A2X eBay Integration: Is it Worth it in 2025? Read Before Buying

eBay payouts are messy. One payment can cover hundreds of transactions, refunds, shipping charges, VAT, and fees. Manually untangling that every month? It’s a bookkeeping nightmare. You miss details, your accountant guesses, and your books are never fully accurate.

That’s why automation tools like A2X and Link My Books exist. They sync your eBay data to your accounting software, break it all down, and help you stay compliant. But here’s the kicker:

👉 A2X charges add up quickly
👉 You pay extra for every marketplace
👉 And it lacks the growth features sellers actually need

So, is A2X still worth it?

In this guide, we’ll compare A2X vs Link My Books head-to-head, features, pricing, usability, and value, so you don’t end up overpaying for software that doesn’t scale with your store.

If you’re tired of messy spreadsheets and want your eBay books handled properly in minutes, keep reading.

Overview of A2X and Link My Books for eBay Sellers

Both A2X and Link My Books aim to simplify eBay accounting by integrating with platforms like Xero and QuickBooks. They automate the process of transforming eBay payouts into organized, categorized entries, facilitating easier reconciliation and financial reporting.

However, the two platforms differ in several key areas, including pricing structures, ease of use, and the depth of features offered.

A2X at a Glance

A2X specializes in summarizing eBay payouts, categorizing sales, fees, taxes, and more, then syncing this data with your accounting software. It's particularly favored by accountants and agencies managing multiple eBay clients due to its detailed data mapping capabilities.

What Most eBay Sellers Don't Consider with A2X

• Scaling Costs: As your order volume or number of eBay accounts increases, A2X's pricing scales up significantly.
• Complex Setup: Initial configuration can be complex, often requiring accounting expertise to map accounts and taxes correctly.
• Limited Insights: A2X focuses on data transfer and compliance, offering limited analytical tools for business growth.

Link My Books at a Glance

Link My Books automates the heavy lifting for eBay bookkeeping with an intuitive setup, smart tax logic, and transparent pricing. Like A2X, it pulls data directly from your eBay account and syncs clean, categorized summaries into Xero or QuickBooks. But Link My Books doesn’t stop at compliance.

It auto-applies the correct VAT or sales tax rates, supports unlimited eBay marketplaces, even on entry-level plans, and includes unique features like Benchmarking and Profit & Loss by Channel. These tools give you real-time insights into where your business is making (or losing) money.

While A2X focuses on traditional reconciliation, Link My Books is built for growth, pairing accounting accuracy with performance visibility so you can scale confidently, not blindly.

A2X vs Link My Books: A Detailed Comparison

When it comes to choosing between A2X and Link My Books for eBay accounting, the decision shouldn't just hinge on whether the tool syncs with Xero or QuickBooks. You need to consider automation depth, ease of use, scalability, and visibility into your business performance.

Let’s break down how each platform performs across key feature areas that matter to eBay sellers.

Before we go on here’s a quick table so you can compare the features at a glance: 

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Integrations

When it comes to automated accounting, you need to be able to integrate your accounting software with major payment processors and different eCommerce platforms, like Etsy, Walmart, Shopify, etc.

Link My Books: Supports eBay, Amazon, Etsy, Shopify, Walmart, WooCommerce, TikTok Shop, and Square.
Bonus - You can connect multiple marketplaces (e.g., Amazon UK, DE, US) without needing a higher-tier plan.

A2X: Supports eBay, Amazon, Shopify, Walmart, Etsy, and BigCommerce.
However, sellers pay more per merchant ID or channel, so costs increase fast for multi-platform sellers.

✅ Verdict: Draw.

Link My Books offers channels with no penalty for multiple marketplaces. But A2X also integrates with NetSuite and Sage in addition to Xero and QuickBooks. 

Benchmarking and Industry Comparison

eBay sellers operate in a fast-paced, competitive environment. Understanding how your refund rate, ad spend, and growth compare to similar sellers gives you a strategic edge.

Link My Books: Includes built-in Benchmarking tools that show how your store compares to others in your niche. You can track metrics like refund ratio, advertising fee ratio, and sales growth trends.

A2X: Offers no benchmarking or comparative performance analysis. You’ll need external tools to do this manually.

✅ Verdict: Link My Books wins.

It’s the only one offering this insight natively, crucial for sellers who want to grow smarter, not just faster.

