A2X Reviews: What Customers Really Say (and what is the alternative)

Running an e-commerce business means juggling Amazon settlements, Shopify payouts, eBay fees, VAT rules, and more. Bookkeeping tools like A2X promise to simplify this by pushing clean summaries into QuickBooks or Xero. And for many sellers, it works - A2X has a solid reputation and thousands of users.

But dig into the reviews, and a pattern emerges. While users praise A2X for accurate reconciliation and reliability once it’s set up, they also flag recurring frustrations: tricky onboarding, manual tax mapping, high costs for multi-channel sellers, and long waits to finalize bank recs.

That’s why many sellers (especially in the UK and EU) now look at Link My Books as an alternative. With built-in VAT automation, dynamic pricing that scales only by order volume, and accountant-backed support, it’s designed to solve the very pain points customers raise in A2X reviews.

In this article, we’ll break down what customers really say about A2X - the good and the bad - and compare it directly with Link My Books so you can decide which tool is the best fit for your business.

Overview of A2X Accounting Reviews

A2X is one of the most widely used e-commerce accounting integration tools. It connects marketplaces like Amazon and Shopify with accounting platforms such as Xero, QuickBooks, and NetSuite. Across review platforms, it earns consistently high ratings, but users also surface recurring frustrations around cost, VAT handling, and onboarding.

Star Ratings Across Review Sites

G2: 4.9 / 5 (300+ reviews) – praised for seamless integration with QuickBooks and Xero, though some note setup complexity.

Trustpilot: 4.6 / 5 (40+ reviews) – strong praise for customer support, especially one-to-one onboarding help.

SoftwareAdvice: 4.9 / 5 (280+ reviews) – users describe A2X as intuitive, but some call tax mapping “clunky” and onboarding “time-consuming.”

Capterra: 4.9 / 5 (280+ reviews) – most reviews highlight accuracy and time savings; a few mention expensive pricing and setup hurdles.

Shopify App Store: 4.9 / 5 (300+ reviews) – many merchants report cutting bookkeeping time by 75%, though several say it’s “not the cheapest.”

Xero App Store: 4.9 / 5 (800+) – frequent mentions of outstanding support, with named staff helping resolve sync and mapping issues.

What People Like About A2X

A2X is highly reliable once it’s set up. It saves hours by automating payouts, and its reconciliation accuracy is widely praised. Customer support often receives glowing reviews, with multiple mentions of patient, thorough onboarding assistance.
Here’s what customers consistently praise:

Sales Channel Integrations

Many reviewers say A2X is the most dependable way to connect Amazon, Shopify, and other channels to accounting software.

“What do you like best about A2X - How all selling platforms get integrated into one software that then integrates with QBO.” (G2)

“A2X is a wonderful e-commerce automation tool that connected our Shopify, Amazon store with Quickbooks. After mapping & setup, the posting process is extremely easy. They have taken the stress out of the complexity of e-commerce accounting thereby saving a good deal of time.” (Trustpilot)

“The software is easy to use and helps me and my bookkeeper keep my Amazon and Shopify records in order. Works flawlessly with QuickBooks.” (Shopify App Store)

Accuracy and Reconciliation

Users consistently praise A2X’s ability to match deposits exactly and save hours of manual work.

“The ease of use and the reporting features are amazing. I have no idea how we ever functioned without it.” (G2)

“The A2X software helps save so much time when it comes to reconciliations. The support is super helpful. If you talk to John, he is very knowledgeable and helped me figure out mapping issues when they popped up with a new payment channel. The software has a great help section when you need it.” (Shopify App Store)

Customer Support

Customer support is one of the most frequently praised aspects of A2X.

“Robert (and others) in the customer service team are experts. They thoroughly investigate any issues in the most granular detail, and prescribe tailored solutions to you (not generic answers or links to knowledge pages).” (Shopify App Store)

“Absolutely amazing support, and a great product.” (Xero App Store)

“A2X support team is awesome! They have hand-held me all the way through from fetching missing payouts for Shopify into QBO, to explaining all the facets of A2X and Shopify and how they work with QBO.”(Trustpilot)

COGS and Reporting

For sellers managing inventory and costs, A2X’s COGS features are a plus.

“It is a little pricier, but worth it for the functionality and customer service, especially if you are tracking COGS without inventory. Highly recommend.” (Shopify App Store)

What People Don’t Like About A2X

Sellers frequently mention setup complexity, especially tax mapping and account configuration. Pricing is another common sticking point, with multi-channel sellers saying costs rise quickly. UK/EU reviewers also note that VAT handling requires extra manual work since A2X doesn’t automate OSS rules.

