December 1, 2023
14 min

Ecommerce Accounting: The Full Guide 2024

E-Commerce is complex. Each platform comes with its own fees, limitations, policies, and tax liabilities that you need to master. Let's un-complicate it.
Ecommerce Accounting: The Full Guide 2024
Table of contents

This comprehensive guide demystifies the complexities of ecommerce accounting, providing you with essential insights to navigate this critical aspect of your ecommerce business effectively.

As businesses grow and evolve in the digital landscape, so too does the need for adept financial management. Through this guide, you will delve into the heart of ecommerce accounting, uncovering its integral role in driving the success of an ecommerce business. 

Key Takeaways from this Post

Understanding Ecommerce Accounting: Ecommerce accounting is more than just recording transactions. It's a strategic tool that helps navigate unique challenges like managing sales tax across different regions and handling multiple currencies due to global transactions.
The Importance of Advanced Accounting Software: Given the high volume of transactions in ecommerce businesses, advanced accounting software is essential. It not only ensures accurate record-keeping but also helps manage complex data, digital payments, and implement robust fraud detection measures.
Embracing Automation: Automation streamlines data transfer between your ecommerce platform and accounting software, reducing the risk of errors and improving efficiency. Automation is not just a convenience—it's a necessity for effective ecommerce accounting.
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What is ecommerce accounting?

At its core, ecommerce accounting is the systematic process of recording, interpreting, and communicating the financial transactions that occur within an ecommerce business.

This broad definition, however, only scratches the surface of what ecommerce accounting truly entails.

Every ecommerce transaction, from the procurement of goods for resale to the monitoring of sales, requires meticulous recording. But accounting for ecommerce is more than a ledger of credits and debits; it's a strategic tool used to drive informed business decisions.

Why eCommerce Accounting is Vital to Business Growth

growth in nature

Financial Transparency 

Ecommerce accounting provides a comprehensive view of your business’s financial status. It includes details about your revenue, expenses, profits, and losses. 

This transparency is crucial as it allows you to understand your business’s financial health, identify trends, and make data-driven decisions that can contribute to your business’s growth.

Efficient Inventory Management

Proper accounting practices include keeping track of your inventory. This is especially important in Ecommerce. 

Overstocking can lead to increased storage costs and understocking can result in lost sales and dissatisfied customers. 

By efficiently managing your inventory through accounting, you can ensure that you have the right products available at the right time, enhancing customer satisfaction and boosting sales.

Tax Compliance

Accurate and timely accounting is essential for meeting your tax obligations. 

It helps you calculate the correct amount of tax you owe, ensuring that you avoid any penalties or legal issues. 

By staying compliant with tax laws, you can maintain your business’s reputation and contribute to its long-term sustainability and growth.

Cash Flow Management

Cash flow is the lifeblood of any business. Understanding your cash flow through proper accounting helps you maintain a healthy balance between your income and expenses. 

It enables you to plan for future expenses, invest in new opportunities, and ensure that your business remains financially stable. 

Effective cash flow management can lead to business growth by providing the financial stability needed to seize new opportunities when they arise.

Investor Attraction

Reliable and transparent financial records can make your business more attractive to potential investors. 

Investors want to know that their investment is safe and that the business has the potential for growth. 

By maintaining accurate financial records through Ecommerce accounting, you can demonstrate your business’s profitability and growth potential, attracting investment that can be used for further expansion and growth.

Differences between eCommerce accounting and business accounting

The main difference between ecommerce accounting and business accounting is that unlike traditional business accounting, ecommerce accounting involves unique challenges such as managing sales tax across different regions and handling multiple currencies due to global transactions. 

Moreover, ecommerce businesses operate in a fast-paced environment and deal with a high volume of transactions, adding complexity to the accounting for ecommerce.

Why ecommerce accounting is different?

| Aspect | Traditional Accounting | Ecommerce Accounting | |----------------------------------------|-------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------| | Tax Management and Global Transactions | Confined to a single jurisdiction and geographical boundaries. | Involves managing multiple sales tax rates and transactions in multiple currencies due to global operations. | | High Volume of Transactions | Deals with a relatively lower volume of transactions daily. | Handles hundreds or thousands of transactions daily, requiring advanced accounting software for accurate record-keeping. | | Tracking Stock and COGS | Inventory tracking and COGS calculation are straightforward. | Challenges arise due to selling on multiple platforms and complex factors like shipping costs and returns affecting COGS calculation. | | Complex Data and Digital Payments | Less complexity in data management and traditional payment methods. | Involves handling complex data from various sources and dealing with different digital payment methods, each with unique transaction fees and processing times. | | Fraud Detection | Lower risk of fraud. | Higher risk of online fraud, such as credit card fraud and identity theft, necessitating robust fraud detection measures. | | Revenue Recognition | Revenue typically recognized when a product is sold or a service is rendered. | More complex, especially for digital goods, services, or subscriptions. Requires recognizing revenue over the duration of the service or subscription. | | Chart of Accounts | Standard categorization of transactions. | Requires specific categorization to accurately reflect the diverse and complex transactions typical in e-commerce. | | Inventory Management | Relatively simpler, usually involving a single platform or location. | More complex due to the need to track inventory across multiple sales platforms. | | Refunds, Returns, and Omnichannel | Generally straightforward processes. | Complex due to the omnichannel nature of ecommerce, requiring efficient systems for handling refunds and returns from various platforms. |

eCommerce accounting difference #1: High Volume of Transactions

In traditional accounting, tax management is often confined to a single jurisdiction, with the business operating within a specific geographical boundary. 

