February 9, 2024
19 min

10 Best Multi-Channel eCommerce Softwares for 2024

Multi-channel eCommerce can get complicated quickly. To help you keep on track, we're going through 10 of the best multi-channel eCommerce software for 2024
10 Best Multi-Channel eCommerce Softwares for 2024
Table of contents

Managing multiple eCommerce channels might not sound difficult in theory. But, if you've been there and done that, you'll understand that in practice, it can prove to be both overwhelming and complex. One tricky task is to ensure you manage inventory effectively so that each channel reflects accurate stock levels. Another difficulty is the gathering, recording, and analysing of financial data.

A good multi-channel eCommerce software makes for a smooth and efficient system. Adopting a seamless integration (or two!) will ensure information and data pass from point A to point B uninterrupted.

Not sure where to begin? Don't worry, you're in the right place.

Key Takeaways from this Post

Efficiently managing multiple eCommerce stores relies heavily on the use of automation technology. Automate menial tasks to allow you more time to work on growing your business.
Use multi-channel eCommerce software to sync data, such as inventory levels and order details, across various platforms, channels, and software.
Link My Books automates multi-channel eCommerce bookkeeping by consolidating your financial data and transferring it automatically to your accounting software.
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Today, we're going through 10 of the best multi-channel eCommerce software. By the end of this guide, you'll have the know-how to build a unified system that runs like clockwork.

What is Multi-Channel eCommerce?

A desktop screen with a smartphone and a shopping cart, and a green background

Multi-channel eCommerce is pretty much exactly what it sounds like. It's the practice of selling products across multiple eCommerce channels, whether that's via a leading global eCommerce company like Shopify or BigCommerce. Or, marketplaces like Amazon and Etsy. Multi-channel eCommerce can be a profitable business model. You're catering to different audiences and gaining more exposure for your brand.

As I'm sure you know, some people prefer to shop on Amazon, while others are more inclined to browse eBay when they're looking to purchase an item. Multi-channel eCommerce ensures you cover all bases. And for those people who like to shop around, seeing your brand sell across multiple channels strengthens trust and credibility in it. You're also more likely to be remembered.

Another aspect of multi-channel eCommerce is the potential for leveraging different tools and opportunities. For example, selling on Shopify gives you the opportunity to create a blog, along with the potential for developing impactful email marketing campaigns. On the other hand, selling on Amazon allows you to tap into a huge global audience.

Multi-Channel vs Omnichannel eCommerce

A clipboard with a smiley, sad, and neutral face and a hand ticking a box by the smiley face

The main difference between multi-channel eCommerce and omnichannel eCommerce is that multi-channel eCommerce refers to the channels through which you sell and promote your products. Omnichannel eCommerce, on the other hand, is about creating a positive and seamless customer experience across all customer touchpoints.

Types of Multi Channel eCommerce

Let's go through some types of multi-channel eCommerce:

eCommerce Platforms

eCommerce platforms enable you to build a professional eCommerce website with relative ease. You get total control over your store, what it sells, and how you promote it. You can also direct people to your store through Google Ads, organic search results, and social media platforms. Reputable examples of eCommerce platforms include Shopify, WooCommerce, and BigCommerce.

To make an eCommerce platform work for you, you need to build customer trust. You must also ensure you have a structure in place to efficiently manage orders, as well as customer communications and queries.

Online Marketplaces

The Amazon logo in a blue circle with green and blue circles in the background

Online marketplaces allow you to display your products to vast numbers of consumers. Customers are highly-targeted as they search for specific items. Customers also get the added benefit of marketplaces acting on their behalf if something goes wrong, such as an item not being as described. Therefore, they'll feel more confident about purchasing from you.

Marketplaces include Amazon, eBay, Etsy, and Walmart. One downside for you as a seller is that you are bound by the marketplaces rules, regulations, and restrictions. There is also considerable competition, in addition to fees.

