform ensures that your data is regularly backed up, safeguarding against potential data loss.

Why Automation Software is the Ultimate Addition to Your Accounting Software Package

In today's digital age, efficiency is the name of the game. While accounting software has undoubtedly revolutionized bookkeeping, automation software like Link My Books takes it a step further. Here's why:


Automated Data Entry:
Manual data entry is not only tedious but also prone to errors. Automation software can pull data directly from your sales channels, eliminating the need for manual input and significantly reducing the chances of mistakes.

Enhanced Accuracy

Error-Free Calculations:
With automation software, calculations for taxes, profits, and other financial metrics are done automatically, ensuring precision and consistency.

Financial Forecasting

Data-Driven Insights:
Automation software can analyze your sales and expense data to provide forecasts. This can be invaluable for planning inventory purchases, marketing campaigns, and overall business growth strategies.


Adaptable to Growth:
As your business grows, so does the volume of transactions and financial data. Automation software can easily handle increased data volumes, ensuring that your bookkeeping processes remain smooth and efficient.

Competitive Edge

Stay Ahead of the Curve:
In a competitive marketplace, having an efficient bookkeeping process can give you an edge. With automation software, you can focus more on strategic decision-making and less on mundane tasks, positioning your business for success.

Happy Accountant

How Often are Walmart Fees Updated or Changed?

As with any marketplace, Walmart occasionally updates its fee structure to accommodate market changes and improve the overall seller experience.

While we cannot predict specific fee changes with certainty, we can provide a non-speculative analysis based on historical changes and expert predictions.

Staying informed about any updates from Walmart is crucial for successful selling on the platform.

How Much Does Walmart Make on A Sale?

Walmart, being a major retail player, aims to maintain a healthy profit margin on each sale made through its Marketplace. Seller fees contribute to Walmart's overall revenue generation. Understanding the impact of these fees on Walmart's profits will help you better navigate the e-commerce landscape.

Pros and Cons to Selling on Walmart

Selling on Walmart Marketplace presents both financial advantages and challenges. Let's examine the pros and cons under separate headings:


  • High Potential for Exposure: With millions of active customers, Walmart Marketplace offers excellent exposure to a vast audience.
  • Access to Established Infrastructure: Walmart's robust infrastructure and logistics system streamline the selling process for sellers.
  • No Setup or Monthly Fees: Walmart does not charge any setup, subscription, or monthly fees, making it cost-effective to start selling.


  • Competition on Pricing: The marketplace's large pool of sellers may result in price competition, impacting profit margins.
  • Pricing Parity Policy: Walmart requires sellers to price items on equal to or lower than the prices they offer on other platforms, potentially limiting pricing flexibility.

FAQs on Walmart Seller Fees

To address some common questions, here are detailed answers without summarization:

Do I need a tax ID to sell on Walmart?

Yes, Walmart requires sellers to provide a tax ID during the registration process.

What percentage does Walmart make on a sale?

Walmart's portion of the sale price depends on the product category. Please refer to the earlier fee breakdown for specific percentages.

Are there discounts or fee reductions for high-volume sellers or long-time members of Walmart?

Yes, Walmart offers certain incentives and benefits to high-volume sellers and long-time members. These may include reduced fees and promotional opportunities.

Do I pay Walmart fees if an item doesn't sell?

No, you only pay fees on sold items. Unsold items do not incur any fees.

Supercharge Your Profitability with Link My Books!

Link My Books happy customers

Reduce Your Walmart Fees with Ease

Reducing your Walmart fees starts with knowing how much they are in the first place. That's where Link My Books comes in to save the day! We've already helped tens of thousands of sellers and their accountants accurately account for their sales, refunds, fees, and taxes on Walmart and other leading online marketplaces like Amazon, eBay, Etsy, and more.

Connect Your Walmart Store to Xero or QuickBooks

With Link My Books, seamlessly integrate your Walmart store with your Xero or QuickBooks account. Every time you receive a payout from Walmart, our cutting-edge integration breaks it down into clear and organized sections: sales, refunds, fees, and taxes. Say goodbye to manual accounting headaches – we do it all on autopilot for you! For more assistance on integrating 

Get a Clear Overview of Your Finances

Link My Books ensures all your fees are broken down by type, giving you a crystal-clear overview of where your hard-earned cash is going. Armed with this knowledge, you can use the actionable tips from our blog post to effectively reduce your Walmart fee expenses and maximize your profits.

Exclusive Offer for Early Adopters!

As a special treat, we're offering FREE access to our Walmart Xero Integration and Walmart QuickBooks Integration until June 30th, 2024, but act fast – this offer is limited to the first 500 users who connect their Walmart account. Don't miss this incredible opportunity to level up your accounting game and boost your bottom line!

(Disclaimer: The fee percentages mentioned in this post are for illustrative purposes and may change over time. Please refer to the official Walmart Seller Center for the most current fee information.)

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