However, when it comes to accounting for ecommerce business, the scenario changes dramatically. Ecommerce businesses often operate on a global scale, dealing with customers from different countries, each with its own tax regulations and rates. 

This means that e-commerce accounting involves managing multiple sales tax rates and dealing with transactions in multiple currencies. 

The global nature of transactions makes tax management in ecommerce accounting a complex task, requiring specialized knowledge and tools.

Nasa Night Sky

eCommerce accounting difference #2: Bookkeeping and High Volume of Transactions

Another key difference between traditional and e commerce accounting is the volume of transactions. 

Traditional businesses may deal with a handful of transactions daily, whereas ecommerce businesses can have hundreds or even thousands of transactions each day. This high volume of transactions makes the bookkeeping process in accounting for ecommerce companies more complex. 

It necessitates the use of advanced software for bookkeepers which can handle such a high volume of transactions and ensure accurate record-keeping.

eCommerce accounting difference #3: Tracking Stock and Cost of Goods Sold (COGS)

In traditional accounting, tracking inventory and calculating the Cost of Goods Sold (COGS) is relatively straightforward. However, in the ecommerce accounting process, it can be a challenging task. 

Ecommerce businesses often sell their products on multiple platforms, requiring them to track inventory across all these platforms. Additionally, they need to calculate the COGS accurately, which can be complex due to factors like shipping costs, discounts, and returns. 

Therefore, efficient inventory management and accurate calculation of COGS are crucial in ecommerce accounting.

eCommerce accounting difference #4: Complex Data and Digital Payments

Code Data

Accounting for small ecommerce business involves dealing with complex data. Ecommerce businesses generate a wealth of data from various sources, including website analytics, customer data, sales data, and more. 

This data needs to be tracked and analyzed for effective decision-making. Additionally, ecommerce businesses often deal with digital payments, which come with their own set of challenges. 

These include different transaction fees for different payment methods and varying processing times. Therefore, handling complex data and digital payments is a key aspect of accounting for ecommerce.

eCommerce accounting difference #5: Fraud Detection

In traditional accounting, the risk of fraud is relatively low. However, in accounting for e commerce business, the risk of online fraud is significantly higher. 

This includes credit card fraud, identity theft, and other types of online scams. Therefore, ecommerce businesses need to have robust fraud detection measures in place. 

This is a critical aspect of ecommerce accounting, and it requires specialized tools and strategies to effectively detect and prevent fraud.

Cyber Security Padlock Laptop

eCommerce accounting difference #6: Revenue Recognition

Revenue recognition in ecommerce accounting can be complex, especially for businesses selling digital goods or services, or using subscription models. 

In traditional accounting, revenue is typically recognized when a product is sold or a service is rendered. 

However, in ecommerce, the timing of revenue recognition can be more complex. For example, for a subscription service, revenue needs to be recognized over the duration of the subscription, not at the time of sale. 

Therefore, understanding and applying the correct revenue recognition principles is a key aspect of accounting for ecommerce businesses.

eCommerce Accounting Difference #7: Chart of Accounts - Categorizing Transactions

In traditional accounting, the chart of accounts is relatively standard and straightforward, often tailored to the specific industry but generally consistent within it.

However, ecommerce accounting requires a more dynamic chart of accounts to effectively categorize the wide range of transactions unique to online sales. This includes categorizing digital transactions, global sales, various payment gateways, and online marketing expenses.

The complexity increases with the diversity of transactions, necessitating a more detailed and flexible approach to categorize and track every financial aspect accurately.

eCommerce Accounting Difference #8: Inventory Management

Inventory management in traditional business is typically more static and manageable, with stock usually centralized in one or a few locations.

In contrast, ecommerce inventory management is a more complex affair. It often involves managing inventory across multiple online platforms and potentially multiple warehouses or drop-shipping arrangements.

This complexity requires sophisticated inventory management systems that can track stock levels, reorder points, and sales trends in real time to prevent stockouts or overstock situations, which are critical for maintaining profitability and customer satisfaction in ecommerce.

eCommerce Accounting Difference #9: Refunds & Returns

The nature of refunds and returns in ecommerce is markedly different and more complex than in traditional retail.