Social eCommerce

Social eCommerce is the process of selling through social media platforms. Facebook and TikTok, for example, both facilitate online shopping. Social media enables businesses to communicate with their audience, develop customer loyalty, and sell their products all from one place. And with billions of people across the world engaging in social media, you've got access to a huge network of consumers.

It's worth noting that social eCommerce is time-consuming. It can take a lot of hands-on management. While it's great for developing your brand image, consistently creating high-quality content comes with its own set of struggles. There's also the issue of feedback. Of course, positive reviews are all good, but you also open the door to potentially negative reviews which could be detrimental to your business.

Comparison Websites

Balancing scales with two apples on one side and 3 oranges on the other

Comparison websites for eCommerce and shopping are another way to boost online sales. Their purpose is to find the best online deals for consumers. Some comparison sites have a browser extension for consumer convenience, but this can also work in the retailer's favour too.

Many such sites operate on a PPC basis. This keeps the costs relatively low, particularly if you don't make any sales through the platform. Some examples of comparison sites and services include Google Shopping, ShopMania, and Price Comparison and Affiliate by Arrow.

Deals and Discount Websites

Lastly, deals and discount sites are ever-popular sales channels, particularly for online stores wanting to get their name out there. Unfortunately, with the likes of Groupon and Wowcher, although neither charge merchants upfront costs, their cut in the sales is rather hefty. Therefore, discount websites are most suitable for building brand awareness.

You can also use them to showcase specific sale items, such as old stock or seasonal products, to reduce inventory storage fees. However, be aware that customers shop on these sites hoping to bag a bargain. As such, even if they're happy with your service, they might not want to become a repeat customer if it means paying full price for products.

Why go Multi-Channel?

A white animated man staring up at a big red question mark

Are you wondering why you should bother going multi-channel? Here are some specific reasons to entice you into the multi-channel fold:

Enhanced Brand Awareness

Selling through multiple sales channels enhances brand awareness. There is a 'Rule of 7', the concept and psychology of which was developed way back in the 1930s. This rule theorises that a consumer has to see your brand seven times or more before they make a purchase from you.

While the 'Rule of 7' has no guarantees, it is still followed by marketers to this day. And of course, multichannel eCommerce (and the internet in general) provides plenty of opportunities for brand exposure.

Broader Customer Base

Cater to a broader customer base and meet your customers where they are. Multichannel eCommerce enables you to reach customers on whichever eCommerce platform or sales channels they most frequent. The bottom line is that multichannel eCommerce makes it convenient for customers to buy from you.

Generate More Revenue

A hand drawing a blue line with a marker pen and the word 'Revenue' above it

Selling across multiple sales channels can ultimately help you grow your online sales. With an effective marketing plan in place, a good multichannel eCommerce software, and plenty of time-saving automation, you have the opportunity to generate more revenue.

In fact, research shows that eCommerce businesses selling across three sales channels enjoy a 158.69% increase in revenue compared to those selling across two sales channels. This figure represents the average for smaller businesses with an inventory of less than 706 products. The more products businesses sell, the higher the revenue percentage gap gets.

Best Multi-Channel eCommerce Software

  1. Link My Books
  2. True Commerce EDI Solutions
  3. Salestio
  4. Sellbrite
  5. Ecwid
  6. Salesforce Commerce Cloud
  7. BigCommerce
  8. Liftoff Commerce
  9. Intelligent Reach
  10. SellerChamp

1. Link My Books: Best for Automating Your Bookkeeping

Link My Books information about how it automates eCommerce bookkeeping and the Link My Books logo surrounded by integration logos

Remember earlier how we spoke about time-saving automation? Well that is one of the keys to being able to handle multiple sales channels. Link My Books lets you put your eCommerce accounting on autopilot. It connects to multiple channels and feeds your financial data from all of them through to your accounting software.

This helps you keep on top of the financial health of your various sales channels. And, keeps everything consolidated and organised so you can easily generate financial reports and manage your taxes.

Multi Channel eCommerce Software

Link My Books is a multi channel eCommerce software because it connects your eCommerce accounting software to multiple channels. Our software is compatible with:

  • Amazon
  • Shopify
  • eBay
  • Etsy
  • Walmart
  • TikTok Shop

Whether you use Xero or QuickBooks, you'll find Link My Books provides a seamless bookkeeping experience for up to 10 sales channels.


