June 21, 2024
9 min

Webgility vs. ShipBob (vs. Link My Books): Full Comparison

Explore the differences between Webgility and ShipBob. Uncover the pros, cons, and features of each to determine the best solution for your e-commerce business.
Webgility vs. ShipBob (vs. Link My Books): Full Comparison
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Running an e-commerce business today can feel like riding a runaway train. With so many software platforms out there for managing different parts of operations, taming the chaos seems impossible.

Finding the right solutions is challenging when juggling accounting, inventory, orders, and shipping.

So we took two of the most popular tools—Webgility and ShipBob—and went under their hoods. We’ll tell you everything you want to know to pick the best automation buddy for your business! 

We’ll also briefly highlight the bookkeeping automation features our solution Link My Books offers. Let’s get started!

Key Takeaways from this Post

Webgility Overview: Webgility automates e-commerce accounting and inventory management, syncing data with QuickBooks. It reduces manual work and errors with real-time updates and advanced analytics. Pricing starts at $49/month, making it ideal for multi-channel merchants.
ShipBob Overview: ShipBob offers comprehensive logistics, including warehousing, picking, packing, and shipping. It optimizes delivery times and costs with a network of fulfillment centers and integrates with major e-commerce platforms. Pricing is customized based on order volumes.
Link My Books Overview: Link My Books automates bookkeeping for e-commerce sellers, syncing sales data from platforms like Amazon and Shopify with accounting software like Xero and QuickBooks. It simplifies tax reporting and saves time, with a 14-day free trial available.
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TL;DR - Webgility vs. ShipBob

In a hurry? Here’s a quick summary of Webgility vs ShipBob (vs Link My Books):

| **Webgility** | **ShipBob** | **Link My Books** | |:---:|:---:|:---:| | **Pros** | **Pros** | **Pros** | | - Automates accounting and bookkeeping tasks like transaction postings - Syncs data between many e-commerce platforms and QuickBooks - Provides detailed inventory tracking and management - Offers advanced analytics on sales, products, etc. | - Handles storage, picking, packing, and shipping of orders - Optimizes warehouse location to reduce delivery times and costs - Fast and affordable shipping options, including 2-day delivery - Offers branded packaging and gift note customization | - Automates bookkeeping for e-commerce sellers and accountants completely - Integrates data between sales channels and popular accounting platforms - Ensures the accurate recording of sales, fees, etc. - Provides accurate tax reporting. - Easy to set up and use, even for beginners | | **Cons** | **Cons** | **Cons** | | - Limited to QuickBooks integration (no support for other accounting software) - No built-in fulfillment or logistics capabilities - Can be costly for smaller businesses with limited order volumes - Can have a steep learning curve for beginners | - Does not automate accounting tasks like Webgility - Limited customization options for smaller businesses - Pricing can be steep for businesses with lower order volumes | - Does not provide shipping and fulfillment services - Limited to e-commerce bookkeeping automation | | **Best For** | **Best For** | **Best For** | | Merchants wanting automation for accounting, inventory and omnichannel data. | Merchants wanting a scalable all-in-one logistics and fulfillment solution. | E-commerce sellers wanting automated, accurate financials and accounting. |

Link My Books is the perfect solution if you're an e-commerce seller or accountant looking to automate your bookkeeping processes and gain better visibility into your financial data.

Using our platform can save you 6+ hours every month. We also offer a 14-day free trial, so why not give it a try and see how it can benefit your business?

What is Webgility?

Webgility Homepage

Webgility is an e-commerce automation software for data flows, accounting, and inventory management.

It acts as a bridge to transfer and synchronize key information between e-commerce platforms like Shopify, Amazon, eBay, etc., and accounting software like QuickBooks.

Webgility’s order management capabilities eliminate the need for manual data entry, saving significant time and reducing errors. It also ensures that financials and inventory quantities remain updated in real-time across all connected channels.

Advanced analytics help you gain insights to optimize business performance. The platform aims to help you focus on growing your business without technology and operational bottlenecks.

Key Features of Webgility

Here are some of Webgility‘s notable features:

  • Accounting Automation: Automatically records transactions like sales, refunds, fees, etc., in QuickBooks without any manual work.
  • Inventory Management: Syncs product catalog and inventory quantities across multiple sales channels and QuickBooks for real-time accuracy.
  • Data Synchronization: Securely transfers orders, customers, pricing, and other data between e-commerce stores and accounting software.
  • Financial Analytics: Offers 70+ reports on sales trends, profits, cash flows, margins by channel and SKU, etc., to uncover growth opportunities.
  • Listings Management: This lets you create and sync product listings across different sales channels.


