10 Best Automated Tools for Amazon Sellers in 2025 📈

Running an Amazon business manually wastes valuable time. Bookkeeping, pricing, inventory management, and advertising require hours of tedious work - time you could spend growing your business instead.

The right automation tools eliminate manual errors, streamline operations, and boost profits. For Amazon sellers struggling with financial management, Link My Books provides the most efficient accounting automation, while other specialized tools can help optimize additional business operations.

Here are the top 10 automation tools to save time and scale your Amazon business faster in 2025.

10 Best Automation Tools for Amazon Sellers

• Link My Books
• Jungle Scout 
• RepricerExpress 
• Amazon FBA 
• ShipBob 
• Helium 10 
• ZonGuru 
• FeedbackWhiz 
• Perpetua 
• Seller Labs 

1. Link My Books – Best for Automating Amazon Accounting

Link My Books is an Amazon accounting automation tool that connects Amazon to Xero and QuickBooks, ensuring seamless financial reconciliation. It automatically imports sales, fees, refunds, and taxes, eliminating manual data entry and tax calculation errors.

• Automates: Sales reconciliation, tax calculations, profit tracking
• Eliminates: Manual data entry, tax errors, and bookkeeping headaches
• Best for: Sellers using Xero or QuickBooks to simplify bookkeeping

💡Why Use It? 

Syncs Amazon sales, refunds, fees, and VAT/GST into accounting software automatically, reducing errors and saving hours.

If you’re manually downloading Amazon sales reports, calculating VAT or sales tax, and struggling with mismatched transactions, you’re wasting hours every month. Link My Books automates everything, ensuring that your Amazon data syncs flawlessly with Xero or QuickBooks.

Key Features:

✔ Error-Free Reconciliation: Every Amazon payout matches perfectly in your books

✔ Multi-Channel Support: Syncs with eBay, Shopify, Etsy, Walmart, and more

✔ Cost of Goods Sold (COGS) Tracking: See true profit margins on every product by tracking your Amazon cogs

✔ Automated Expense & Tax Reporting: Get accurate business financials

✔ Auto-Sync Amazon Sales, Fees, and Refunds: Never manually enter sales data again

✔ Automated VAT & Sales Tax Calculations: Ensures accurate tax compliance

⏳ How Much Time It Saves:
📉 Before: Hours spent reconciling Amazon sales reports
📈 After: 10 minutes per month to review & approve transactions

Unlike other accounting integrations, Link My Books is built specifically for e-commerce sellers, meaning it knows how Amazon handles fees, VAT, and taxes.

📍 Try Link My Books for free!

2. Jungle Scout – Best for Generating Amazon Product Listings

Jungle Scout is an all-in-one product research and listing optimization platform for Amazon sellers. It helps sellers find high-demand, low-competition products, conduct keyword research, and generate AI-powered product listings optimized for Amazon SEO.

• Automates: Keyword research, product descriptions, sales analytics
• Eliminates: Manual keyword research, poor product descriptions
• Best for: Sellers looking for high-ranking, optimized product listings

🔹 Why Use It? AI-driven listing builder generates optimized titles, bullet points, and descriptions for Amazon SEO.

💡 Why You Need It:
A great Amazon listing needs optimized keywords, persuasive copy, and high conversion rates. Jungle Scout’s AI-driven Listing Builder automatically creates high-quality, SEO-optimized listings that rank higher and sell better.

Key Features:

✔ AI-Powered Product Descriptions: Generates keyword-rich titles & bullet points
✔ Competitor Analysis: Reverse-engineers what’s working for top sellers
✔ Real-Time Listing Score: Get live feedback on optimization levels

📉 Before: Struggling to write Amazon listings that convert
📈 After: AI-generated listings that outperform competitors

3. RepricerExpress – Best for Dynamic Pricing Adjustments

RepricerExpress is an AI-driven Amazon repricing tool that automatically adjusts your product prices in real-time based on market conditions and competitor pricing. It helps sellers win the Amazon Buy Box while maximizing profitability.

• Automates: Price optimization, repricing against competitors
• Eliminates: Losing sales due to outdated prices
• Best for: Sellers who want to win the Buy Box without slashing profits

🔹 Why Use It? Automatically updates your prices to win the Amazon Buy Box while maximizing profits.

