How Many sellers are on eBay 📊 2026

eBay currently has approximately 17.6 million to 18.3 million active sellers worldwide as of 2024, according to third-party marketplace estimates. eBay's last official seller count disclosure was 20 million global sellers in Q1 2021.

The platform serves 134 million active buyers and hosts 2.4 billion live listings (as of September 2025), processing $74.7 billion in GMV during 2024. While seller numbers have declined roughly 30% from their 2014 peak of 25 million, listing volume and buyer demand remain massive.

Below, you'll find the most current seller statistics, breakdowns by country and category, GMV data, and clear labels for what's officially reported versus estimated.

How Many Sellers Are on eBay in 2026

Here are the most defensible numbers to cite in 2026, with clear labels for what is official vs estimated.

Top Stats at a Glance

• Estimated active sellers (global): ~17.6 million (2024 estimate)
• Last official “active sellers” disclosure: 20 million global annual active sellers (Q1 2021)
• Active buyers (official reporting): about 134 million (recent eBay reporting and “Fast Facts”)
• Live listings (official reporting): 2.3B (FY2024) and 2.4B (as of 9/30/2025 Fast Facts)
• GMV (official reporting): $74.7B in 2024

Quick Table: Official vs Estimated Metrics

Key Trend 1: “Active Sellers” Likely Declined From the 2014 Peak

Multiple compilations of marketplace analytics show a long downtrend from an estimated 25M active sellers in 2014 to roughly 17.6M in 2024. Treat this as a directional trend, not a precise headcount, because eBay does not publish an official seller metric each year.

Seller Count Timeline (Commonly Cited Estimates)

Source: Yaguara, Redstag Fulfillment

Key Trend 2: Buyers Stayed Stable Even Without Seller Growth

While seller counts get fuzzy, buyer counts stay consistent in eBay reporting. Several recent summaries place eBay around 134M active buyers, and eBay’s own “Fast Facts” continues to highlight buyer scale. This matters because it suggests demand has not collapsed, even if the seller base tightened.

Key Trend 3: Listings Stay Massive, Even if Seller Counts Shrink

eBay’s marketplace depth shows up in its listing volume:

• FY2024: eBay reported 2.3B live listings alongside FY2024 results context and related reporting.
• As of 9/30/2025: eBay lists 2.4B live listings.

A smaller seller base can still produce enormous supply if remaining sellers list more inventory, operate professionally, or use multi-quantity listings.

Key Trend 4: eBay Still Runs on Small Businesses

eBay’s Small Business Report (survey-based) shows how dependent many sellers feel:

• 94% of surveyed sellers say eBay is important to their business.
• 29% say their business would not be able to exist without eBay.
• The report reflects a survey of 4,334 sellers across multiple countries (US, UK, Germany, Canada, Japan, Australia).

This is not a census of all sellers, but it is a strong, quotable indicator of seller reliance.

Key Trend 5: The Marketplace Mix Favors a Few Big Categories

If you need category-level stats that journalists can cite, eBay’s own export resources include clear listing-share numbers:

• Electronics: 16.4% of all items on eBay
• Apparel and accessories: 13.8% of listings
• Auto parts and accessories: 10.5% share

Category Share Table (Listings)

*eBay’s vehicle parts and accessories segment (within eBay Motors) generates over $10B in annual GMV.

How Many Sellers Are on eBay in the USA

No current official figure exists for “US-based active sellers.” The cleanest approach is to cite a third-party estimate and label it clearly.

One widely circulated estimate places the United States at 31% of active sellers (2024). If you apply that share to 17.6M estimated active sellers, you get roughly 5.46M US sellers.

*Important: This is an estimate based on a share model, not an eBay-published metric.

eBay Sellers by Country

Here is a commonly cited breakdown (estimated) for 2024 seller concentration.

eBay Sellers by Revenue

The specified sources do not publish a distribution of seller revenues (for example: “X sellers earn $1M+”). They do publish platform-level marketplace totals like GMV and eBay revenue, which lets you calculate directional per-seller averages.

Platform Totals That Anchor Any Revenue Discussion

Derived Averages (Based on GMV and Seller Count)

These are simple averages across all sellers, so they compress huge differences between casual sellers and high-volume businesses.

More Ecommerce Scale Stats That Matter

If you want additional numbers that describe the broader ecommerce landscape (not just eBay’s seller count), the specified sources include market-share and traffic concentration signals.

eBay’s US Retail Ecommerce Market Share (Competitive Context)

Yaguara reports eBay holds a 3% share of total retail ecommerce market in the United States (noted as 2023 data) and ranks 4th, behind Amazon, Walmart, and Apple.