Ecommerce businesses tend to have higher rates of returns, driven by factors like the inability of customers to physically inspect products before purchase.

Accounting for these returns requires a robust system to track the returned merchandise, process refunds, restock items, and manage the financial implications of these actions.

The process becomes more intricate when considering the customer acquisition cost and the impact of returns on profitability.

eCommerce Accounting Difference #10: Omnichannel Factors

Omnichannel retailing, where businesses sell through multiple channels (online, in a physical store, through social media, etc.), adds another layer of complexity to ecommerce accounting. It requires a cohesive strategy for tracking sales, inventory, customer interactions, and financial data across all channels.

This integration ensures a seamless customer experience but demands sophisticated accounting systems capable of consolidating data from various sources into a coherent financial picture.

Managing the financial aspects of an omnichannel strategy involves intricate reporting and analysis to understand the profitability and performance of each channel.

What are the Most Common Ecommerce Accounting Problems?

  • Sales Tax Compliance
  • Tracking Inventory
  • Handling Returns
  • Managing Multiple Currencies
  • High Volume of Transactions 
  • Digital Payment Reconciliation
  • Preventing Fraud 
  • Revenue Recognition
  • Cost of Goods Sold (COGS)
  • Data Management
  • Inventory Management
  • Returns & Refunds
  • Tracking Multiple Channels (Omnichannel)

Is eCommerce Accounting the Same for all Sales Channels?

eCommerce accounting is not the same for all sales channels. Each sales channel can have its own unique set of accounting challenges and requirements. Here’s why:

  • Different Platforms, Different Policies: Each ecommerce platform (like Amazon, Shopify, or eBay) has its own set of policies and procedures for handling transactions, fees, returns, and more. This means the accounting process can vary significantly from one platform to another.
  • Sales Tax Complications: Depending on the platform and the locations of the seller and buyer, different sales taxes may apply. Keeping track of these taxes across multiple sales channels can be complex.
  • Inventory Management: If you’re selling on multiple platforms, you’ll need to keep track of your inventory across all these channels. This can be challenging without the right tools or software.
  • Payment Processing: Different platforms may use different payment processors, each with their own fees and processing times. These variations need to be accounted for in your bookkeeping.
  • Returns and Refunds: Handling returns and refunds can also vary by platform. Some platforms might handle returns and refunds on behalf of the seller, while others might require the seller to manage this process.

While the basic principles of accounting remain the same, the specifics can vary greatly depending on the sales channels used. Therefore, it’s crucial to understand the nuances of each sales channel you use and to set up your accounting processes accordingly. It’s also beneficial to use accounting software that can integrate with different sales channels to streamline your ecommerce accounting.

| Sales Channel | Accounting Pros | Accounting Cons | |---------------|-------------------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------| | Amazon | Provides a comprehensive platform with tools for financial tracking and growth. Offers services like Fulfillment by Amazon (FBA) for logistics. | Charges various fees, including referral and account fees. Additional charges for using FBA. | | eBay | Offers global reach and is user-friendly with guides for first-time sellers. A large number of free listings each month. | Charges a final value fee based on product and value. Requires effort and good customer service for maintaining a good seller rating. | | Shopify | Easy to use, efficient tracking of sales, revenue, and returns. Integrations with accounting software available. | Professional reporting only available in higher-tier plans. Basic reporting in all plans. User interface for the blogging module could be improved. | | Etsy | Focuses on crafts and handmade goods. Affordable listing fees suitable for beginners. | Recurring listing fees can be significant. Sales tax collection is the seller's responsibility. | | Walmart | Impressive growth, lower fees compared to Amazon, less competition, broad customer base. | Known for being cost-effective, which may reduce profit margins. The majority of the accounting burden falls on the e-commerce business owner. | | TikTok Shop | Reaches a young and engaged audience. Allows creation of a TikTok store for easy customer purchases. | Reportedly losing money, with expected losses in the US. Products often appear repetitive, cheap, and potentially counterfeit. |

How to do Accounting for eCommerce

Getting started with ecommerce accounting might seem overwhelming, especially given the unique challenges and intricacies of the ecommerce landscape. 

However, with the right approach, the process can be manageable and even empowering. Here is a more detailed step-by-step guide on how to do accounting for ecommerce businesses.

  • Understand Your Business's Financial Needs
  • Find an Ecommerce Accountant
  • Choose an Accounting Software
  • Integrate with an Automation Tool
  • Regular Review and Update of Accounts
  • Plan for Taxes
  • Regular Financial Analysis

1. Understand Your Business's Financial Needs:

Firstly, take the time to thoroughly understand your business's financial needs. This includes everything from tracking daily sales and expenses, understanding tax obligations, inventory tracking, to strategic financial planning. This step forms the foundation for your ecommerce accounting process.

2. Find an Ecommerce Accountant

If you're not confident in managing the complex world of ecommerce accounting yourself, consider finding an ecommerce accountant professional. 