Profit & Loss by Channel

If you sell on eBay and other platforms, you need to know which ones are actually profitable. A detailed channel-based P&L helps you cut waste and focus on what works.

Link My Books: Provides a P&L by Channel view showing eBay sales, refunds, shipping costs, ad spend, and fees, separated per channel. You can filter by time period and compare platforms side-by-side.

A2X: Only provides a single summary per platform. No way to compare performance across channels or drill into profitability drivers.

✅ Verdict: Link My Books wins.

You get better clarity and control over your profit drivers, especially when selling on eBay and other platforms.

Tax Handling

If you're selling across multiple regions, or even just within the UK or US, taxes are a minefield.

• eBay collects and remits VAT/sales tax on some orders… but not all.
• You might be VAT registered in the UK, OSS registered in the EU, or collecting US state taxes.
• If you misreport, you overpay. If you miss something, you're out of compliance.

Bottom line: Get it wrong, and it costs you. 

That’s why how each tool handles tax is a make-or-break feature.

If you’re struggling with taxes, here’s an eBay HMRC Guide for you. 

Link My Books includes a Guided Tax Wizard built specifically for e-commerce sellers.

• It asks a few simple questions.
• Applies the right VAT rates to every order, automatically.
• Supports UK VAT, EU OSS, and U.S. Marketplace Facilitator Tax logic.
• Also includes VAT Product Grouping, so if you sell standard-rated and zero-rated items, you're covered.
  
  

No spreadsheets. No manual mapping. No calling your accountant every time eBay updates a fee.

A2X handles Marketplace Facilitator Tax logic (i.e., when eBay collects and remits tax for you). That’s good.

But everything else, like UK VAT, zero-rated products, OSS sales, you’ll need to configure yourself in your accounting software. That means:

• Manual mapping.
• Deep accounting knowledge.
• Room for errors, especially if you’re not a tax pro.

This is fine for accountants. Not great for sellers doing their own books.

✅ Verdict: Link My Books wins.

It’s not even close. LMB takes the guesswork out of tax setup. A2X makes you handle it manually. If tax gives you anxiety (and let’s face it, it should), Link My Books is the safer, smarter choice.

COGS Tracking

Knowing your revenue is one thing. Knowing your true profit? That’s where COGS comes in. If you’re not tracking your cost of goods sold, your profit is just a guess, and your books are incomplete.

Link My Books lets you enter your cost per SKU once, and it:

• Applies COGS automatically per order
• Syncs it into your accounting software
• Tracks gross profit in real time

This means you can calculate margins per channel and identify where you're leaking money.

A2X supports COGS… but only if you manually set it up. That means:

• Manual SKU matching
• Chart of accounts mapping
• No automation unless you bring in third-party tools
  
  

It’s doable if you have time, patience, and accounting help.

✅ Verdict: Link My Books wins.

One-time setup, full automation, and accurate profit tracking baked in. If you care about margins, this one’s a no-brainer.

Reconciliation 

Ever tried matching your eBay payouts to your bank deposits manually?

• You’re scrolling through CSVs…
• Adding up order totals, subtracting fees, adjusting for returns…
• Hoping the number matches what landed in your bank account. Spoiler: it rarely does.

This isn’t just annoying. If your books don’t reconcile, your numbers are wrong.
You could be underreporting income. Or worse, overpaying tax on money you never kept.

So which tool actually makes reconciliation easy?

Link My Books auto-imports your eBay payouts and splits them into clean, organized journal entries:

• ✅ Sales
• ✅ Refunds
• ✅ Shipping
• ✅ eBay fees
• ✅ VAT or tax collected
• ✅ COGS (if you enable it)

All of it maps perfectly to your Xero or QuickBooks chart of accounts. When you open your bank feed, everything matches. No guesswork. No stress.

You even get real-time summaries and reports showing gross sales, net payouts, tax totals, and profitability by channel.

A2X does the basics well. It fetches your eBay payouts, summarizes them, and pushes them into your accounting software.

But it doesn't handle:

• COGS automation
• Profit & loss by channel
• Refund and fee analysis over time

And setup isn’t plug-and-play. You’ll likely need your accountant’s help to get it reconciled the first time, and again if your chart of accounts changes.

✅ Verdict: Link My Books wins.

If you want reconciliation that’s fast, automated, and audit-proof, go with Link My Books. A2X is decent if you’re already working with a bookkeeper. But if you want clarity without hiring one, Link My Books has your back.

