A2X Amazon Integration: is it Worth it? Read Before Buying

Automated Amazon accounting is no longer optional, especially if you’re scaling across multiple channels. But while A2X has long been seen as the go-to for integrating Amazon with Xero or QuickBooks, many sellers are starting to ask a hard question, is A2X still worth the cost?

With rising subscription fees and limited marketplace flexibility, A2X may no longer be the best fit for fast-moving Amazon sellers looking to automate, optimize, and scale without friction.

Link My Books delivers real-time payout reconciliation, tax accuracy, and cross-channel analytics at a better price point, and with fewer setup headaches.

In this guide, we’ll compare A2X and Link My Books side by side, features, pricing, integrations, and everything in between, so you can decide which platform truly adds value to your Amazon business.

Overview of A2X and Link My Books for Amazon Sellers

If you're serious about clean books and confident tax reporting, Amazon sales alone aren't enough. You need a system that bridges the gap between your Seller Central account and your accounting software, automatically, accurately, and without breaking your flow.

That’s where A2X and Link My Books come in.

Both tools act as middleware, connecting Amazon to Xero or QuickBooks and transforming raw payouts into clear, categorized journal entries. But they take different approaches, especially when it comes to price, usability, and multi-channel scalability.

A2X at a Glance

A2X is designed to simplify Amazon bookkeeping by organizing your payouts into tidy summaries. It separates sales, refunds, fees, and taxes, then pushes those summaries into your accounting system for fast reconciliation. It supports multiple Amazon marketplaces and includes handling for Marketplace Facilitator Taxes, useful if you're selling in the US or across platforms where tax is remitted on your behalf.

But here’s the catch: A2X’s recent price hikes and rigid multi-channel pricing structure have left many sellers questioning whether it’s worth the investment.

What Most Amazon Sellers Don’t Consider with A2X

• Scaling = higher costs. As your sales volume or number of channels grows, A2X pricing scales up quickly.
• Setup isn’t intuitive. If you’re not an accountant, getting started with A2X can feel like learning a new language.
• Limited native insights. A2X is strong on data transfer, but weak on deeper financial analysis and performance reporting.

Link My Books at a Glance

Link My Books automates the heavy lifting for Amazon bookkeeping with a more intuitive setup, powerful analytics, and a straightforward pricing model. Like A2X, it pulls in data from your Amazon account and pushes clean, categorized summaries into Xero or QuickBooks. But it goes further.

It automatically applies the correct tax rates, supports unlimited Amazon marketplaces even on lower-tier plans, and includes unique tools like Benchmarking and Profit & Loss by Channel. These are game-changers for sellers who want to grow without losing visibility.

Where A2X emphasizes traditional accounting compliance, Link My Books takes a growth-first approach, pairing accounting accuracy with insights that drive better business decisions.

A2X vs Link My Books: A Detailed Comparison

Both A2X and Link My Books aim to automate Amazon accounting and make your life easier. But when you break down the features, pricing, and support, a clearer picture emerges.

Here’s a quick comparison table:

Features Compared

When choosing between A2X and Link My Books, it’s not just about syncing Amazon payouts. It’s about how much time you save, how accurate your records are, and whether your tools actually support business growth.

Let’s break down the core features that matter to Amazon sellers.

Integrations

Integrations are the foundations of automated eCommerce accounting software like Link My Books and A2X. They refer to the different sales platforms, accounting/bookkeeping software like Xero or QuickBooks, and payment processors that they connect with. Both software's connect with all major payment processors, which is useful for Amazon sellers operating across multiple eCommerce platforms, like Etsy, Walmart, Shopify, etc.

Link My Books: Supports Amazon, eBay, Etsy, Shopify, Walmart, WooCommerce, TikTok Shop, and Square.
Bonus - You can connect multiple marketplaces (e.g., Amazon UK, DE, US) without needing a higher-tier plan.

A2X: Supports Amazon, Shopify, Walmart, Etsy, eBay, and BigCommerce.
However, sellers pay more per merchant ID or channel, so costs increase fast for multi-platform sellers.