Link My Books enables businesses to seamlessly transfer data from sales channels to accounting software. Rather than manually transferring profits, fees, COGS, and tax figures, Link My Books gathers all this information automatically. It also accurately calculates your taxes based on where you sell, and tracks your COGS.

Link My Books breaks down financial data and presents it in convenient summaries. It then organises it accordingly for a clear view of income and expenditure.

Guided Tax Wizard

A table comparing the benefits of using Link My Books for taxes

Taxes can be a pain when you're selling across multiple online channels. It takes a methodical and highly-organised mind to ensure consistent accuracy. Link My Books' Guided Tax Wizard enables businesses to take a large step back from their taxes by working them all out for them.

When you sign up to Link My Books, you are requested to fill in the short form. This will tell the software which countries you sell in. It then automatically calculates taxes on everything you sell according to the applicable tax rules and regulations of that country.

Customer Support

When you become a member of the Link My Books family, you'll notice our excellent customer support. We're on-hand to answer any questions about our software or eCommerce accounting in general. You can get in touch with our team via email and live chat. And, you'll get a free onboarding session to help ensure your account is set up correctly.

2. True Commerce EDI Solutions: Best for B2B eCommerce Enterprises

Information about how True Commerce unlocks the potential of supply chains and photos of people using a tablet and a laptop

True Commerce is an innovative software that provides B2B eCommerce businesses with robust EDI (Electronic Data Interchange) solutions. Its secure infrastructure connects your supply chain across all facets of your business. It enables businesses to automate tasks, manage inventory, and optimise customer experience. The scalable solution is ideal for a growing multi channel business looking to create a unified system across their network.


  • Integrations: True Commerce integrates with a number of business solutions, including Sage200, Microsoft Dynamics, and Oracle. Additionally, the platform enables you to integrate your ERP (Enterprise Resource Planning) with your trading partners' APIs for smooth transfer of data.
  • eCommerce management: True Commerce connects with your digital storefronts. It offers advanced capabilities, such as intelligent pricing and order management. You can also target different users and groups with different promotions, depending on customer data. Additionally, increase customer satisfaction by enabling them to bulk upload products to their cart and search products with pinpoint accuracy filters.
  • Invoices and tax: Countries across the world are continually updating their tax rules and regulations. True Commerce supports e-invoice management for worldwide invoicing, keeping you compliant with global regulations. It automatically converts your e-invoices to the correct format before they reach their destination.

3. Salestio: Best for Simple Order Management

Information about multichannel management and an image of the Salestio dashboard

Salestio is a multichannel eCommerce software that makes inventory management a whole lot easier. It integrates with both marketplaces and eCommerce stores, providing up-to-date product feeds for each platform. You can find this on the Shopify App Store, and download and install it for free. If you choose this option, you get charged per order. Alternatively, set plans begin at $37 for up to 10,000 products listed.


  • Unified system: Salestio enables online retail businesses to create a unified system. It connects with channels such as Amazon, Shopify, Etsy, eBay, and BigCommerce, among others. Once connected, you can view all your product and order data across your various sales channels from one central dashboard.
  • Order management: Salestio synchronises order information, such as fulfilment status and shipping data. You can even create product listings in Shopify and import them to different sales channels. And, manage those orders from your Shopify account.
  • Price and inventory management: When you change the price of a product in your eCommerce store, the price will automatically change across your other sales channels too. Equally, stock levels are automatically updated as you sell products. Salestio also enables you to choose which products you import to different marketplaces.

4. Sellbrite: Best for Comprehensive Inventory Management

Information about how Sellbrite helps brands list and sell their products and a black and white image of a woman sitting up to a table with a laptop open in front of her

Sellbrite by GoDaddy is a multi-channel eCommerce management platform. Rather than switching between your various sales channels, Sellbrite offers an intuitive dashboard where you can efficiently manage your channels after a one-click integration process. It connects with different marketplaces and shopping carts, along with services such as USPS, SKUVault, and Inventory Source. It even allows you to manage your Amazon FBA orders.