💡 Why You Need It:
Amazon prices change every few minutes. If your price isn’t competitive, you lose the Buy Box and miss sales. RepricerExpress automatically adjusts prices in real time to keep you competitive without racing to the bottom.

Key Features:

✔ Instant Buy Box Optimization: Adjusts your price to stay competitive
✔ AI-Driven Pricing Rules: Set strategies based on competitor activity
✔ Multi-Marketplace Support: Works with Amazon, eBay & Walmart

📉 Before: Manually adjusting prices & losing sales
📈 After: Win the Buy Box effortlessly while protecting your margins

4. Amazon FBA – Best for Automated Order Fulfillment

Fulfillment by Amazon (FBA) is a logistics and fulfillment service where Amazon stores, picks, packs, and ships your products on your behalf. It also handles customer service and returns, giving sellers a hands-off fulfillment solution.

• Automates: Picking, packing, shipping, returns
• Eliminates: Packing, shipping, handling returns
• Best for: Sellers who want hands-off fulfillment

 🔹 Why Use It? Amazon stores, ships, and handles returns for your products, making fulfillment effortless.
💡 Why You Need It:
If you're fulfilling orders yourself, you're wasting time and dealing with customer service headaches. Amazon FBA stores, picks, packs, and ships your products while handling returns and customer inquiries.

Key Features:

✔ Hands-Off Fulfillment: Amazon ships your orders 24/7
✔ Prime Badge Eligibility: Faster shipping = More conversions
✔ Customer Service & Returns Handling: Amazon deals with it all

📉 Before: Shipping orders manually & struggling with returns
📈 After: More time to grow your business, less stress

5. ShipBob – Best for Optimizing Amazon Shipping

ShipBob is a third-party logistics (3PL) provider that offers fast and cost-effective fulfillment for Amazon sellers who don’t want to use FBA. It provides 2-day shipping, real-time inventory tracking, and lower fulfillment costs.

• Automates: Order fulfillment, shipping rates, logistics
• Eliminates: High fulfillment costs, slow delivery times
• Best for: Sellers who need fast, affordable shipping outside of FBA

 🔹 Why Use It? Reduces shipping costs while ensuring 2-day delivery for Amazon orders.

💡 Why You Need It:
Amazon FBA isn’t for everyone—especially if you sell on multiple platforms. ShipBob offers Amazon-level fulfillment at lower costs and integrates with Shopify, Walmart, and more.

Key Features:

✔ 2-Day Nationwide Shipping: Competes with Amazon Prime
✔ Cheaper Fulfillment Fees: Lower costs than FBA in some cases
✔ Multi-Platform Integration: Works with Amazon, Shopify, WooCommerce

📉 Before: Slow fulfillment & expensive shipping costs
📈 After: 2-day shipping at a fraction of the price

6. Helium 10 – Best for Amazon Marketing Optimization

Helium 10 is a powerful Amazon seller tool designed for product research, listing optimization, and PPC campaign management. It provides keyword tracking, competitor analysis, and AI-driven listing improvement tools to boost rankings and conversions.

• Automates: Listing optimization, keyword tracking, competitor analysis
• Eliminates: Poor rankings, low conversion rates
• Best for: Amazon sellers who want higher visibility & sales

 🔹 Why Use It? AI-powered tools optimize listings, keywords, and PPC campaigns for higher rankings.

💡 Why You Need It:
If your product isn’t ranking on Amazon’s first page, you’re losing sales. Helium 10 gives you powerful SEO, keyword tracking, and competitor research tools to improve rankings and conversion rates.

Key Features:

✔ AI-Powered Keyword Research: Find high-converting keywords competitors are missing
✔ Listing Analyzer & Optimizer: Improve product titles, bullet points, and images
✔ Spy on Competitors: Track competitor keywords, pricing, and strategies

📉 Before: No idea why listings aren’t selling
📈 After: SEO-optimized listings that rank higher & convert better 

7. ZonGuru – Best for Simplifying Amazon Customer Service

ZonGuru is an Amazon seller tool focused on customer relationship management (CRM). It automates customer messaging, feedback requests, and review tracking, ensuring quick responses and better engagement with buyers.

• Automates: Customer messaging, feedback requests, review tracking
• Eliminates: Slow responses, negative reviews
• Best for: Amazon sellers who want better customer engagement

 🔹 Why Use It? Automates review requests, customer replies, and returns management.