These professionals possess the expertise to navigate the unique financial landscape of ecommerce, ensuring accurate and efficient management of your business's financial affairs.

3. Choose an Accounting Software

Ecommerce businesses deal with high volumes of transactions across multiple platforms, currencies, and payment methods. To efficiently manage this, invest in the best ecommerce accounting software solution that matches your business demands!

This software should be able to integrate with your ecommerce platform, track all transactions in real-time, manage sales tax across different jurisdictions, and provide insightful financial reports.

4. Integrate with an Automation Tool

Automation is key in ecommerce accounting. With the high volume of transactions and the need for real-time accuracy, manual data entry isn't a viable option. 

Choose an automation tool that can seamlessly link your accounting software with your ecommerce platform, streamlining data transfer and minimizing the risk of errors.

5. Regular Review and Update of Accounts

Regular review and updating of your accounts is crucial. Stay on top of daily transactions, monitor your cash flow, review your financial reports, and regularly reconcile your accounts. 

This ongoing maintenance is essential for accurate financial management and early detection of any issues or discrepancies.

6. Plan for Taxes

Given the complex nature of tax regulations in ecommerce, especially for businesses operating across multiple jurisdictions, strategic tax planning is a must. 

Understand your tax obligations, ensure accurate and timely tax filings, and look for legal ways to minimize your tax liability.

7. Regular Financial Analysis

Regular financial analysis enables you to understand your business's financial performance and make informed business decisions. 

Analyze key financial metrics, compare your performance against industry benchmarks, and use these insights to drive business growth and profitability.

What does an eCommerce Accountant do?

Finding an eCommerce focussed accountant can be the difference maker when finding a successful partnership. In our article on how to find an eCommerce accountant we delved into what factors are crucial when trying to find the right fit for your eCommerce business.

Strategic tax planning 

Given the global nature of ecommerce, they must navigate a complex array of tax regulations across multiple jurisdictions. 

They provide guidance on tax obligations, ensure tax compliance, and help develop strategies to minimize tax liability, taking into account the unique aspects of ecommerce sales tax.

Specialist reporting

Ecommerce businesses generate vast amounts of data, and an ecommerce accountant must be adept at turning this data into actionable insights. 

They prepare and present detailed financial reports, helping the business to understand its financial performance and make data-driven decisions.

Financial Benchmarking

They analyze key financial metrics, compare them against industry benchmarks, and provide insights that can help the business improve its financial performance and competitiveness. 

Complex Accounting Tasks

Running financial reports, compiling detailed information related to inventory purchases, operating expenses, and revenue. 

This deep dive into the financial details enables them to provide comprehensive insights into the business's financial health.

What to Look for in an Ecommerce Accountant

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Ecommerce Experience and Familiarity with Platforms

Your accountant should have significant experience in the ecommerce industry and understand its unique financial challenges, like sales tax compliance and global transactions. 

Familiarity with your ecommerce platforms (e.g., Shopify, WooCommerce, Amazon) is vital, as they need to extract and interpret financial data effectively.

Strong Understanding of Tax Laws and Global Transactions

Given the complex nature of tax in ecommerce accounting, it's crucial that your accountant is well-versed in applicable tax laws, especially those related to online sales and international transactions.

Proficiency in Handling High Volume of Transactions and Complex Data

Ecommerce businesses often deal with large volumes of transactions and complex datasets. Your accountant should be comfortable handling these aspects, ensuring every transaction is logged and every data piece correctly interpreted.

Typical Accounting Methods for Ecommerce Sellers

Cash vs Accrual Accounting

Cash Basis Accounting

Cash basis accounting is a straightforward method where you record revenue when cash is received, and expenses when they are paid. This method is simple and gives a clear picture of how much cash your business has at any given time.

However, it might not accurately reflect your business's financial health if you have significant accounts receivable or payable. For example, if you've made many sales (accounts receivable) but haven't yet been paid, cash basis accounting would understate your revenue.

Cash Basis Accounting Tips

Tip 1: Understand the Basics of Cash Basis Accounting
Cash basis accounting is a method where transactions are only recorded when money enters or leaves the business. It's used primarily by small businesses, freelancers, and sole proprietors who deal mainly in cash transactions. This method simplifies the tracking of cash flow, making it easier to manage for businesses with straightforward financial activities.

Tip 2: Recognize the Advantages and Limitations
Cash basis accounting is advantageous due to its simplicity and clear reflection of a business's cash position, akin to maintaining a checkbook. However, it has limitations, such as not capturing economic transactions in the correct time period, which can distort a business's financial results. It also does not comply with Generally Accepted Accounting Principles (GAAP), which might be a requirement for some third parties like investors or lenders.

Tip 3: Consider Business Suitability
Cash basis accounting is more suited for smaller businesses that primarily deal with cash payments and do not carry inventory. It is less suitable for businesses that rely heavily on credit or have large amounts of inventory, as these factors can make accrual accounting a more accurate method for financial tracking.