  • Product listings: Upload your products to multiple channels in bulk. Sellbrite uses smart listing technology to remember specific listing settings, saving you lots of time. You make edits to your products once, and the change is reflected across each online store connected to the multi channel eCommerce software.
  • Manage inventory: Sellbrite enables smooth multi channel inventory management. It automatically syncs stock levels across your channels so you never have to run into overselling or underselling issues. You can connect multiple warehouses too. And, customise each online store to show inventory levels from a specific warehouse.
  • Shipping: Manage your shipping and fulfilment tasks with Sellbrite. You can print shipping labels from various shipping software integrations. And, once your product has been shipped, the status is automatically updated on the appropriate online sales channel. Sellbrite allows you to efficiently manage your shipping and fulfilment through a variety of automation features.

5. Ecwid: Best for Multi Channel eCommerce Marketing

A smartphone and tablet with a photo of a man on them and a pair of sunglasses above them

Ecwid is a revolutionary multichannel eCommerce software with a strong focus on marketing tools. Not only can you manage your sales through it but you can also use it to market your brand, products, and stores. Sync your catalogues to your favourite social media channels and marketplaces for real-time stock levels. And, create dynamic marketing campaigns using a multitude of tools.


  • Email marketing: Ecwid connects with Mailchimp for easy email campaign management. You can create emails with personalised content based on customer data. Develop a series of automated emails for your campaigns that send at specific times, such as after a sign up or order. Plus, when someone opts in for your email newsletter, their data will automatically be recorded in your Mailchimp account.
  • Ads: Ecwid enables you to create and manage your ads across Google, Facebook, Snapchat, and Pinterest. Ads are automatically tailored to audiences for optimum impact and reach. Whether your objective is to obtain new customers or retain existing ones, Ecwid provides the tools for ad campaign success.
  • Sales management: Ecwid really does provide a truly multi channel eCommerce experience for your business processes. Not only can you connect it to all your online channels but you can also sync your inventory levels at the point-of-sale in your brick-and-mortar store. It allows you to accept payments through multiple systems including PayPal, Stripe, and Lightspeed.

6. Salesforce Commerce Cloud: Best for Combining Multichannel and Omnichannel eCommerce

Information about how Salesforce Commerce Cloud powers growth and a screenshot of a video

Salesforce eCommerce Cloud facilitates order management across all your sales channels. It aims to help you provide a positive experience, regardless of where your customers shop. Salesforce eCommerce Cloud emphasises speedy order processing, reduced fulfilment costs, and plenty of automation across the board. Sitting within your CRM, this intelligent software allows you to manage both multichannel and omnichannel from one location.


  • Buy With Prime: One of the many deciding factors for including Salesforce Commerce Cloud in this list is its up-and-coming partnership with Amazon Prime. Once its rolled out, Salesforce merchants will be able to offer their customers all the benefits of Prime throughout their digital storefronts. They'll also be able to integrate it into the backend of their stores for efficient OMS and ERP.
  • Analytics: Growing your multi channel business is all about analysing data and making decisions based on your findings. Salesforce Commerce Cloud has some powerful reporting tools to help you track performance and scale your business effectively. You'll get reports on aspects like the number of orders, returns, and fulfilment trends. You can also set up the software to automatically act on data-driven insights.
  • eCommerce AI: Salesforce Commerce Cloud harnesses impressive AI technology. For example, you can automatically compose product descriptions with advanced SEO tools for optimum visibility. Additionally, its 'Einstein Chatbot' uses natural language models to help you build customer loyalty and rapport by answering queries. Furthermore, Salesforce Commerce Cloud's AI can recommend products to customers across your network based on data it has captured and analysed.