Verdict:
Draw: Link My Books offers channels with no penalty for multiple marketplaces. But A2X also integrates with NetSuite and Sage in addition to Xero and QuickBooks. 

Benchmarking

Track refund rates, advertising spend efficiency, and sales growth compared to industry peers

Link My Books offers a first-of-its-kind benchmarking, showing exactly how your store stacks up against similar Amazon businesses. With clear percentile rankings for refund ratios, advertising fee ratios, and sales trends, you gain a transparent picture of what “normal” looks like, and where you're ahead or falling behind.

Combine this with their P&L by Channel feature, and you’ve got a powerful decision-making tool that doesn’t just keep your books clean—it helps you grow.

What it means for sellers:

• See which channels are the most profitable
• Optimize ad spend based on real data
• Spot operational inefficiencies (like high return rates) before they hurt your margins
• All without exporting a single spreadsheet

A2X sticks to compliance. It doesn’t offer benchmarking, profitability dashboards, or channel-specific P&L insights. While its Amazon summaries are accurate, they lack visibility beyond what's necessary for reconciliation.

If you're an accountant or a seller managing multiple SKUs across marketplaces, A2X will keep your records tidy, but you’ll need another tool to analyze performance or optimize your business.

Verdict:
Link My Books wins this round, no contest. It’s the only one with built-in benchmarking and performance insights tailored to Amazon and multi-channel sellers. A2X may be solid on data entry, but LMB helps you grow strategically.

Profit & Loss by Channel

Link My Books: Get granular with profitability insights across channels. Track sales, r efunds, ad costs, and fulfillment fees across Amazon, eBay, Shopify, and more, side by side.
A2X: Limited to Amazon. No built-in P&L comparison across platforms.

Verdict: 

Link My Books takes this one. If you are doing business on multiple platforms, it’s essential to compare your profit across them to gain a unified image of your business. 

Tax Handling

Easy VAT setup across UK, EU OSS, and Marketplace Facilitator jurisdictions

Link My Books makes tax compliance as painless as it gets. The Guided Tax Wizard asks a few simple questions, then automatically applies the correct tax treatment to every order, regardless of customer location. It supports:

• UK VAT (including standard, reduced, and zero-rated products)
• EU One-Stop Shop (OSS)
• Marketplace Facilitator Tax rules
• Custom tax mappings by product type or marketplace
  
  

It also offers VAT Product Grouping, which lets sellers apply different rates based on product classification, perfect for businesses with a mix of tax treatments.

A2X recognizes Marketplace Facilitator Taxes and ensures they're excluded from your taxable revenue, so you're not double-reporting VAT or sales tax.

But it lacks the guided interface or automated product-based rules that Link My Books offers. More setup is required, and if you're operating across multiple jurisdictions, it can get complex fast.

Verdict:
Link My Books wins. It simplifies VAT and tax compliance across regions, something most Amazon sellers desperately need.

Reconciliation

Breaks down each Amazon payout by sales, refunds, fees, and tax, auto-matched to bank deposit

LMB automatically breaks down your Amazon payouts into clean summaries: Sales, refunds, fees, taxes, shipping income, and COGS. Each entry matches your bank deposits line-for-line in Xero or QuickBooks.

The result? 100% confidence that your books reconcile, without hours of spreadsheet gymnastics.

A2X is also strong here. It creates tidy summaries and pushes them into your accounting software for reconciliation. It’s reliable, accurate, and does the job well, but lacks automation features like Link My Books' AutoPost and COGS tracking out-of-the-box.

Verdict:
Draw. Both tools do a solid job reconciling payouts. However, Link My Books edges out for small teams due to its simplicity and faster setup.

COGS Tracking

Link My Books: COGS (Cost of Goods Sold) tracking is automated. You set your cost per SKU, and Link My Books applies it to each order for accurate P&L reporting.

A2X: COGS is supported but requires more manual configuration and deeper accounting knowledge to set up correctly.

Verdict:
Link My Books wins. Easier setup and smoother COGS automation.