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Profitability & Insights

You’re not running a hobby. You’re building a business. To do that, you need to know:

• Which products are profitable
• Which channels are costing more than they earn
• What your actual margins look like after fees, taxes, and refunds

If you don’t know these numbers, you’re scaling blind.

With Link My Books, you don’t just automate reconciliation—you unlock performance insights:

• Profit & Loss reports per channel (eBay, Amazon, etc.)
• Real-time margin tracking after fees and taxes
• Refund and advertising fee ratios
• Built-in benchmarking: see how your numbers compare to sellers like you

This is the stuff sellers usually pay accountants for. With LMB, it’s all there, live, visual, and actionable.

A2X gives you solid payout summaries, but no visibility into:

• Profitability
• Channel comparisons
• Fee ratios
• Long-term performance

You’d need to build that out manually in a spreadsheet, or pay your accountant to do it.

✅ Verdict: Link My Books wins.

If you want to run a business (not just file taxes), LMB gives you the insights you need to scale smart and stay profitable.

Customer Support

When things go wrong, fast and knowledgeable support keeps your operations on track.

Link My Books: UK-based team of qualified accountants. Offers personalized onboarding, detailed guides, and expert-led webinars.

A2X: 24/7 support available globally via live chat and email. Great for sellers in different time zones or working nights.

✅ Verdict: Tie.
Both provide excellent support, but the best choice depends on whether you prefer expert guidance or round-the-clock availability.

Link My Books Overview

Link My Books is an accounting automation platform built for e-commerce sellers. It acts as a middle layer between your eBay account and your accounting software (Xero or QuickBooks), turning complex payouts into organized, tax-ready summaries.

For eBay sellers, Link My Books eliminates hours of manual downloads, reconciliations, and tax confusion. It’s designed to automate bookkeeping while giving you full visibility into how your store is performing.

With built-in tax logic, COGS tracking, and real-time analytics, it’s more than a compliance tool, it’s a growth engine.

Core Features

1. Payout Reconciliation: Every eBay payout is automatically broken into sales, fees, refunds, and tax, and synced directly to your accounting platform. The result? Accurate, one-click reconciliation with your bank statements.

2. VAT & Tax Automation: Link My Books auto-applies the correct tax treatment to every sale based on region and customer type. It handles UK VAT, EU OSS, and U.S. Marketplace Facilitator rules without manual intervention.

3. Benchmarking & P&L by Channel: Unlike any other platform, Link My Books shows how your eBay store stacks up against competitors. It also provides a breakdown of profitability per channel, helping you optimize where and how you sell.

 Positives of Link My Books

Designed for Non-Accountants: From the Guided Tax Wizard to intuitive dashboards, every step is user-friendly. Whether you’re a solo seller or scaling up, setup takes 15 minutes or less.

Transparent Pricing with Built-in Scale: No extra fees for multiple eBay accounts or international marketplaces. Pricing adjusts only based on order volume and number of channels, simple and fair.

Downsides of Link My Books

Setup Can Feel Overwhelming at First: For sellers unfamiliar with accounting terms, the initial tax and account mapping can raise questions. Luckily, 1:1 onboarding and support guides cover it all.

Limited Historical Data on Re-sync: If you change plans or reconnect platforms, historical data may not auto-import. Support articles and the team can assist with manual syncing if needed.

Link My Books Pricing

The best way to see if Link My Books is the right fit for your budget is to try out our interactive pricing tool. 

Adjust your monthly volume of transactions and see what the cost is for you. 

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Here’s a quick breakdown of our monthly plans for up to 200 orders a month. 

Key Features Across All Plans:

✅ Unlimited Marketplaces: No extra charges for selling on eBay, Amazon, Shopify, Etsy, Walmart, or TikTok Shop.

✅ Full Bookkeeping Integration: Works with Xero & QuickBooks for seamless accounting.

✅ Accurate Tax Reporting: Auto-post settlements & COGS tracking.

✅ Better Support: Email and 1-on-1 onboarding included at all levels.

✅ Unlimited Additional Users: No extra costs for adding team members.

If you're running a small e-commerce store and processing 200 orders per month, choosing the right accounting automation tool matters. You want to keep costs low while getting the best features.