Accrual Accounting

Accrual accounting records revenues and expenses when they are earned or incurred, regardless of when the cash is actually received or paid. 

This gives a more accurate picture of your business's financial health over the long term, especially if you deal with credit transactions, inventory, and assets.

For instance, if you make a sale on credit, you would record the revenue even before receiving the payment. While this method is more complex than cash basis accounting, it provides a more comprehensive view of your company's financial situation.

Accrual Accounting Tips

Tip 1: Match Revenues with Expenses

Under accrual accounting, transactions are recorded when they occur, rather than when payment is received or made. This approach allows for matching revenues with the expenses incurred to generate them, offering a more realistic financial position of the business​​.

Tip 2: Account for Sales Returns and Bad Debts

Ensure to set aside an allowance or reserve money for covering costs such as sales returns, bad debts, and obsolescence. This practice ensures that these eventualities are accounted for in the financial statements​​.

Tip 3: Produce a Statement of Cash Flows

Accrual accounting does not directly show business cash flow in the profit and loss statement. Therefore, it's essential to create a statement of cash flows that reconciles the accrual profit and loss with the business's actual cash on hand​​.

Hybrid Accounting

Some ecommerce businesses use a hybrid of cash and accrual accounting. They might use accrual accounting for inventory and cost of goods sold (COGS), and cash accounting for income and expenses. 

This approach can provide a balance between simplicity and an accurate picture of a company's financial health.

Hybrid Accounting Tips

Tip 1: Utilize Both Cash and Accrual Elements

Hybrid accounting combines elements of both cash and accrual methods. Use cash on hand for immediate needs like buying supplies, and use accruals to prepare for future demand and budgeting​​.

Tip 2: Customize Your Hybrid Model

Hybrid accounting models vary by company and industry. Customize your approach to hybrid accounting based on your company’s size, products, industry, and operations, ensuring compliance with IRS regulations​​.

Tip 3: Develop Skills in Data Analysis, Creativity, and Tech Literacy

Success in hybrid accounting requires data analysis skills to prioritize information, creativity in financial reporting, and tech literacy to adapt to various accounting software platforms. These skills help in effectively managing and presenting financial data​​.

| Accounting Method | Pros | Cons | |----------------------|------|------| | Cash Basis Accounting | Straightforward and simple; Clear view of cash flow | May not reflect true financial health; Not suitable for businesses with significant receivables or payables; Not GAAP compliant | | Accrual Accounting | Provides a more accurate financial picture; Suitable for credit transactions, inventory, and assets | More complex than cash basis accounting; Does not directly show cash flow | | Hybrid Accounting | Balances simplicity and accuracy; Can be customized for specific business needs | Requires understanding of both cash and accrual methods; May be complex to manage and report |

Spreadsheets for eCommerce Accounting

As a starting point for ecommerce accounting spreadsheets offer a familiar and accessible tool. Spreadsheets, like Google Sheets or Microsoft Excel, are versatile and can be customized to track various financial data pertinent to an ecommerce business.

When using spreadsheets for ecommerce accounting, you'll find they offer a certain level of flexibility. They allow you to set up your financial tracking system in a way that suits your specific business model. 

You can create separate sheets for different categories of financial data, such as sales, expenses, inventory, taxes, and more. Moreover, spreadsheets allow you to create custom formulas to perform calculations automatically, saving you the effort of manual computation.

Screen with Excel on it

Problems with spreadsheets for ecommerce accounting

Spreadsheet problem #1: Human Error

With manual data entry being the norm, it's all too easy to make mistakes in data input, formula calculations, or data analysis. These errors can lead to inaccurate financial reports and potentially costly financial decisions.

Spreadsheet problem #2: The complexity of Accounting for eCommerce Businesses

As your business expands, you may start to sell on multiple platforms, deal with different currencies, manage a large inventory, and navigate complex tax laws across multiple jurisdictions. 

Spreadsheets may struggle to handle these complexities and keep up with the pace and volume of transactions in real-time.

Spreadsheet problem #3: Lack of Automation

Although you can create formulas to perform automatic calculations, many other tasks require manual effort. This can be particularly problematic when dealing with high transaction volumes common in ecommerce businesses.

Spreadsheet problem #4: Lack of Robust Security Features 

This makes them vulnerable to data loss or unauthorized access. This lack of security can be a significant concern, given the sensitive financial data you're likely to store in your ecommerce accounting spreadsheet.

Spreadsheet problem #5: Limited Integration

Spreadsheets often lack the integration capabilities needed to sync data efficiently with ecommerce platforms, payment processors, and other ecommerce operations solutions, you might use to enhance business processes. This can lead to inefficiencies and inconsistencies in your financial data.