7. BigCommerce: Best Scalable Multi-Channel Solution

Information about BigCommerce and a woman smiling holding a tablet

Big Commerce is a leading global eCommerce company. It allows you to reach more customers by helping you manage all your sales channels from one destination. Sell directly from your control panel, manage orders (both online and offline), and update and sync product details. BigCommerce comes with a good level of support, as well as plenty of training resources.


  • Integrations: One of the things that makes BigCommerce a favourable choice as a multi channel eCommerce software is its wide array of applications available to integrate. For instance, you can stream social media feeds into a gallery on your website or add social media icons to entice likes and follows. Additionally, you might choose to integrate an inventory management app or an app that automates order management processes.
  • Scalable: BigCommerce is a scalable solution. Once you hit a certain figure in sales, your subscription is automatically upgraded so you can handle more. This gives you plenty of room to grow your business without the setups or interruptions that can come with manual upgrades. Additionally, once you've upgraded, you'll get access to more advanced business-boosting features.
  • BigCommerce University: Whatever avenue of your eCommerce business you need help with, the BigCommerce University is likely to have the answers. These training programs are available in-person, live online, and on-demand. And, you can get a tailored learning experience for you and your team.

8. Liftoff Commerce: Best for Print, Promo, and Apparel Businesses

Information about Liftoff and a cartoon dashboard of the software

Liftoff is specifically for print, promo, and apparel businesses. It connects seamlessly with your suppliers, and helps you manage your designs, products, and sales. Additionally, Liftoff integrates with Zapier; a software that connects multiple platforms together to feed data between them and create automated workflows. This enables sellers with design-based products to create a multi channel sales system.


  • Web-to-print: If you design your own products, you'll appreciate Liftoff's web-to-print tools. You can easily create your designs through the platform and ensure that your artwork is ready for print when it reaches your suppliers. You can also design items like brochures. Plus, keep organised records of your digital assets within the centralized platform.
  • Content management: Liftoff has an intuitive and easy-to-use content management system. Create unlimited online stores and manage them effectively. More still, all stores built through Liftoff are completely scalable, so you're not bound by sales restrictions or the number of products you can sell.
  • Inventory management: Liftoff has a suite of inventory management and fulfilment tools to ensure you keep on top of your orders. This includes tracking shipping, stock levels, orders, and returns. Equally, by connecting with your suppliers, bringing in new stock when you're running low is a simple process. And as an added bonus, Liftoff shows you where on the net your sales leads are coming from.

9. Intelligent Reach: Best for Data Management

A smiling woman on a smartphone with a striped dress hovering above it

Intelligent Reach is compatible with more than 1400 channels. Catering to some of the world's biggest brands, the software gathers and analyses performance data for maximum reach and ROI. You can perform experiments, like A/B tests, and manipulate data to make it work for you. Furthermore, you can take your marketing efforts to another level by analysing marketing data on a granular level.


  • Product Viewer: Intelligent Reach analyses the health of every one of your product feeds. This allows you to optimise your products' names and titles. This feature helps encourage higher click rates, visibility, and return on ad spend.
  • A/B and MVT tests: Taking just a few minutes of your time, Intelligent Reach's testing tools will help you to optimise your ads for better performance. Test individual products or large groups of products with ease. You can test out product types, titles, and images. And, make the necessary changes with a click of your mouse.
  • Marketplace management: Automate tasks across your sales network to boost productivity and efficiency. With Intelligent Reach's Marketplaces Module, you can manage your stock levels and orders across your marketplaces. You can even branch out to new marketplaces in just minutes.

10. SellerChamp: Best for Automating eCommerce Management

Information about SellerChamp and a list of integrations

And last but not least, we have SellerChamp. This impressive software enables businesses to apply plenty of automation across all their sales channels. The one-click integration feature connects all the most popular marketplaces, services, and shopping carts to one system. It is an automation software that'll help with efficient business growth.