Webgility connects with QuickBooks and over 50 e-commerce platforms and related tools, including:

  • Shopify, Amazon, eBay, Etsy, Walmart
  • Square, Stripe, PayPal, Lightspeed, Shopify POS
  • WooCommerce, BigCommerce, Magento, Adobe Commerce, Wix
  • ShippingEasy, ShipStation, FedEx, UPS, Endicia
  • MailChimp, Salesforce, Avalara AvaTax (Available in Webgility Desktop only)
  • Right Networks, Skyline, Summit Hosting (Available in Webgility Desktop only)

Webgility Pricing

Webgility pricing starts from $49/month (when billed annually) for up to 3,000 orders/year. It offers four paid plans with additional capabilities, order volumes, and connected channels supported in higher tiers.

| **Plan** | **Orders/Year** | **Channels** | **Cost/Month** | |:---:|:---:|:---:|:---:| | Basic | 3,000 | 1 | $49 | | Pro | 6,000 | 2 | $99 | | Advanced | 12,000 | 2 | $199 | | Premium | 12,000 | 2 | $399 |

*Pricing when billed annually (at the time of writing)

They also have an Enterprise plan if you handle over 10,000 orders/month and 5 sales channels.

Webgility offers unlimited users and phone/chat support in all plans. It also provides free personalized onboarding assistance.

Webgility Reviews

Webgility enjoys strong ratings and reviews across various platforms:

Reviewers highlight the platform's accounting automation capabilities and inventory management features as valuable benefits. Many also appreciate the quality onboarding assistance and responsive customer support.

However, some customers weren’t happy with the customer support behavior, high prices, and ambiguous refund policy!

What is ShipBob?

ShipBob Homepage

ShipBob is a tech-enabled third-party logistics (3PL) provider that offers comprehensive fulfillment services for e-commerce businesses. 

It provides warehousing/storage, picking, packing, and shipping services for online sellers, eliminating the need for merchants to handle logistics in-house.

ShipBob has over 50 fulfillment center locations (HQ in Chicago), mainly across the US, Canada, UK, EU, and Australia. 

It uses proprietary software and predictive data algorithms to optimize warehouse selection and carrier rates, reducing customers' delivery times and costs.

The platform also offers related solutions for returns, custom packaging, integrations with sales channels, and shipment analytics.

Key Features of ShipBob

Here are some of ShipBob’s key features:

  • 2-Day Shipping: Provides fast 2-day delivery for continental US orders by optimizing the choice of fulfillment center location.
  • Branded Packaging: Let you use custom branded boxes, inserts, and gift notes to create unique unboxing experiences.
  • Distributed Inventory: Strategically splits inventory across warehouses to enable faster, cheaper deliveries and prevent stock-outs.
  • Analytics: Offers reports on delivery metrics, inventory costs, storage fees, and other KPIs to inform better supply chain decisions.
  • Integrations: Provides turnkey connections with sales channels like Shopify, Amazon, eBay, Walmart, etc., to import and manage orders effectively.
  • Global Fulfillment: Ship to over 200 countries, with standard and expedited shipping options, enabling businesses to expand their reach internationally.


In addition to major e-commerce platforms, ShipBob integrates natively with various tools across categories.

Here are some of the key integrations:

  • Shopify
  • Amazon
  • BigCommerce
  • eBay
  • Walmart
  • WooCommerce
  • Magento
  • Netsuite
  • TikTok Shop
  • Brightpearl
  • ChannelApe
  • Cin7
  • Orderhive
  • Skubana
  • Pagefly
  • Yotpo
  • Klaviyo
  • Recharge
  • Avalara
  • TaxJar

Plus, 70+ additional apps spanning returns, subscriptions, analytics, and more are available via its fulfillment app store.

ShipBob Pricing

ShipBob has customizable pricing for each client based on order volumes, weights, etc. While they don't offer a fixed pricing plan, you can request a custom quote based on your specific needs.

Fees typically include:

  • Receiving inventory
  • Warehousing/storage
  • Picking, packing & shipping orders

Additional costs may apply for value-added services like kitting, gift notes, etc. ShipBob claims pricing can be cheaper than comparable solutions.

They offer discounted rates for larger order volumes and longer-term contracts and provide complete pricing transparency by providing individually quoted costs.

ShipBob Reviews

On Trustpilot, ShipBob has a score of 4.3/5 based on 700+ reviews. 

Other platforms also give it moderate ratings:

  • G2 - 3.6/5 based on 100+ reviews
  • Capterra - 3.7/5 based on 90+ reviews
  • Shopify Store - 4.2/5 based on 220+ reviews
  • Getapp - 3.7/5 based on 90+ votes

Reviewers praise ShipBob's integration capabilities, dashboard, quality support, and value proposition compared to typical warehouse/logistics overheads.

The criticisms mostly concerned how they handle “dimensional” pricing and inventory discrepancies in their systems. A fraction of customers also claimed that they overprice their services and take too long during the holiday. 