💡 Why You Need It:
Amazon’s algorithm rewards great customer experiences. If you take too long to respond, you lose rankings and sales. ZonGuru automates customer messaging, feedback requests, and review monitoring to keep buyers happy.

Key Features:

✔ Automated Review Requests: Get more 5-star reviews without manual outreach
✔ AI Customer Messaging: Personalized responses for customer questions
✔ Negative Feedback Alerts: Instantly respond to bad reviews before they hurt your ranking

📉 Before: Spending hours responding to Amazon messages manually
📈 After: Higher seller ratings and automated customer engagement

8. FeedbackWhiz – Best for Managing Amazon Reviews

FeedbackWhiz is a review management and customer feedback automation tool for Amazon sellers. It automates review requests, monitors customer feedback, and provides real-time alerts for negative reviews to protect your brand reputation.

• Automates: Review monitoring, feedback requests, dispute alerts
• Eliminates: Poor ratings, lack of social proof
• Best for: Sellers who need more 5-star reviews and reputation management

 🔹 Why Use It? Sends automated requests for positive reviews and alerts you to negative feedback instantly

💡 Why You Need It:
Amazon shoppers trust reviews more than product descriptions. More positive reviews = higher conversions. FeedbackWhiz automates review requests and lets you manage negative feedback instantly.

Key Features

✔ Automated Review Requests: Send customized requests at the best time
✔ Negative Feedback Alerts: Fix bad reviews before they impact sales
✔ Customer Sentiment Analysis: Identify what customers love (or hate) about your product

📉 Before: Hard to get reviews, struggling with negative feedback
📈 After: More positive reviews and fewer bad ones

9. Perpetua – Best for Running Amazon Digital Ads

Perpetua is an AI-powered Amazon PPC management platform that automates ad bidding, keyword optimization, and budget allocation. It helps sellers maximize return on ad spend (ROAS) while reducing wasted ad spend.

• Automates: PPC campaigns, bid adjustments, ad optimization
• Eliminates: Wasted ad spend, low ROI
• Best for: Amazon sellers running PPC ads who want better ROAS

 🔹 Why Use It? AI-driven ad automation increases ROI on Amazon advertising while reducing manual effort.

💡 Why You Need It:
Amazon PPC can be a huge profit drain if not optimized. Perpetua automates bid adjustments, ad targeting, and keyword management to get the most out of your budget.

Key Features

✔ AI-Powered Ad Optimization: Maximizes clicks and conversions
✔ Automated Bidding Adjustments: Reduces wasted spend
✔ Competitor Ad Tracking: See what’s working for competitors and outperform them

📉 Before: Struggling with Amazon ads and wasting money
📈 After: Higher ROAS with lower costs

10. Seller Labs – Best for Amazon Risk Management

Seller Labs is a compliance and risk management platform for Amazon sellers. It monitors Amazon policy updates, tracks fraud risks, and alerts sellers about potential listing violations to prevent suspensions.

✅ Automates: Compliance checks, policy monitoring, fraud alerts
📌 Eliminates: Compliance violations, sudden account suspensions
📊 Best for: Sellers who want peace of mind against Amazon’s rules

 🔹 Why Use It? Tracks changes in Amazon’s policies and alerts you before violations occur.

💡 Why You Need It: 

Amazon regularly updates its policies, and violating them can get you suspended. Seller Labs monitors policy changes, alerts you of risks, and helps prevent suspensions.

Key Features

✔ Compliance Monitoring: Alerts you to potential policy violations
✔ Fraud & Competitor Hijack Alerts: Detects fake reviews and competitors sabotaging your listing
✔ Listing & Policy Change Notifications: Stay ahead of Amazon’s constant updates

📉 Before: Fear of Amazon shutting down your account overnight
📈 After: No more compliance worries, just safe selling

How to Choose the Best Automated Tools for Amazon Sellers

Amazon sellers rely on automation to save time, reduce errors, and maximize profits, but not all tools are created equal. When selecting the right software, consider these key criteria to match your specific needs.

Ease of Use

If a tool is complicated or has a steep learning curve, it may slow you down instead of helping you scale. Look for platforms with intuitive dashboards, guided setups, and strong customer support to ensure smooth onboarding.