Pros and Cons of DIY Accounting vs. Ecommerce Accountant for an Ecommerce Business

DIY Accounting


  1. Cost-Effective: Saves money as you won’t have to pay for a professional accountant's services​​.
  2. Control: Complete control over your finances, allowing real-time tracking and adjustments​​.
  3. Learning Opportunity: Gains valuable experience and knowledge applicable to other business areas​​.
  4. Flexibility and Accessibility: Customize accounting processes to specific needs and access financial records anytime, anywhere​​.
  5. Understanding Your Business: Better grasp of financial health and identification of cost-cutting or revenue-increasing areas​​.
  6. Privacy: Financial data remains private, not shared with third parties​​.


  1. Time-Consuming: Significant time investment required, potentially detracting from other tasks​​.
  2. Lack of Expertise: Risk of mistakes due to lack of professional accounting background​​.
  3. Limited Resources: May lack access to resources available to professional accountants​​.
  4. Risk of Errors: Higher risk of financial errors without professional guidance​​.
  5. Compliance Challenges: Difficulty in staying up-to-date with complex, changing accounting rules and regulations​​.
  6. Opportunity Cost and Stress: Time spent on accounting could be used for other business aspects; potential for stress and burnout​​.

Hiring an Ecommerce Accountant


  1. Expertise: Access to professional advice and guidance for informed financial decisions​​.
  2. Time-Saving: Accountant handles finances, freeing up time for other important tasks​​.
  3. Access to Resources: Availability of various tools and software for informed decision-making​​.
  4. Accurate Financial Reports: Understanding of business's financial health with accurate reports​​.
  5. Improved Compliance: Assistance in staying compliant with accounting rules and regulations​​.
  6. Better Financial Planning: Help in creating a solid financial plan, forecasting future revenues and expenses​​.
  7. Peace of Mind: Assurance that finances are managed by a qualified professional​​.


  1. Cost: Can be expensive, particularly for small businesses or startups with limited budgets​​.
  2. Less Control: Reliance on accountant's expertise, leading to less direct control over finances​​.
  3. Potential Customization Issues: Services may not be fully customized to specific business needs​​.
  4. Communication Challenges: Risks of misunderstandings or miscommunications​​.
  5. Mistakes: Although less likely, errors can still occur with serious financial consequences​​.
  6. Reliance on One Individual: Dependence on a single individual for financial management​​.
  7. Privacy Concerns: Sharing financial data with a third party might risk data compromise​​.

Must-Know Financial Metrics for Accounting for Ecommerce

Graphs on Screen Graphic Art

Key Metric #1: Cost of Goods Sold (COGS)

The Cost of Goods Sold, or COGS, is a vital metric for any ecommerce business. It refers to the direct costs incurred in producing the goods sold by a company. This includes the cost of materials and direct labor costs used to produce the goods. 

It excludes indirect expenses such as distribution costs and sales force costs. Keeping a close eye on COGS helps to accurately calculate gross profit and set pricing strategies.

Key Metric #2: Gross Profit

Gross profit is the revenue remaining after subtracting the COGS from total sales. It provides an overview of how effectively a company is using its resources (materials and labor) to produce and sell products. A high gross profit means the cost of producing goods is relatively low compared to the sales price, which is generally a positive indicator of business health.

Key Metric #3: Gross Margins

Gross margin is a ratio, often expressed as a percentage, that shows the proportion of money left over from revenues after accounting for the COGS. Gross margin is a good indicator of how profitable a company is at the most fundamental level. 

A higher gross margin percentage is generally better, indicating that the company makes more profit on each dollar of sales and has more money to cover basic operating costs.

Key Metric #4: Operating Expenses

Operating expenses include costs associated with the day-to-day operations of a business, such as rent, utilities, and payroll. Keeping track of these expenses is essential for managing your business's budget and calculating net profit.

Key Metric #5: Net Profit Margin

Net profit margin is the percentage of revenue remaining after all costs, expenses, and taxes have been deducted. It provides a clear view of your company's overall profitability and efficiency in managing its resources.

Key Metric #6: Customer Acquisition Cost (CAC)

In ecommerce, it's also essential to understand your Customer Acquisition Cost (CAC), which is the total cost of marketing and sales efforts divided by the number of new customers acquired. This helps to determine the effectiveness of your marketing efforts and the viability of your business model.

Key financial statements to know for ecommerce sellers

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Key Financial Statements for eCommerce Sellers

Understanding your financial statements is crucial for managing your eCommerce business effectively. Here are the key financial statements you should know:

Income Statement

The income statement, also known as the profit and loss statement, provides a summary of your business’s revenues, costs, and expenses over a specific period. It shows how much money your eCommerce business has made or lost during that time. For an eCommerce seller, the income statement helps to track:

  • Revenues from Sales: This is the income generated from selling goods or services. It’s the top line of your income statement.
  • Costs of Goods Sold (COGS): These are the direct costs associated with producing the goods sold by a company. This includes the cost of the materials used in creating the good along with the direct labor costs used to produce the good.
  • Operating Expenses: These are the costs associated with running your business on a day-to-day basis. It includes things like rent, utilities, salaries, and marketing expenses.
  • Tax Expenses: These are the taxes that your business owes to the government.
  • Net Income: This is your total revenue minus your total expenses. It’s the bottom line of your income statement and shows your business’s profit or loss.