Ecommerce Concentration Signal: Where eBay’s Traffic Comes From

Yaguara reports the United States accounts for 69.83% of eBay visits, which highlights how much ecommerce activity concentrates in a few large markets.

FAQ: eBay Seller Count and Marketplace Size (2026)

How many sellers are on eBay in 2026?

As of the most recent estimates (2024 data), eBay has approximately 17.6 million to 18.3 million active sellers worldwide. eBay's last official "active sellers" disclosure was 20 million global annual active sellers in Q1 2021. Since then, eBay has not published updated official seller counts, so current figures come from third-party marketplace analytics.

How many active buyers does eBay have?

eBay reports 134 million active buyers worldwide as of September 30, 2025, according to eBay's Fast Facts investor documentation.

How many live listings are on eBay?

eBay has approximately 2.4 billion live listings as of September 30, 2025, per eBay's Fast Facts. This represents a slight increase from 2.3 billion live listings reported in full-year 2024 results.

Is eBay's seller count growing or shrinking?

eBay's active seller count has declined from an estimated peak of 25 million sellers in 2014 to approximately 17.6-18.3 million in 2024, representing a roughly 30% decrease over a decade. However, live listing counts and GMV have remained relatively stable, suggesting that remaining sellers are listing more inventory or operating at higher volumes.

How much GMV does eBay process annually?

eBay processed $74.7 billion in gross merchandise volume (GMV) in 2024 according to third-party analytics. In Q3 2025 alone, eBay reported $20.1 billion in GMV.

How many eBay sellers are in the United States?

Based on third-party estimates placing the US at 31% of eBay's active seller base, there are approximately 5.46 million US-based sellers (calculated from 17.6M total sellers × 31%). This is an estimate, not an official eBay-published figure.

What percentage of eBay sellers rely on the platform for their business?

According to eBay's Small Business Report survey of 4,334 sellers across multiple countries, 94% of sellers say eBay is important to their business, and 29% say their business would not exist without it. 

Are eBay “sellers” the same as ecommerce businesses?

Not necessarily. The sources quantify total sellers (18.3 million), but they do not break that number into businesses vs casual individual sellers. The clean, source-backed number to use is the total seller count. 

Final Words on the Number of Sellers on eBay

The most current seller-count figure in the specified sources puts eBay at 18.3 million sellers worldwide (2024), down from 25 million in 2014 and 20 million in 2020. eBay’s own Fast Facts reinforces the platform’s scale on the demand side, with 134 million active buyers and about 2.4 billion live listings as of 9/30/2025, plus $20.1 billion in GMV in Q3 2025. 

Together, those numbers describe a marketplace that stays enormous even as the seller base consolidates over time. 

If you sell on eBay, your books shouldn’t depend on manual payout exports, settlement-style report downloads, and spreadsheet cleanups. Your eBay accounting software should handle that work for you.

Link My Books pulls your eBay sales and payout data and posts clean, reconciliation-ready summaries into Xero or QuickBooks, so you can match payouts faster, stay on top of fees, refunds, and taxes, and close the month without guesswork, making your eBay bookkeeping fully automated.

Get started with Link My Books and see how much time you can save on eBay bookkeeping.

‍

Data Sources and Methodology

This analysis combines official eBay disclosures with third-party marketplace estimates:

Official eBay sources:

• Fast Facts- eBay (investor relations, updated quarterly): Active buyers, live listings, GMV, revenue
• eBay Investor News 2021 report: Historical seller counts through Q1 2021, financial metrics
• eBay Investor News 2024 report
• eBay Financial Reports 

Third-party estimates:

• Yaguara: Marketplace analytics, including seller count estimates, market share data
• Redstag Fulfillment: Historical seller count compilation
• Marketplace Pulse: Industry analysis and trend tracking
• PR Newswire 

Why estimates are necessary: 

eBay's last official "active sellers" disclosure was 20 million in Q1 2021. The company has not published updated seller counts in subsequent quarterly or annual reports. Current seller estimates (17.6M-18.3M for 2024) rely on marketplace monitoring tools, API data analysis, and statistical modeling by third-party analytics firms.

Methodology note: 

When citing seller counts, always distinguish between:

Official eBay disclosures (reliable, but outdated-last published Q1 2021)

Third-party estimates (current, but should be clearly labeled as estimates)

Last data verification: January 22, 2026  

Most recent eBay official data: Q3 2025 Fast Facts (published late 2025)

‍