✅ Free 14-day trial
✅ No credit card required
✅ Works with Xero and QuickBooks
✅ Includes unlimited eBay marketplaces (UK, US, DE, etc.) at any tier

👉 Start Your Free Trial

A2X Overview

A2X is a popular automation tool for syncing eBay transactions with accounting platforms like Xero, QuickBooks, Sage, and NetSuite. It focuses on converting eBay payouts into simplified summaries that are easy to reconcile with your books.

Built with accountants in mind, A2X prioritizes accuracy, compliance, and structure. It’s a favorite for agencies and sellers already working with complex ledger setups, but it comes with a steeper learning curve and higher price tag.

Core Features

1. eBay Payout Summaries: A2X automatically imports your eBay payout data, categorizes it into sales, refunds, fees, and taxes, and pushes it to your accounting software. This allows for clearer financial reporting and easier reconciliation.

2. Marketplace Facilitator Tax Support: A2X identifies and adjusts for taxes collected and remitted by eBay under Marketplace Facilitator laws (e.g., in the U.S.), ensuring you're not duplicating tax entries in your books.

3. NetSuite Integration:  One of the few tools with NetSuite support, A2X is a strong choice for large enterprises using ERP systems alongside marketplace sales.

Positives of A2X

24/7 Global Support: Live chat and email support are available around the clock, ideal for sellers across time zones or those managing their business outside of typical hours.

Professional Certification for Accountants: A2X offers a training and certification program that gives accountants the tools to support eCommerce clients more effectively and even get listed in the A2X advisor directory.

What Could Be Better

Higher Cost for Multi-Channel Sellers: If you sell on eBay and other platforms (or across multiple eBay marketplaces), A2X requires separate plans or higher-tier pricing. Their “Multi-Plan” starts at $89/month for just 1,000 orders across two platforms.

Manual Tax & COGS Configuration: While it handles MFT tax logic, VAT rules and cost of goods sold must be set up manually within your accounting software—more effort for DIY sellers.

A2X Pricing

A2X offers different pricing structures based on order volume, the number of sales channels, and specific accounting needs. Their plans fall under two main categories:

• A2X Standard Pricing: Designed for businesses using a single sales channel like Amazon, Shopify, eBay, etc.

These plans start at $29 a month for up to 200 orders. 

The exception is Walmart where plans start from $79 per month. 

Key Features of Standard A2X Plans

✅ Automated transaction reconciliation for Amazon, Shopify, eBay, and Walmart.
✅ Cost of Goods Sold (COGS) tracking to streamline accounting.
✅ Historical data access (varies by plan) for accurate financial reporting.
✅ Email & chat support (Premium support for higher-tier plans).

If you sell on multiple platforms, you’ll need to upgrade to A2X Multi-Channel pricing, which costs significantly more than a single-channel plan. This is the reason many sellers start considering A2X alternatives.

• A2X Multi-Channel Pricing: Created for businesses selling across multiple platforms, supporting cross-platform reconciliation.

If you sell across multiple sales channels, A2X requires you to use A2X Multi-Channel pricing, which scales based on order volume.

Key Features of A2X Multi-Channel Plans

✅ Consolidates transactions from multiple platforms (Amazon, Shopify, Etsy, eBay, Walmart).
✅ Tracks Cost of Goods Sold (COGS) for multi-channel businesses.
✅ Syncs automatically with Xero and QuickBooks Online.
✅ Premium support & 1:1 onboarding available for higher-tier plans.

A2X charges extra per sales channel, which can quickly increase costs as you expand to new platforms.

A2X or Link My Books: Which Should You Choose?

Both A2X and Link My Books will sync your eBay payouts and help with reconciliation. But only one is built for today’s sellers, those scaling fast, managing multiple channels, and needing real-time clarity, not just compliance.

Final Scorecard

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If you’re an accountant working with multiple clients or already using NetSuite or Sage, A2X has its place.

But if you’re a hands-on eBay seller who wants:

• Done-for-you tax handling
• Fast, clean reconciliation
• Real profit visibility
• Multi-channel flexibility
• And pricing that won’t choke your margins

👉 Link My Books is the better tool - by a long shot.

Streamline Your eBay Accounting with Link My Books

You didn’t start your eBay store to spend hours matching reports, fixing tax issues, and wondering if your margins are real.

Link My Books gives you back your time and your clarity.

✅ Clean, accurate reconciliation
✅ VAT & OSS automation built in
✅ Profit tracking across platforms
✅ Designed for sellers, not just accountants
✅ Free 14-day trial, no card required

👉 Start Your Free Trial Now and get your eBay books sorted in minutes.

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