Reporting & Insights

📈 Link My Books

• Real-time P&L by channel
• Benchmarking reports
• Tax summaries
• Cross-channel analytics
• Forecasting inputs

📈 A2X

• Payout summaries only
• No built-in dashboards or benchmarking
• Limited visibility into performance

Verdict:
Link My Books wins by a wide margin. Better insights, actionable reports, and real-time dashboards.

Integrations

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Link My Books: Supports Amazon, eBay, Etsy, Walmart, Shopify, WooCommerce, TikTok Shop, and Square.
A2X:  Supports Amazon, eBay, Etsy, Walmart, Shopify, and BigCommerce. Also connects with NetSuite and Sage.

Customer Support

When it comes to relying on software for boosting your e commerce business, a strong level of support is crucial. This support should come in the form of setting up your account, rectifying technical issues, and offering practical advice for developing your Amazon store and brand.

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Link My Books: UK-based team of qualified accountants and eCommerce pros. Offers 1:1 onboarding, help articles, and ongoing guidance.
A2X: 24/7 global support, helpful for sellers in different time zones.

While both tools do the job, Link My Books comes out ahead on features that help sellers grow and optimize, not just stay compliant. For those looking to scale efficiently, the extra layer of insights and automation makes a noticeable difference.

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Link My Books Overview

Link My Books is built specifically for e-commerce sellers and accountants who want speed, accuracy, and scalability, without drowning in manual entries or messy spreadsheets.

It connects Amazon (and other marketplaces) to your accounting software, transforms raw payout data into categorized summaries, applies correct tax rules, and syncs everything to Xero or QuickBooks. What sets it apart is the laser focus on automation, profit visibility, and ease of use.

Whether you're VAT registered in the UK, selling across multiple Amazon marketplaces, or just tired of reconciling orders manually, Link My Books helps simplify and scale your financial operations.

Core Features

1. Payout Reconciliation: Automatically matches every Amazon payout to bank deposits. Breaks each transaction into sales, refunds, fees, and taxes, down to the penny, so your accounts always balance.

2. VAT & Sales Tax Automation:  With the Guided Tax Wizard and VAT Product Grouping, Link My Books auto-applies tax rules based on region. Supports UK VAT, EU OSS, US Marketplace Facilitator rules, and more.

3. Benchmarking & Analytics: Industry-first feature showing where your business ranks compared to peers. Tracks refund ratio, advertising spend efficiency, and sales growth, all to guide smarter decisions.

Positives of Link My Books

Designed for Non-Accountants: The entire setup process is built to be user-friendly. Most sellers get set up in under 15 minutes with help from the Tax Wizard and onboarding support.

Transparent, Scalable Pricing: No confusing merchant ID limits or per-channel fees. You pay based on order volume and number of platforms, not how many Amazon marketplaces you use.

Downsides of Link My Books

Setup Can Be Intimidating at First: Sellers without tax or accounting knowledge might feel overwhelmed initially. That’s why Link My Books offers help in completing your setup with the 1:1 onboarding.

Some Historical Data Limitations: In rare cases, older historical payouts might not auto-sync when upgrading plans or reconfiguring integrations. Support docs and team guidance can help resolve this.

Link My Books Pricing

The best way to see if Link My Books is the right fit for your budget is to try out our interactive pricing tool. 

Adjust your monthly volume of transactions and see what the cost is for you. 

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Here’s a quick breakdown of our monthly plans for up to 200 orders a month. 

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Key Features Across All Plans:

✅ Unlimited Marketplaces: No extra charges for selling on Amazon, Shopify, Etsy, eBay, Walmart, or TikTok Shop.

✅ Full Bookkeeping Integration: Works with Xero & QuickBooks for seamless accounting.

✅ Accurate Tax Reporting: Auto-post settlements & COGS tracking.

✅ Better Support: Email and 1-on-1 onboarding included at all levels.

✅ Unlimited Additional Users: No extra costs for adding team members.

👉Try Link My Books Free for 14 Days

A2X Overview

A2X is an established player in the eCommerce accounting automation space. It connects Amazon to accounting software like Xero, QuickBooks, Sage, and NetSuite, summarizing payouts into digestible entries for easy reconciliation.