Balance Sheet

The balance sheet provides a snapshot of your business’s financial position at a specific point in time. It shows:


Assets are what your business owns. For an eCommerce business, assets might include:

  • Cash: This includes cash in hand and cash in the bank.
  • Inventory: These are the products that you have in stock and are ready to sell.
  • Accounts Receivable: These are the amounts that your customers owe you for goods or services that you have sold on credit.
  • Equipment: This includes any machinery, vehicles, or other equipment that your business owns.


Liabilities are what your business owes. These could be:

  • Accounts Payable: These are the amounts that you owe to your suppliers for goods or services that you have purchased on credit.
  • Taxes Payable: These are the taxes that your business owes to the government.
  • Loans: These are the amounts that you owe to banks or other lenders.

The difference between your assets and liabilities is known as equity. The equity represents the owner’s investment in the business plus any retained earnings.

Cash Flow Statement

cash flowing

The cash flow statement shows how changes in balance sheet accounts and income affect cash and cash equivalents, and breaks the analysis down to operating, investing, and financing activities. Essentially, the cash flow statement is concerned with the flow of cash in and out of the business. It helps you understand where your money is coming from and where it’s going.

Statement of Retained Earnings

This statement shows the changes in a company’s retained earnings over a specific period. It’s important for eCommerce sellers as it provides insight into how much of the profits are being reinvested back into the business versus distributed to owners or shareholders.

Statement of Changes in Equity

This statement provides a summary of the changes in a company’s equity during a specific period. For eCommerce sellers, it can help track any changes in capital, such as new investments or owner withdrawals.

Sales Report

This is a detailed report of all the sales transactions. It’s crucial for eCommerce sellers to understand their sales patterns, identify best-selling products, and track growth over time.

Inventory Report

This report provides a detailed view of the inventory levels. It’s essential for eCommerce sellers to manage their stock effectively and avoid issues like stockouts or overstocking.

Remember, understanding these financial statements can provide valuable insights into your business’s financial health and help drive strategic decision-making. It’s always a good idea to work with a professional accountant or use accounting software to ensure accurate and efficient financial management.

Tips for Common eCommerce Accounting Tasks

Cash Flow Forecasting Tips for eCommerce

  1. Understand Your Sales Cycle: eCommerce businesses often have seasonal sales cycles. Understanding these can help you predict when you’ll have cash coming in.
  2. Keep Track of All Expenses: Make sure you’re accounting for all costs, including direct costs like COGS and indirect costs like overheads.
  3. Use a Cash Flow Management Tool: There are many tools available that can help you forecast your cash flow more accurately.

Sales Tax Tips for eCommerce

  1. Automate Tax Calculations: Use a sales platform or a third-party tool that automatically calculates sales tax at checkout.
  2. Stay Up-to-Date: Sales tax laws can change. Make sure you stay up-to-date with the latest rules and regulations.
  3. Understand Nexus: In the US, you’re required to collect sales tax in states where you have a significant presence, known as a nexus. Understand where you have a nexus and what the sales tax rates are1.
  4. Understand VAT: In the UK and EU, you’ll need to understand how Value Added Tax (VAT) applies to your business.
  5. Know about GST: In Australia and New Zealand, VAT is known as Goods and Services Tax (GST) and is calculated at 10% for most products

General Accounting Tips for eCommerce

  1. Use Cloud-Based Accounting Software: Cloud-based software can automate many accounting tasks, saving you time and reducing the risk of errors.
  2. Regularly Reconcile Your Books: Regularly compare your financial records with your bank statements to ensure they match.
  3. Work with a Professional: Consider working with an accountant or bookkeeper who specializes in eCommerce. They can provide valuable advice and ensure your books are in order.
  4. Keep Personal and Business Finances Separate: This makes your accounting simpler and gives a clear picture of your business’s financial health.
  5. Plan for Major Expenses: If you’re planning to invest in new inventory or equipment, make sure you plan for it in your budget.

Remember, good accounting practices are crucial for understanding your business’s financial health and making informed business decisions. It’s always a good idea to work with a professional accountant or use accounting software to ensure accurate and efficient financial management.

FAQ on Ecommerce Accounting

How do you record sales in ecommerce?

Sales in ecommerce are recorded when a customer makes a purchase from your online store. Depending on your accounting method (cash or accrual), you record the sale when the payment is received or when the transaction occurs. 

It's essential to include details like the date, item sold, sales amount, sales tax, and payment method.

What are the biggest problems with global ecommerce?