Which E-commerce Accounting Software is Right for You?

To help you decide, here’s a comparison across nine key categories:

| **Comparison Criteria** | **Link My Books** | **Webgility** | **ShipBob** | |---|---|---|---| | Accounting Automation | ✅ | ✅ | ❌ | | Financial Reporting & Analytics | ✅ | ✅ | ❌ | | Tax Calculation | ✅ | ❌ | ❌ | | Short Learning Curve | ✅ | ❌ | ❌ | | Inventory Management | ❌ | ✅ | ❌ | | Shipping & Logistics Services | ❌ | ❌ | ✅ | | Branded Packaging Customization | ❌ | ❌ | ✅ | | Ideal Customer Profile | E-commerce sellers of all sizes | Established multi-channel sellers | High-growth startups | | Pricing Approach | Tiers based on order volumes and number of sales channels | Tiers based on order volumes | Custom quote based on business |

What is Link My Books?

Link My Books Homepage

Link My Books is an automated bookkeeping platform tailored for e-commerce sellers and accountants. Our platform seamlessly connects sales data from channels like Amazon, eBay, Shopify, etc., into accounting software such as Xero and QuickBooks.

This saves significant time and effort you would typically require to manually compile reports across sources and enter transactions. By automatically recording sales, fees, refunds, taxes, etc., with accuracy, we enable you to manage your financials and taxes easily.

We offer a 14-day trial so you can experience our software firsthand without any commitment. Sign up for the free trial now.

What Benefits Does Link My Books Offer?

Our platform can prove highly valuable for you by providing the following main benefits:

  • Saves time by eliminating manual bookkeeping effort
  • Ensures accuracy by automatically recording granular transaction details
  • Easy taxes through automated sales tax calculations (supports VAT, GST, and sales tax)
  • Simple reconciliation with bank deposits matched cleanly
  • Financial clarity with full profitability analysis
  • Trusted by thousands of e-commerce accountants

Together, this enables you to focus on high-value strategic initiatives rather than mundane operational responsibilities.

Webgility vs. ShipBob vs. Link My Books

To provide a clearer perspective, here’s a detailed look at the unique selling points (USPs) and ideal customer profile (ICP) for each platform:

| **Solution** | **Main Focus** | **Key Strengths** | **Ideal Customers** | |---|---|---|---| | Webgility | Accounting Automation & Inventory Management | Managing financials & inventory across sales channels | Established multi-channel merchants | | ShipBob | Shipping & Order Fulfillment | Warehousing, packing & shipping orders | High-growth startups | | Link My Books | Automated Bookkeeping | Accurate, effortless e-commerce accounting | Online sellers of all sizes |

While Webgility and ShipBob cater to e-commerce merchants, they target different parts of operations. Link My Books specifically resolves bookkeeping pain points for you.

No matter which platform you choose - Webgility or ShipBob - Link My Books can complement both by accurately recording all financial transactions. This automation saves even more time and money than using those platforms alone.

Workspace with a laptop, smartphone calculator, documents, and stacks of cash.

Frequently Asked Questions (FAQs)

Here are some common questions about these platforms:

Can Webgility and ShipBob Be Used Together?

Yes, you can use Webgility and ShipBob together to automate accounting, inventory, and fulfillment functions.

Connect your e-commerce platforms (like Shopify or Amazon) to both solutions separately. Webgility would sync orders and financial data with your accounting software (like QuickBooks), while ShipBob would handle physical fulfillment and shipping of orders.

While data flows between the two platforms may need configuration, this combination provides an extensive solution.

Do Webgility and Shipbob Provide Customized Packaging?

ShipBob offers various customized and branded packaging options for delightful unboxing experiences. Webgility, however, does not provide packaging services and focuses solely on backend process automation.

How Do Webgility and Shipbob Handle Inventory Synchronization Across Multiple Sales Channels?

Webgility provides bidirectional inventory synchronization across e-commerce platforms like Shopify, Amazon, WooCommerce, etc., and accounting software like QuickBooks. This prevents overselling and provides unified visibility.

ShipBob, on the other hand, optimizes inventory distribution across its fulfillment center network to reduce shipping times and costs. It also offers related inventory analysis. However, it does not directly sync quantities with sales channels.


Running an e-commerce business introduces complexities across many areas. Solutions like Webgility and ShipBob address different pieces of this puzzle.

However, one persistent pain point remains—tedious, error-prone bookkeeping. As an e-commerce seller, you may relate to the headaches of manually compiling reports and entering settlements, fees, and taxes.

This is where Link My Books comes in. It automatically connects your sales channels to accounting software and saves you hours of manual work every month. More importantly, our platform provides financial clarity - you can clearly identify growth drivers and make data-driven decisions. 

Book a demo to let us help you set it up. Or sign up for a free 14-day trial to experience the benefits yourself!

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