Pricing and Per-Channel Costs

Cost is the most common frustration, especially for multi-channel sellers.

“Expensive for what it does!” (Capterra)

“For a pivot table, it sure is a very expensive one. Amazon constantly adds new classifications so the app does require regular maintenance. You can't set it and forget it.” (G2)

Setup and Onboarding

Several reviews note that setup takes time, especially around mapping accounts and taxes.

“The setup with QuickBooks was hard … difficult to know what accounts to use.” (SoftwareAdvice)

“The onboarding has taken many many weeks and has held up our bank recs … as we can’t finalise setup.” (SoftwareAdvice)

“The only issue we have experienced with A2X is the occasional difficulty in setting up more complex accounts. It took a bit of time and effort to figure out, but once we got the hang of it, we've had no problems.” (Capterra)

VAT and Tax Handling

For UK and EU sellers, VAT is a sticking point because A2X doesn’t automate OSS rules.

“The tax mappings are a bit clunky and manual.” (SoftwareAdvice)

Mapping Complexity 

While many reviews are positive, a few highlight delays or complexity not being fully resolved.

“Mapping cannot be backed up and reapplied - constant crashing and having to start from scratch. Mapping not organised coherently - income mixed with fees - not enough breakdown of shipping” (Software Advice)

A2X at a Glance

A2X is a specialist accounting automation tool built for e-commerce sellers. It connects marketplaces like Amazon, Shopify, eBay, Etsy, Walmart, and BigCommerce to accounting platforms, including Xero, QuickBooks Online, and NetSuite. Its core job is to transform messy settlement data into clean summaries that match bank deposits for fast, accurate reconciliation.

Strengths at a Glance

• Trusted by accountants: A2X has become the go-to tool for many e-commerce bookkeepers and accountants, especially for Amazon and Shopify clients.
• Accurate reconciliation: It aggregates sales, fees, refunds, and taxes into invoices or journals that match deposits, eliminating spreadsheet work.
• Enterprise-ready: A2X stands out as one of the few tools in this space with NetSuite integration, making it attractive to larger sellers and ERP users.
• COGS tracking: By uploading SKU costs or syncing Shopify cost data, A2X can generate Cost of Goods Sold entries, helping sellers track true profitability.
• Reliable support: Reviews frequently mention responsive customer service and detailed onboarding support, especially for first-time setup.

What Most Sellers Don’t Consider with A2X

• Setup complexity: Reviews often describe onboarding as “tricky” due to manual mapping of tax codes and accounts. For SMBs without accountant support, this can feel overwhelming.
• VAT handling: A2X doesn’t automatically apply VAT or OSS rules. UK and EU sellers must manually configure tax mappings, which increases error risk.
• Cost scaling: Because A2X charges per channel (with multi-channel bundles available), costs rise quickly for sellers expanding beyond one or two marketplaces.
• Feature focus: While A2X is powerful for reconciliation, it doesn’t offer extras like benchmarking or profitability insights - it’s narrowly focused on getting your books balanced.

Link My Books at a Glance

Link My Books is an e-commerce accounting automation tool built with small and mid-sized sellers in mind, particularly those who need accurate VAT handling. Like A2X, it connects marketplaces to Xero and QuickBooks Online, but its design choices make it a stronger fit for multi-channel sellers and accountants managing multiple clients.

What Link My Books Does

• Summarizes payouts automatically: Just like A2X, LMB takes raw settlement data from marketplaces (Amazon, eBay, Shopify, Etsy, Walmart, TikTok Shop, Square, WooCommerce) and posts clean, reconciled invoices into your accounting software.
• Automates tax logic: LMB goes further by automatically applying the correct VAT and OSS rules for UK and EU sellers, as well as separating out marketplace-collected sales tax for U.S. users.
• Simple pricing: Instead of charging per channel, Link My Books uses dynamic, order-based pricing, so sellers can connect unlimited marketplaces under one plan.
• Fast setup: A guided wizard walks you through account and tax mappings step by step, making it easier for non-accountants to get started.
• Support from accountants: All customer support is handled by qualified accountants. Many reviews highlight this as a major advantage, since responses aren’t just technical but also practical from a tax perspective.
• Extra insights: Beyond bookkeeping, LMB includes profitability reports and benchmarking so sellers can see how they stack up against others in their industry.

Why It Stands Out

• Sellers expanding across multiple marketplaces don’t face extra subscription costs - pricing scales only with order volume.
• VAT automation prevents common overpayment errors that A2X users often flag in reviews.
• Its ease of use and accountant-backed support make it especially appealing for SMBs and accountants who want accurate automation without ERP-level complexity.