The main issues with global ecommerce include handling different currencies, managing international sales tax and VAT, navigating import/export regulations, dealing with international shipping and customs, and adapting to varying consumer laws and regulations in different countries.

What are considered e-commerce transactions?

Ecommerce transactions refer to any exchange of goods, services, or information across the internet. This includes sales of physical products, digital products, services, and subscriptions from an online store, and transactions on ecommerce platforms like Amazon, eBay, and others.

What is the best way to manage inventory for ecommerce accounting?

The best way to manage inventory for ecommerce accounting is by using a real-time inventory management system that integrates with your accounting software. 

This ensures that you can track inventory levels across different platforms and sales channels, and have accurate information about your Cost of Goods Sold (COGS), which directly impacts your financial statements.

How can I ensure my ecommerce business remains compliant with tax regulations?

Staying compliant with tax regulations is crucial for any eCommerce business. Here are some tips to help you remain compliant:

  1. Understand Tax Laws: Tax laws can vary greatly depending on your location and the locations of your customers. Make sure you understand the sales tax, VAT, or GST obligations in the countries where you do business.
  2. Automate Tax Calculations: Use an eCommerce platform or a third-party tool that automatically calculates the appropriate taxes at checkout.
  3. Keep Accurate Records: Maintain detailed records of all your transactions, including sales, expenses, and taxes collected. This will be crucial for filing your taxes and for any potential audits.
  4. File Taxes Timely: Make sure to file and pay your taxes on time to avoid any penalties or interest charges.
  5. Stay Updated: Tax laws and rates can change. Stay updated with the latest tax news and changes in the countries where you do business.

How often should I review my Ecommerce accounting records?

Reviewing your eCommerce accounting records regularly is crucial for maintaining the financial health of your business. Here are some guidelines:

  1. Daily: Monitor your sales, expenses, and cash flow. This will help you spot any unusual activity or trends early.
  2. Weekly: Check your inventory levels to ensure you’re not understocked or overstocked.
  3. Monthly: Review your financial statements, including your income statement, balance sheet, and cash flow statement. This will give you a comprehensive view of your business’s financial performance.
  4. Quarterly: Prepare and review your quarterly tax filings. Also, consider doing a comprehensive review of your business’s financial performance.
  5. Annually: At the end of each year, prepare your annual financial statements and tax filings. This is also a good time to review your overall business strategy.

Which is Better for eCommerce Accounting: Quickbooks or Xero?

Both QuickBooks and Xero are popular accounting software solutions for small businesses, including eCommerce. Here’s a comparison:


  • Ideal for businesses that outsource their accounting tasks to a bookkeeper or accountant.
  • Offers a more intuitive interface than Xero, making it easier for those without an accounting background.
  • Has built-in inventory management features, which can be beneficial for eCommerce businesses.
  • However, it limits the number of users and charges more for some plans.


  • Supports unlimited users, making it ideal for businesses that keep a team of bookkeepers or accountants in-house.
  • Known for its clean, uncluttered interface.
  • Offers real-time collaboration with your accountant or employees.
  • However, it has a steeper learning curve and less customization than QuickBooks.

Both platforms offer a range of features, so the best choice depends on your specific needs and preferences. It’s recommended to take advantage of the free trials offered by both platforms to see which one works best for your business.

Key Takeaways on eCommerce Accounting

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Ecommerce accounting, while complex, is a crucial aspect of running an online business. It involves unique challenges such as managing sales tax across different regions, handling multiple currencies, and dealing with high volumes of transactions. However, these challenges can be effectively managed with the right tools and understanding.

Key Takeaways

  • Understanding Financial Needs: A clear understanding of your business’s financial needs is essential.
  • Use of Tools: The right accounting software and automation tools can significantly streamline the process, ensuring accuracy and efficiency.
  • Regular Review: Regularly review and update your accounts, plan for taxes, and conduct regular financial analyses.
  • Understanding Key Metrics: Understanding key financial metrics is essential to gauge your business’s financial health and make informed decisions.
  • Limitations of Spreadsheets: While spreadsheets can be a starting point for ecommerce accounting, they come with their own set of limitations. As your business grows, consider more advanced solutions.

In conclusion, while ecommerce accounting may seem daunting, it’s an integral part of your business that can provide valuable insights into your financial performance. With the right approach and resources, you can turn it into a strategic tool that drives your business’s success.

Make Ecommerce Accounting Simple with Link My Books

Link My Books is a powerful tool that automatically syncs your ecommerce sales data with your accounting software. Whether you're selling on Amazon, eBay, Shopify, or other ecommerce platforms, Link My Books keeps all your financial data organized and accessible.

From tracking your COGS, handling multi-currency transactions, to managing sales tax—Link My Books has got you covered. 

Let Link My Books simplify your ecommerce accounting process and help you focus more on growing your business. Why spend hours managing accounts when you can automate it? Try Link My Books today and experience the difference! Start Your Free Trial Today!

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