📌 Best for Ease of Use: Amazon FBA, Link My Books, Jungle Scout

Automation & AI Capabilities

The best tools go beyond basic automation and leverage AI-powered features for dynamic pricing, keyword optimization, and intelligent ad bidding. The smarter the tool, the less manual work for you.

📌 Best for AI & Automation: Perpetua, RepricerExpress, Helium 10

Data Accuracy & Analytics

Sellers who make data-driven decisions perform better in the long run. Choose software that provides real-time insights, profitability tracking, and detailed reports to help you refine your strategies.

📌 Best for Analytics: Link My Books, InventoryLab

Pricing & ROI

Some tools come with subscription fees, while others take a percentage of sales. Calculate ROI (return on investment), a higher upfront cost may be worth it if it saves hours of work or increases revenue.

📌 Best for ROI: Link My Books, Jungle Scout, RepricerExpress

Integration & Compatibility

The tool must work seamlessly with Amazon and accounting software like Xero, QuickBooks, Shopify, and third-party logistics providers. Multi-channel support is a plus if you sell beyond Amazon.

📌 Best for Integrations: Link My Books, ShipBob, Helium 10

Customer Support & Resources

If you run into technical issues, incorrect data syncs, or account suspensions, you need responsive customer support. Look for live chat, email support, and training materials to get help when needed.

📌 Best for Support: Link My Books, Seller Labs, ZonGuru

Final Takeaway: How to Pick the Right Tool for You

✔ If you need automated accounting & tax compliance: Link My Books
✔ If you want to find profitable products & optimize listings: Jungle Scout
✔ If dynamic pricing is your priority: RepricerExpress
✔ If hands-off fulfillment is key: Amazon FBA
✔ If you need 2-day shipping outside of FBA: ShipBob
✔ If inventory tracking is essential: InventoryLab
✔ If you want powerful SEO & ad automation: Helium 10
✔ If customer service automation is a must: ZonGuru
✔ If managing reviews is a struggle: FeedbackWhiz
✔ If you want AI-powered Amazon PPC ads: Perpetua
✔ If risk management & compliance is critical: Seller Labs

Here’s a concise summary table that outlines what each Amazon automation tool automates along with its overall score. You can easily compare tools based on their primary function and effectiveness. 

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FAQ on Amazon Automation Tools

How can automation help me manage my Amazon business more efficiently?

Automation removes the manual workload from essential business operations like bookkeeping, pricing, inventory tracking, and ad management. This frees up time to focus on growth strategies, product expansion, and customer experience rather than being stuck in admin work.

Which tasks can I automate in my Amazon seller account?

Amazon sellers can automate a wide range of tasks, including:

• Bookkeeping & Tax Compliance → (Link My Books)
• Product Research & Listing Optimization → (Jungle Scout, Helium 10)
• Pricing Adjustments → (RepricerExpress)
• Fulfillment & Shipping → (Amazon FBA, ShipBob)
• Inventory Management → (InventoryLab)
• Ad & PPC Management → (Perpetua)
• Customer Service & Review Monitoring → (ZonGuru, FeedbackWhiz)
• Risk & Compliance Tracking → (Seller Labs)

Are Amazon automation tools worth the investment?

Absolutely. Time is money, and automation tools allow sellers to:
✅ Save hours of work each week on admin tasks.
✅ Improve accuracy in financial reporting and tax compliance.
✅ Optimize marketing, pricing, and fulfillment for higher profits.
✅ Reduce errors that can lead to costly Amazon penalties or compliance issues.

🔹 The right tools can pay for themselves in increased efficiency, reduced mistakes, and higher sales.

Automate Your Amazon Bookkeeping with Link My Books

Running a successful Amazon business requires efficient systems, accurate data, and automated workflows. Without the right tools, you risk wasting time, making costly mistakes, and falling behind competitors.

• Manually tracking sales, refunds, fees, and VAT calculations is overwhelming and error-prone.
• Spending hours reconciling Amazon payouts in QuickBooks or Xero wastes valuable time.
• Scaling becomes difficult without automation in place.

This article covered the best automation tools to help you streamline everything from accounting and pricing to inventory and advertising.

🚀 Don’t waste hours on manual work, let automation handle it for you. Start your free trial of Link My Books today!

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