What Customers Say About Link My Books

While A2X often gets high marks for accuracy, many small and mid-sized sellers say Link My Books is the better everyday fit because it’s simpler, cheaper, and VAT-ready out of the box. Across Capterra, Trustpilot, and app marketplaces, reviews consistently highlight fast setup and accountant-quality support.

Ease of Setup & Daily Use

• “Link My Books just saved me. I mean, I managed to do my last quarter reconciliation by setting everything up in 11 minutes which was the time that it took my pizza to get ready in the oven!” (Capterra)
• “Really easy to install and work with all my channels like Shopify, Amazon, Ebay etc. It has saved me so much time and the bonus that its cheaper than other apps on the market that are over priced and do the same job.” (Xero App Store)
• “We are using LMB for multiple sales channels. The setup is easy and intuitive. If everything is set up it's a matter of a few clicks. This app saves us tons of time!” (Xero App Store)

VAT and Tax Handling

• “I love the one time set up and ease of integration into Xero and Amazon. I got my accountant to set up my tax mappings and I never need to worry about whether my Amazon transactions get imported into my Xero accounting software.” (Capterra)
• “The new EU threshold monitor offers a great "at-a-glance" view of your potential EU VAT liabilities. Customer support is excellent - very fast, responsive and driven by a genuine desire to help and support your business.” (Capterra)

Customer Support

• “Had some queries regarding on the specifics of the software and their support agent (Deborah) was quick to answer and explain my question in huge detail (she even recorded a personalised video!).” (Xero App Store)
• “Great customer service. Had a problem and contacted customer support. Deborah was able to help and went above and beyond. Very clear information and problem solved quick. Thanks!” (Shopify App Store)
• “After one of our clients was a massive hit on her TikTok shop, we needed a solution for her sales payouts. The setup was easy, small subscription issue on adding another sales channel but support were proactive and emailed our client to let them know what to do to transfer it back to us. All in all great solution for any clients selling on platforms in large volume. Makes life so much easier.” (SoftwareAdvice)

Pricing and Value

• “easy, simple, and intuitive to use. - amazing customer support. They are easy to reach and can actually jump on a call with them. - the overall price offering was the best. - the ability to put my accounting on autopilot.” (SoftwareAdvice)
  
  
• “super helpful and responsive with migrating away from A2X. seems to be good value for money.” (Shopify App Store)
• “Great value. Simply a must have for any Amazon seller.”  (Capterra)

A2X vs Link My Books: A Detailed Comparison

When sellers compare A2X and Link My Books, the question isn’t whether these tools work - both reliably automate the flow of e-commerce sales data into accounting software. The real difference lies in pricing structure, tax handling, ease of use, and support quality.

Here’s a side-by-side look:

VAT and Tax Compliance

• A2X: Users must map tax codes manually in Xero or QuickBooks. The tool does not automatically apply OSS or VAT rules, which means UK and EU sellers need to configure these themselves or rely on their accountant. Reviews often describe this process as “clunky” or “time-consuming.”
• Link My Books: Built with VAT in mind, it automatically applies the correct VAT rates based on customer location, separates marketplace-collected taxes (like eBay MOSS and Amazon Marketplace Facilitator rules), and prevents double-reporting.

👉 For UK and EU sellers, this is a decisive difference. VAT misclassification is one of the most common causes of overpayment and HMRC penalties. Link My Books handles tax logic at the source, which is why many accountants recommend it over A2X for EU clients.

Even for U.S. sellers, Link My Books simplifies reporting by cleanly separating out marketplace-collected sales tax, while A2X leaves that to manual mapping.

COGS and Profit Tracking

• A2X: Allows users to upload SKU costs and can integrate with Shopify’s “Cost Sync” or landed cost tools like Settle. This enables freight, duties, and tariffs to be captured for more accurate landed cost accounting.
• Link My Books: Supports COGS entries but focuses more on reconciled profitability and benchmarking, offering financial insights directly in the platform.

👉 For large-scale sellers (7- or 8-figure businesses with global supply chains), A2X’s landed cost integrations can be valuable. But for most SMBs, detailed landed cost accounting is already handled in inventory systems, not bookkeeping. In those cases, Link My Books provides the right level of COGS tracking without adding complexity.

Setup and Onboarding

• A2X: Setup requires manual mapping of accounts and tax codes. Reviews frequently describe it as “tricky” and note that many businesses needed accountant involvement to get started. Once configured, the system runs smoothly.
• Link My Books: Uses a guided setup wizard to walk users through tax and account mapping. Many reviews highlight that sellers were “up and running in 15 minutes.”

👉 Setup is often a make-or-break moment for sellers who are already overwhelmed. A2X can replace one manual headache with another during onboarding, while Link My Books was designed for non-accountants and smaller sellers who want speed and simplicity.