It’s especially popular among accountants and agencies managing multiple Amazon clients, thanks to its detailed data mapping and flexibility across platforms. It’s strong on accuracy and compliance, but weaker on analysis, scaling simplicity, and cost transparency.

If you're already familiar with accounting processes and need a reliable, rules-driven tool, A2X can be a good fit. But for sellers looking to grow efficiently across platforms, there are trade-offs to consider.

Core Features

1. Payout Summaries & Reconciliation: Generates summaries for Amazon settlements, categorizing sales, fees, shipping income, and refunds, then syncs these to your accounting system.

2. Marketplace Facilitator Tax Handling: Identifies where Amazon collects and remits taxes on your behalf (e.g., US states with MFT laws) and adjusts your accounting records accordingly.

3. NetSuite Integration: A2X integrates with NetSuite, offering added functionality like order and inventory syncing for enterprise users. This feature is more relevant to large-scale Amazon businesses.

Positives of A2X

24/7 Global Support: With round-the-clock live chat and email support, A2X is a good fit for sellers in various time zones or those running their Amazon store as a side hustle.

Accountants Directory + Certification: A2X offers a certification program and a directory listing for eCommerce accountants, helping professionals upskill and generate leads.

What Could Be Better

Pricing Gets Expensive Fast: A2X charges based on the number of marketplaces and merchant IDs, so if you sell across Amazon US, UK, and DE, you’re paying more. Multi-channel sellers face an even higher barrier with their “Multi-Plan” starting at $89/month for just 1,000 orders across 2 platforms.

No Native Profitability Tools: A2X doesn’t offer P&L by channel, benchmarking, or profitability insights, so users must rely on external tools or custom spreadsheets for deeper analysis.

A2X Pricing

A2X offers different pricing structures based on order volume, the number of sales channels, and specific accounting needs. Their plans fall under two main categories:

• A2X Standard Pricing: Designed for businesses using a single sales channel like Amazon, Shopify, eBay, etc.

These plans start at $29 a month for up to 200 orders. 

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The exception is Walmart where plans start from $79 per month. 

Key Features of Standard A2X Plans

✅ Automated transaction reconciliation for Amazon, Shopify, eBay, and Walmart.
✅ Cost of Goods Sold (COGS) tracking to streamline accounting.
✅ Historical data access (varies by plan) for accurate financial reporting.
✅ Email & chat support (Premium support for higher-tier plans).

If you sell on multiple platforms, you’ll need to upgrade to A2X Multi-Channel pricing, which costs significantly more than a single-channel plan. This is the reason many sellers start considering A2X alternatives.

• A2X Multi-Channel Pricing: Created for businesses selling across multiple platforms, supporting cross-platform reconciliation.

If you sell across multiple sales channels, A2X requires you to use A2X Multi-Channel pricing, which scales based on order volume.

Key Features of A2X Multi-Channel Plans

✅ Consolidates transactions from multiple platforms (Amazon, Shopify, Etsy, eBay, Walmart).
✅ Tracks Cost of Goods Sold (COGS) for multi-channel businesses.
✅ Syncs automatically with Xero and QuickBooks Online.
✅ Premium support & 1:1 onboarding available for higher-tier plans.

A2X charges extra per sales channel, which can quickly increase costs as you expand to new platforms.

A2X or Link My Books: Which Should You Choose?

Choosing between A2X and Link My Books comes down to one question:
Do you want basic reconciliation or real business intelligence built into your books?

Both tools sync Amazon data into your accounting software. But Link My Books goes beyond the basics, offering performance insights, tax automation, and multi-channel flexibility that A2X simply doesn’t match.

Here’s how they score based on the criteria that matter most:

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If you're a UK-based seller, VAT registered, or selling across multiple channels, Link My Books is the smarter, faster, and more scalable choice. It saves you time, gives you clarity, and grows with your business.

Streamline Your Amazon Accounting with Link My Books

Ditch the spreadsheets. Eliminate reconciliation errors. Know exactly where your money’s going.

👉 Start your free 14-day trial of Link My Books
✅ No credit card needed
✅ Works with Amazon, eBay, Etsy, Shopify, Walmart & more
✅ Built by sellers, trusted by accountants

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