  • Bulk Lister: Upload up to 1,000 products at a time across your multi channel sales platforms. With SellerChamp's QuickSnap app, you can take photo's of your products, and upload and customise them effortlessly. Furthermore, the auto-fetch feature saves you lots of time by automatically adding product data, such as features, variations, and images.
  • Inventory sync and fulfilment: SellerChamp syncs your inventory levels across your multichannel business. Additionally, connect the software with your fulfilment partners, and create custom workflows. You can also choose to ship products from specific locations.
  • Repricer: SellerChamp analyses your competition and reprices your products for maximum potential. Pick your own repricing rules according to your budget and objectives. SellerChamp is also great at helping you win the Amazon Buy Box.

How to Choose the Best Multi-Channel eCommerce Platform for you

The word 'HOW' in shades of red, orange, and yellow, inside a yellow and range arrow pointing right

We've covered a lot of ground today. But with so many multi channel eCommerce software out there, how do you hone in on the right options for your business?

Let's take a look at a few considerations:

Small Business or Enterprise

Whether you're a small business or large enterprise (or somewhere in between), the size of your business will dictate the kind of multi channel eCommerce software you choose. The costs and capabilities will reflect the size of e commerce businesses they're intended for. Large businesses, for example, are likely to benefit more from intelligent systems that gather and exchange more data.


Before making a decision about which multichannel eCommerce software to opt for, you must first calculate your budget. Do this by gathering and analysing financial data. And, generating financial forecasts to determine your budget moving forward. You might decide to analyse cash flow with different scenarios so that you can see where you can reduce costs elsewhere and how financially beneficial a software might be.

Key Features

A small old-fashioned key on top of an 'Enter button on a black keyboard

Whether it's inventory management you're after, tools for analysing consumer buying behaviours, or a software for bookkeepers that consolidates your business's financial data, there's software out there to assist. You can also look at what eCommerce platform it can connect to and whether it helps provide a seamless shopping experience for customers.

Reputation and Support

Look into the company's reputation to discover levels of customer satisfaction, along with customer support. Consider how easy it will be for you and your team to onboard the new technology and use it on a regular basis. You can look at review websites, like Capterra, and also at Google Reviews.

Additionally, it's a good idea to see what support is included in your desired plan. For example, live chat, email, or telephone. And, whether you're on your own during the setup process or whether there's someone on-hand to help.


Get those automation levels up across your digital storefronts. With features like automatically-updated product feeds, automatic transfer of sales data, and automatic shipping data updates, you can create a system of automated business processes that'll save you time as well as money.

Write a list of all the things possible for you to automate. Then, highlight the ones that'll be most beneficial to you and discard the ones you absolutely don't need. You can then determine what level of automation your budget will allow.


| | **Link My Books** | **True Commerce** | **Salestio** | **Sellbrite** | **Ecwid** | **Salesforce Commerce Cloud** | **BigCommerce** | **Liftoff Commerce** | **Intelligent Reach** | **SellerChamp** | |---|:---:|:---:|:---:|:---:|:---:|:---:|:---:|---|---|---| | **User-Friendliness** | 4.9 | 4.1 | 4.5 | 4.6 | 4.4 | 4.1 | 4.2 | 4.4 | 4.0 | 4.4 | | **Value for Money** | 4.8 | 4.0 | 4.7 | 4.5 | 4.5 | 4.1 | 4.3 | 4.2 | 4.0 | 4.5 | | **Scalability** | 4.8 | 4.7 | 4.5 | 4.5 | 4.6 | 4.7 | 4.8 | 4.4 | 4.3 | 4.6 | | **Level of Support** | 4.9 | 4.3 | 4.7 | 4.4 | 4.3 | 4.1 | 4.2 | 4.6 | 4.8 | 4.7 |

Simplify Your eCommerce Accounting (in Minutes)

Multichannel eCommerce can be a complicated venture. Success depends on connecting each eCommerce platform to a software that enables you to manage certain tasks from all of them from one place. Whether that's inventory management or financial management, or any of the other solutions we've covered today. Your multichannel business relies on integrations.

Need to simplify your eCommerce accounting? Link My Books can help. Integrate with eCommerce platforms and marketplaces in minutes. Once you're set up, you can enjoy automated bookkeeping with minimal effort on your part.

Sign up today to bag your free two week trial.

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