Customer Support

• A2X: Provides standard support via chat and email. One-to-one onboarding sessions are available, but mainly tied to higher-tier or enterprise customers (e.g. NetSuite).
• Link My Books: Entire support team consists of qualified accountants. Users often report replies within the hour, even outside normal business hours.

👉 Support isn’t just about speed - it’s about who’s on the other end. With A2X, you’re speaking to software support. With Link My Books, you’re speaking to accountants who understand reconciliation and VAT. For SMBs and accountants handling multiple clients, this makes Link My Books’ support feel like an extension of their finance team.

Analytics and Extras

• A2X: Focuses almost entirely on reconciliation. Beyond COGS tracking, it doesn’t offer additional financial insights.
• Link My Books: Goes further with benchmarking and financial insights, showing how your margins compare to industry peers.

👉 For accountants managing several e-commerce clients, this transforms Link My Books from just a time-saver into a tool that supports better financial advice. A2X remains more utilitarian: excellent at reconciliation, but without broader intelligence.

Link My Books Pricing

Order-based pricing. One plan covers all connected channels

• Link My Books emphasizes a scaling pricing model that charges based on your monthly cumulative order count across all channels, rather than per channel. 
• Your order-volume tiers (200, 1k, 5k, 10k, etc.) are reference points - not separate channel plans.
• Entry pricing begins at $17/month (or equivalent), depending on volume.
• Unlimited marketplaces and seller accounts are supported under this dynamic model.

You can try out our interactive pricing tool and see where you land:
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✅Sellers can add new sales channels without a discrete “channel fee” increase. Cost grows with volume only.

A2X Pricing

Per-channel pricing. One plan per marketplace. Multi-channel bundles exist, but cost scales rapidly with channels and order volumes.

• Amazon integration starts at $29/month for low-volume users (Mini tier). You can read a deep dive into A2X for Amazon accounting.
• Higher tiers cover more orders: e.g. Standard ($79 for up to 5,000 orders), Standard 10K ( $159 ), Premium 15k, etc. 
• Multi-channel plans allow combining multiple marketplaces under one umbrella plan. E.g. Multi 1K costs $89/month (for up to 1,000 orders across two channels).
• As order volume increases, so does the cost dramatically. They clearly highlight how moving from 5,000 to 10,000 orders can more than double pricing.

❗Every additional marketplace or rising order volume may require upgrading tiers or paying for a multi-channel package. To dive into more detail check out A2X pricing.

Pricing Examples

Let’s compare real updated examples using the new data:

A2X or Link My Books: Which should you choose?

Both A2X and Link My Books solve the same pain point: turning messy payout data into clean, reconciled accounting entries. The right choice depends on your size, markets, and priorities. If you’re considering A2X alternatives, this is what you need to pay attention to. 

Here’s how they stack up after our detailed evaluation:

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Both A2X and Link My Books are trusted accounting automation tools, but they serve slightly different types of sellers. The right choice comes down to your business size, tech stack, and tax needs.

• Choose A2X if: You’re a large or enterprise-level seller who needs NetSuite integration, advanced landed cost accounting, or you’re heavily invested in Amazon and Shopify. A2X is mature, stable, and built to handle complexity at scale - but you’ll pay more for multi-channel use and need extra help with VAT.
  
  
• Choose Link My Books if: You’re a small to mid-sized multi-channel seller (or an accountant managing them), especially in the UK or EU. Link My Books offers dynamic pricing across unlimited channels, built-in VAT/OSS automation, and accountant-backed support. It’s easier to set up, less expensive as you grow, and tailored to sellers who want bookkeeping solved without ERP-level overhead.

💡For 80–90% of e-commerce SMBs, Link My Books is the smarter choice. It saves more time, reduces VAT errors, and costs significantly less at scale. A2X remains a solid option for enterprise sellers that need ERP compatibility or advanced landed cost features.

Streamline Your E-commerce Accounting with Link My Books

If you’re a growing e-commerce business, your focus should be on sales, not spreadsheets. Reviews show that while A2X delivers accuracy, many sellers struggle with setup, tax mapping, and rising costs. Link My Books was built to remove those roadblocks - giving you VAT automation, multi-channel coverage, and accountant-backed support in one simple package.

For small and mid-sized sellers, the difference is clear: Link My Books saves you hours every month, keeps your books compliant, and doesn’t penalize you for selling across multiple marketplaces. It’s the straightforward, affordable way to scale without drowning in reconciliation work.

👉 Start your free 14-day trial of Link My Books today and see how much easier e-commerce accounting can be.

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